Authentic Brands Group’s Post

'𝗣𝘂𝗶𝗴 𝗶𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗶𝗻 𝟯𝟮 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝗮𝗻𝗱 𝘀𝗲𝗹𝗹𝘀 𝗶𝘁𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗶𝗻 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟱𝟬 𝗼𝗳 𝘁𝗵𝗲𝗺.' - If this doesn't make my case for cross-border eCommerce, I don't know what does. 🌍🌍 WHY WOULDN'T YOU SELL WORLDWIDE?! 🌍🌍 Having a loyal global customer base is essential in 2024 to guarantee future success, yet I see so many brands hunker down in the UK and let the local market decide how long their success lasts... Mind = blown🤯🤯 I'd love to hear from UK brand leaders on what challenges you've faced that have left you running on finite opportunity! #growth #puig #ecommerce #beauty #crossborder #leaders

I learned how to develop a comprehensive brand growth plan for athletes and also the strategies to take to get there. Stukent

VIRTUE Worldwide APAC’s remit will include managing the strategy, creative, production, and distribution of Toyota Motor Asia Pacific’s ‘Move Your World’ campaign, which will cover launch activation, regional brand assets, and a cultural programme. Jaja Ishibashi, general manager at Toyota Motor Asia Pacific, said, “We want to also be able to establish a brand that is associated with movement, excitement, and experiences that are relevant to both the present and the future. Virtue APAC was appointed because of their aptitude at navigating and positioning businesses inside culture, offering a novel and forward-thinking perspective that is aligned with our own.” Lesley John, managing director at Virtue APAC, also shared, “Asia is the most dynamic and optimistic region in the world, and Virtue is honoured to have been entrusted to share Toyota’s ‘Move Your World’ story, drawing on our extensive capabilities to help brands find an authentic role and voice at the epicentre of culture, to position Toyota for future success with audiences across the region.” #marketing #agencymandate #brandcampaign ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🤗 📣 Digital Marketing 2024 and beyond - welcome to the new world. In a world where AI is taking over, how do you build a brand that stands out? It's essential to ensure your brand resonates with humans and offers a clear value. After two decades in digital marketing, I'm excited to share some tips to help you deliver new market potential. 1/ social media SEO is the future. While Google is still figuring out how to sift through a sea of auto-generated content, think evergreen short form. 2/ develop a brand that resonates and offers tangible value beyond what AI can provide. Creating genuine person-to-person engagement and enthusiasm is key. 3/ don't forget about personalization. In summary, going niche has less competition than going broad. Remember to focus on SEO, brand signals, topical authority, experience, expertise, content quality, user intent, and personalization to build a brand beyond content. #SEO #SGE #AI #DigitalMarketingTips #BrandSignals #TopicalAuthority #Experience #Expertise #Contentquality #Userintent #Personalization

Brand partnerships unlock new markets and boost visibility by combining strengths. Learn the secrets to creating collaborations that drive success and growth.

Brand Hamilton is at it again. We often talk about the power of a personal brand, but Lewis Hamilton is showing us how it’s done. 🚀 Today, he announced that Pernod Ricard acquired a stake in Almave, the non-alc agave spirit he co-founded last year. Lewis is proving that a strong personal brand can take you far beyond the track. He’s not just an athlete; he's a pioneer in innovation and authenticity. Why does this matter? Because it is another example that shows us how athletes can build brands that go beyond their sports careers. Almave isn't just a product - it's a passion project that taps into three big trends: → The rise of tequila → The demand for authenticity → The growth of non-alcoholic beverages With Pernod Ricard’s backing, Almave is set to gain further distribution and growth. This is what happens when personal brands and smart partnerships collide. P.S. Has anyone tried it yet?

Discover the comprehensive framework outlined in 'Premium Brand Development: A Framework for Business Leaders' that can help your brand achieve its full potential. Learn more at

Your Brand’s Global Journey Starts Today Imagine your brand being recognized across borders. What’s stopping you? Every global brand started with a single feature in the right publication. Your story deserves to be told—don’t keep it hidden. International exposure can be the catalyst for explosive growth. Ready to make that leap? Let’s get your brand the international recognition it deserves

🌟 Building strong brands requires a true partnership between clients and agencies, just like a marriage! 👫 At Cannes Lions, AB InBev's CMO Marcel Marcondes highlighted the power of creativity and trust in achieving greatness. 🚀 AB InBev's CreativeX initiative is a prime example of how structured creativity can drive business results. 📈 By training marketers to harness creative power, they ensure every campaign is purposeful and impactful. 🏆 But how do you know if your brand is resonating with consumers? That’s where brand tracking comes in 👀 💜 What gets measured, gets managed ensuring creative efforts lead to meaningful growth. 🌱

In the dynamic world of marketing, brands have a crucial responsibility to harness creativity effectively. As AB InBev Global CMO Marcel Marcondes shared at Cannes Lions, building brands is akin to a marriage—an equal 50/50 partnership between clients and agencies. Trust, risk-taking and nurturing these relationships are key to delivering exceptional creative work. At AB InBev, creativity is not just for show; it has a clear mission. Through their CreativeX initiative, they train marketers worldwide to "ask for creativity" and evaluate results. Formalising this process ensures they don’t rely solely on a few talented individuals but leverage a structured approach for continuous innovation. Let's embrace creativity not just for creativity's sake but with a purpose, delivering real value and making a meaningful impact. Discover more about the mantra at AB InBev here: https://lnkd.in/eVKfUzc5