"The trajectory of gender equity and inclusion has been moving in the right direction. Participation isn’t just increasing; athletes are reclaiming their narratives and celebrating their identities. However, significant barriers remain." Group editorial director, Daniel Parker spoke to Creativebrief about whether the Paris Olympics will mark a new era of inclusive accessible storytelling. Read more⬇
Sport has always been unique in its ability to drive cultural currency and brand love. This year’s unique summer of sport brings with it the opportunity to tell new stories, highlight new Olympic sports and provide consumers with unexpected moments of joy and pain. With this in mind, we asked industry experts if the #parisolympics will mark a new era of inclusive, accessible sports storytelling. Featuring insights from: Toan Ravenscroft, Managing Director, M&C Saatchi Sport & Entertainment, Amsterdam, Ben Essen, Chief Strategy Officer, Iris, Rebecca K. Roussell, M.S. and Connor Mellas, SVP Inclusive Communications & SVP Sport, Current Global, Geoffrey Chang, Creative Lead, eight&four, Michael Rekab, Strategy Director, Spring Studios, Jenna Russell, Strategic Group Head, elvis | creative agency | b corp, Daniel Parker, Group Editorial Director, We Are Social Read the full article via the Creativebrief platform: https://lnkd.in/ettwVfgP
