Wavemaker’s Post

Glastonbury is for the rockstars and MAD//FEST is for the tech stars 🤘 Connecting the world’s biggest brands with disruptive innovators and industry leaders, MAD//Fest celebrates the pioneers, provocateurs and media owners making big waves across our industry. This year, they invited brands to share a challenge that startups can solve. Innovators were put under the spotlight and their artistry took centre stage. The promise? MAD//Fest will scout the world for solutions and invite the most innovative startups to pitch their ideas for the opportunity to pilot their solution 🔥 Wavemaker’s Global Head of Applied Innovation & Platforms, Sarah Salter, was on the ground. She shared: “Hearing incredible ideas from startups is always the best part of innovation. This week, Colgate-Palmolive’s Lauren Payne put forward a great social brief which five startups stepped up to answer. From elections to addressability, the ideas were thought-provoking. Congratulations to the winner GIFTA and to all the other incredible startups who pitched brilliantly.” A huge thanks to Co:cubed for having us 🧡 AudioStack SoPost Aircards Adludio #MADFest #innovation #disruption #marketing #advertising #AI

Hello hybrid brands, this one's for you! 👋 Brands that sell B2B AND B2C face a unique set of challenges - here's what you need to know to master paid search. Bernat Riera, our B2B managing partner, writes in LBBonline - Little Black Book why a nuanced approach is required when it comes to keyword selection, content differentiation, and campaign management. Full article here ✍️ https://lnkd.in/eGGFSZqw Get the topline Positive Provocations below 💡 #b2b #b2b #paidsearch #digitalmarketing #digitaladvertising #thoughtleadership

Let's go! 🍄 It's time to hit turbo on business growth 🎮 Nintendo appoints Wavemaker Italy to manage and coordinate its media activities in the region 🇮🇹 We will be looking after strategic consultancy, buying support and planning development for offline and online media. Alessandro Danisi, Business director of Wavemaker Italy, told Brand News: "We are ready to deploy all our skills, our professionals and know-how to guarantee Nintendo maximum support in all media activities, contributing to the success of their next launches and initiatives on the Italian market." "We are extremely satisfied with our decision to directly entrust Wavemaker Italy with the management and coordination of our online and offline media activities in the Italian market," adds Stefano Calcagni, Head of Marketing at Nintendo Italy. "Wavemaker has known Nintendo well since the Wii era and we are convinced that their expertise and experience in the media mix will allow us to achieve our communication goals and further strengthen our presence on the market." Full story in Brand News Italy https://lnkd.in/dxsfmRcd #advertising #gaming #Italy #supermario

Remove your makeup, never your pride ✨ We love this AI-powered interactive digital out-of-home campaign from Garnier 🌈 Garnier Thailand, in partnership with Wavemaker Thailand and Aircards, took DOOH to the next level with this personalised experience supporting diversity during Pride month. Garnier initiated user mobile interface that was empowered by Generative AI technology to allow each individual to use Garnier Micellar to remove the negative words against gender diversity and replaced with positive words that represented their unique personalities and character in order to generate their personalised image that truly reflected who they are and can showcase their unique image in real time on live DOOH at the Bangkok Pride event on June 1st  or share across social media. Find out more about the campaign here: https://lnkd.in/eja8f_Pr Garnier’s General Manager, Sumitra Akararojkit says: "At Garnier, we see our brand as beauty democratizer delivering beauty for all regardless of age, skin tone and genders. We are proud to build inclusiveness in Thailand together with our partners, Wavemaker and Aircards through our recent Micellar Pride campaign with very engaging and interactive experience. Everyone can take part in our campaign to drive the encouragement of positive perception of themselves like never before." Wavemaker Thailand Managing Director, Christopher Orcutt adds: “L'Oréal Group has been a great partner in breaking boundaries of beauty with AI. We are so proud to be working with L’Oreal Group to enhance our engagement with consumers and at the same time build personalized experiences in beauty through technology.” #ai #dooh #genai #pride #dei Wavemaker Asia-Pacific

Less Cryptic, More Crypto 🙌 Wavemaker ANZ and Landor loved driving alongside Swyftx to activate their new brand campaign The Joy of Financial Freedom 🏍️   They've launched a major video, audio and out of home (OOH) campaign using three compelling stories made possible by Swyftx's breezy customer experience. The OOH campaign features digital billboards, office ads, buses, trams, radio, broadcast, and digital advertising, comprising a core message that centres on inspiring people to pursue simple dreams in epic ways.  Swyftx's CMO, Chris Vanek, said the company's goal is to humanise the concept of financial freedom. "We want to show that joy and time are the real luxuries that come with financial independence," he told AdNews Australia. Full story here: https://lnkd.in/echXKBXk Watch all three stories on their Youtube channel: https://lnkd.in/eC8dtFZg Nice job all! 🙌 #marketingcampaign #brandawareness #storytelling GroupM WPP Wavemaker ANZ

Reflect, Empower, Unite. Protect our Pride 🧡🏳️🌈 Snapshots from Wavemaker Pride events around the world 🎉 And kudos to our clients IKEA & Paramount Pictures for your partnership 🤝 West coast Wavemakers install the iconic pink triangle in San Francisco 🇺🇸 Wavemaker volunteers helped install the iconic pink triangle that overlooks the city during Pride Month. 🏳️🌈🌆 The pink triangle, once a symbol of persecution, now stands as a powerful reminder of the LGBTQIA community's resilience and strength. Drag Bingo with Paramount Pictures 🎬 Paramount Pictures partnered with us and Givsly to celebrate Pride with a Drag Bingo extravaganza!  Prizes were sourced from LGBTQIA vendors, and donations were raised to support The Ali Forney Center, Transgender Law Center, and The Trevor Project—three incredible non-profits dedicated to supporting LGBTQIA communities nationwide. Our US based LGBTQIA Employee Resource Group (ERG), Pridemakers, developed and released a Spotify playlist, centred around a genre with deep connection to the Queer community, Disco 🎶 Give it a listen here:  https://lnkd.in/eQnbAAte Wavemaker Italy organized a special event in collaboration with IKEA and local social enterprise Spazio Aperto Servizi, exploring the theme "Feeling at Home", recounting the challenges that many LGBTQIA people have to overcome to feel accepted and supported in their community 🏠 Wavemaker UK are hosting a Pride party for the third year in a row, together with incredible LGBTQ refugee charity Say It Loud Club (SILC) on the 25th of July  🏳️🌈 Join us at Sea Containers for drinks, music, entertainment, and a stunning evening view 🏳️🌈 We will be creating a space for SILC to celebrate themselves and to show Wavemaker's support for the work that they do. RSVP https://lnkd.in/evQY6K5F #pride #dei #growfearless GroupM, WPP, Wavemaker South Africa, Wavemaker Ireland, Wavemaker US, Wavemaker Italy,