How we’re helping audiences stay one step ahead with AXA 💡
In today’s fast-paced world, proactively looking after your health can take a back seat, and this is the exact insight AXA Hong Kong and Macau discovered and used as the building blocks for their brand-new campaign.
Their study found that 86% of respondents aged between 18 – 50 are not fully aware of their health conditions, such as cancer index, heart function, and blood index. 61% also said they won’t seek professional medical advice immediately if they notice a health problem.
Together with Publicis, Wavemaker launched AXA Hong Kong’s One Step Ahead campaign for their new insurance plan, TotalAssure, which empowers people to stay ahead and prioritise their health in the fast-paced race of life. Popular actress Grace Chan fronts the energetic hero video, and the campaign is going big with outdoor advertising in key areas of Hong Kong, as well as social experimental videos and bite-sized thought leadership content shared digitally 🙌
Angela Wong, Chief Marketing & Customer Officer at AXA Hong Kong and Macau, said: "AXA's commitment to our customers extends beyond just providing continued protection. Our forward-thinking approach delivers truly comprehensive coverage, offering advanced protection and helping customers prevent health risks before their conditions worsen. This is exemplified by our recent launch of the TotalAssure critical illness series.”
More on the campaign 👇
https://lnkd.in/gqq3ZYQu
Wavemaker Asia-Pacific #AXA #campaign #media #advertising
Global President, GroupM Clients | Global CEO, Wavemaker
3wSuch a pleasure to spend time with Kofi, a true game changing CMO.