Wavemaker Asia-Pacific’s Post

Mondelēz International's Cadbury is harnessing Generative AI to celebrate the unsung heroes of community sports in Australia and New Zealand via its 'Give a Cheer to a Volunteer' campaign 🏀   The campaign, developed and produced with Mondelēz International by WPP's Ogilvy, Wavemaker and Hogarth provides people with a fun way to express gratitude for the efforts of volunteers 👏🏼 By incorporating a specially developed consumer-facing AI tool that allows users to create animated and personalised videos featuring a volunteer they’d like to thank, these videos can be produced and shared on social media to highlight the incredible contributions by volunteers in their lives 🌟🧡   Create your personalised film and share! ⬇️ https://lnkd.in/gmv422jy Read more: https://lnkd.in/g3anJH7q   Wavemaker ANZ GroupM #GenAI #personalisation #purpose

Game Face, game on! 🏈 Colgate has teamed up with the AFL - Australian Football League (AFL) to launch a new campaign titled 'Game Face', building on its existing partnership as 'Official Smile of the AFL'. The campaign, which features creative from VML and media buy by Wavemaker ANZ, is based on research published in the Psychology of Sport and Exercise journal, which suggests that smiling can improve an individual’s mood, making athletes feel more relaxed and confident. Group Director, Content & Partnerships, Wavemaker ANZ, Alexia Antonis, said: "Colgate has been a long-standing official partner of the AFL, a sport anchored in Australian culture. It’s such a privilege to bring the new campaign to life through media channels that complement the spirit of the game, and connect with AFL fans in ways that make them smile." "Seven’s AFL broadcast has been a strong launch pad for Colgates’ Game Face film, reaching large audiences and delivering impactful integrated and contextually relevant placements that strengthen the campaign message – putting smiles on more fans’ faces.", she added. https://lnkd.in/guagPhCt #SmileStrong #partnerships Colgate-Palmolive Wavemaker GroupM WPP

🎉 We are incredibly proud of Wavemaker Indonesia's top spot on the MMA SMARTIES Business Impact Index! In partnership with WARC, it is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. 🟠 Proving that positively provocating, innovative, results-driven marketing makes a real difference. https://lnkd.in/g9ij4FRS MMA Global Indonesia MMA Global APAC MMA Global Wavemaker #advertising #media #effectiveness

🥊 Breaking boundaries with beauty and tech! 🏳️🌈 For Pride month in June, Wavemaker Thailand partnered with Garnier Thailand and Aircards to launch a groundbreaking campaign "Remove your Makeup, Never your Pride" celebrating diversity and individuality. Together, they harnessed the power of Generative AI and live interactive DOOH to create a personalized interactive digital canvas, allowing individuals to express their unique identities on a massive scale. By replacing negative words with positive affirmations, participants generated personalized images that represented their unique personalities and characters 🌈🙆♀️ 🙆♂️✨ Garnier’s General Manager, Sumitra Akararojkit commented: “At Garnier, we see our brand as beauty democratizer delivering beauty for all regardless of age, skin tone and genders. We are proud to build inclusiveness in Thailand together with our partners, Wavemaker and Aircards through our recent Micellar Pride campaign with very engaging and interactive experience. Everyone can take part in our campaign to drive the encouragement of positive perception of themselves like never before.” Wavemaker Thailand's Managing Director, Christopher Orcutt added: “L'Oréal Group has been a great partner in breaking boundaries of beauty with AI. We are so proud to be working with L’Oreal Group to enhance our engagement with consumers and at the same time build personalized experiences in beauty through technology.” Read all about it ➡️ https://lnkd.in/gPZQ9Zfd #Beautytech #Pride #DEI #GenerativeAI #Innovation #OOH

Mercedes-AMG, the luxury performance branch of Mercedes-Benz is celebrated for its commitment to "extraordinary driving" and the pursuit of the ultimate lifestyle. However, its exorbitant price tag means not everyone can indulge in the performance, luxury, striking looks, and formidable power of the Mercedes-AMG SL. Consequently, finding a more effective way to connect with a broad swath of the Chinese audience and build a bridge between individuals and automobiles becomes essential. 🟠 In essence, the challenge calls for a sophisticated and impactful strategy to immerse consumers in its distinctive brand narratives and captivating experiences. The solution? Artistic Marketing. "GroupM Wavemaker is a trusted ally of Mercedes-Benz," affirmed Samuel Hun, Head of Automotive Brand Communication, Wavemaker China, emphasising their dedication to providing consumers with tailored and innovative marketing solutions. With this campaign, Mercedes-Benz has made significant strides in integrated artistic marketing, setting a new standard for the sector. Click below to read in full: Wavemaker X WARC: CMO Survival Guide ⬇️ https://lnkd.in/g5YmgJsP