👓Today we held a WEG Masterclass on the topic of Creating a Clear Sales Message, led by the fantastic James Newell and hosted at the headquarters of BNP Paribas Bank Polska, for WEG portfolio and WEG friends. The session included many, as James said, seemingly obvious insights - but which most companies - big or small - don’t adhere to. They become so engrossed in their offering that they tend to get lost in the perspective and understanding their (prospect) clients may have. 🍯Just a few golden nuggets from the session: 🛬 Sell the destination and not the journey ❌ Make sure your prospect clients know what the consequences will be if they don’t buy your service/product ✂️ Don’t presume that your audience understands the abbreviations or jargon you use - what is obvious to you is not necessarily obvious to others Massive thanks to James, to the fabulous Innovation crew at BNP, and as always to WEG Community ✨ #investing #community #sales
James, so simple and so tough to implement! Thank you for your time and meaningful session! Tessa and Warsaw Equity Group Team, thank you for organising this masterclass! You rock!
Thank you so much James Newell, for the two fantastic sessions, and a big thanks to Tessa McIver, Executive MBA for organizing the event! ✈️👏
CFO, CEO, Corporate Affairs Officer, Management Board Member
4wFantastic insights! It's incredible how often we overlook these "obvious" points. The idea of selling the destination, not the journey, is particularly powerful. Thanks for sharing these golden nuggets! 🚀 It’s a great reminder that even small adjustments in our approach can make a big difference. Looking forward to make these insights transform sales strategies!👍🏻