What a game last night, eh! I've been loving watching this cup and all the skill and strategy of these world-class teams!
Do you know what else I've been thinking about lately? This little sucker - in particular, how has this humble lollipop remained so popular since it launched in the 50s?! How is it still getting prime real estate on the countertop of most dairies? How is it still the lollipop of choice in a sea of lolly options?!
Watch this space... I've done some research and I'm going to share the business secrets of Chupa Chups that we can all learn from...
(Also, did you know the logo was done by a super-famous artist?)
Copywriting | Copy Direction & Editing | Digital Strategy
3moI love the retro vibe! It really plays up the cowboy aesthetic and the long history of the event.