Walz Tetrick Advertising’s Post

Last month was my 10 year anniversary at Tombras. We've grown so much over that time, it would be easy to say the agency is unrecognizable when matched against its 2014 version. But that's simply not the case. Even then, Charles and Dooley's vision for the agency was clear, and our commitment to making aggressive, strategic moves in pursuit of that vision never wavered. A lot of the folks in this photo are evidence of that–– we've added immense talent and intellect to every department and discipline in the agency. The impact of AI disruption across the creative and media landscape will make the next decade the most challenging and transformative in the history of the industry. Our independence will allow Tombras to be one of the fastest to adapt, bringing new innovation opportunities to our client partners along the way. In this context, it strikes me that independence isn't just *a* thing about Tombras, but *the* thing that makes us who we are. And the thing that defines what we're capable of. On to the next 10 years.

After diving into the plethora of advertisements from this year's Super Bowl, one stood out significantly: the "Javier in Frame | Google Pixel SB Commercial 2024." This ad captivated me the most, showcasing how Google's technology makes life not only possible but also memorable for visually impaired and blind users. In a world where smartphones are increasingly screen-centric, addressing accessibility in such a meaningful way presents a formidable challenge. Powered by AI and haptic feedback, the ad subtly conveys its message without overtly flaunting the technology. Instead, it highlights the revolutionary impact on the lives of its users, perfectly embodying what technology should do: improve people's lives. The ad was brilliantly crafted by In-house and GUT Miami, demonstrating Google's commitment to inclusivity. On a different note, the best automotive ad goes to Volkswagen's "An American Love Story." Or, as I prefer to frame it, the best Super Bowl Headline: "We shape its metal. You shape its soul." The copywriters at VW continue to pay a virtual homage to Bill Bernbach, with the agency Johannes Leonardo at the helm, crafting yet another memorable campaign. When it comes to the best 360 campaign, DoorDash's "Doordash All The Ads" takes the crown for its organizational and marketing efforts. Dubbed "the most ambitious contest in Super Bowl history," it stands out as the most ingenious marketing idea broadcasted during the world's most-watched sporting event in 2024. Doordash is committed to showing American consumers the vast possibilities of their delivery service, emphasizing that even a car can be ordered through their app. This year, they ingeniously utilized their advertising slot to present a prize that included every item advertised by their competitors – see more at https://lnkd.in/gFyvE6Ee. By releasing a special code during the Big Game, which allowed a fortunate individual to win an array of prizes in a single stroke, Doordash showcased an exceptional example of brand marketing collaboration with every company featured at the Super Bowl. This creative effort, orchestrated by Wieden Kennedy Portland, secured them a spot as the third most creative campaign in my book.

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There are some things you think of as fleeting thoughts. There are some things that start as fleeting thoughts and start sticking. And then, there are some thoughts you’re mincing in your own head, wondering what to say to yourself.

Check out our latest post on the Glint Advertising Blog: "Celebrating the Power of Black Businesses." This inspiring piece delves into the remarkable stories of thriving Black-owned businesses making waves and igniting change in their industries. #marketing #advertising #blackbusinessmonth2023 https://lnkd.in/gVMTShfw

I loved reading this article and hearing Marissa's story. Learning about her job responsibilities and how she rose to where she is today was insightful. Seeing how their team has quickly adjusted to the global sensation of Taylor and Travis from an inside source helped me learn more about how fast marketers may have to adjust to the changing world. #beyondbrookesbooks #MKT228 #globalmarketing #womeninbusiness https://lnkd.in/eEnR4pt8

"But the fact📑 of the matter is that nothing that’s happened (or will happen) in commerce🛒, culture⛩️, technology👩💻, or politics has changed (or will change) the fundamental nature of strategy🤔 that King articulates. Which is why King’s Planning Guide📝 will continue to have enduring relevance and value. If only we could all (not just planners/strategists) be bothered to know of it and read📘 it." From the need for mess to the unmanageable nature of human behaviour, AMV BBDO's Martin Weigel writes of Stephen King's seminal Planning Guide. Read here: https://lnkd.in/emcqTAsD #StephenKing #PlanningGuide #JWTAdvertising #StephenKingTips #CreativeAdvertising #MarketingStrategies #amvbbdo #commercialcreativity #advertisingguideline

Below is an interesting summary of the ad that may — or may not have — gone up in smoke:) It depends on the measure of success:

In 1985, the Texas Department of Transportation (TxDOT) was spending north of $20 million annually, cleaning up roadside litter. Much of the trash consisted of drink cans and food wrappers, the sort of stuff folks mindlessly discarded from their vehicles. Attempts to change people's behavior, such as installing “Please Don’t Litter” signs, had no discernible impact. This should not have been surprising, considering the profile of the primary culprit in Texas: an 18-to-35-year-old male who liked country music and sports but didn’t care much for authority. TxDOT engaged an advertising agency to create a campaign. Although TxDOT leaders weren’t initially receptive to the ad agency’s messaging idea, they were delighted with the results: visible roadside litter declined by 29 percent within one year and 72 percent after five years. So, what was the magic formula to change the behavior of all these litterbugs? They used the power of identity – in this case, state pride. TxDOT began stashing “Don’t Mess with Texas” bumper stickers in truck stops and fast food restaurants, but with no reference to littering. In the 1986 Cotton Bowl, viewers saw a new commercial featuring one of the state’s favorite sons, blues guitarist Stevie Ray Vaughan, playing “The Eyes of Texas” in front of a giant state flag. At the end, Stevie Ray says, in his distinctive voice, “Don’t mess with Texas.” Later that year, the agency released four more commercials featuring Texas icons* such as Willie Nelson and members of the Dallas Cowboys. And just like that, four simple words became a powerful force of change. *And yes, they eventually created one with Matthew McConaughey. Unless it was actually Jim Carrey . . . . ********** When we try to influence people to change their behavior, we often employ the “Consequences” model, in which we expect incentives (carrots and sticks) to do the job. However, the story above highlights another tool at our disposal —the Identity model. We’ll explore this concept and more on April 19th as we continue our Project TBD mini-series about the power of a human-centered approach to organizational change. In this session, we'll examine the second part of the Heath Brothers' Switch framework, "Motivate the Elephant," to understand why it's critical to address the emotional drivers of behavior. We'll also share three techniques we can use to make change easier for others and/or ourselves. Don't miss the opportunity to connect with and learn from other curious-minded people eager to advance Human-Centered Design as a vehicle for change. We hope you'll plan to join us in person Kingsmen Software or via Zoom. Click on the link below to register. https://lnkd.in/e7NpxuK9 Kristy Teskey, EdD, Bill Clerici, Kevin Carney, Greg Hart, Rashmili V., 🎶Rijon Erickson🎶, Jay Gerhart, Sophia Ege, Scott Chagnon, Seth Ervin, Teresa B.