Wallifornia’s Post

Here at Evolved Music Group, Thursdays are called Music Industry Throwback Thursdays. Each week, we look back at the biggest changes in the industry over the years. The music industry has undergone a remarkable metamorphosis in the last half-decade, reshaping how artists create, distribute, and monetise their music: 🎵 Streaming services have emerged as significant forces in music consumption, relegating CDs and physical sales to the annals of history. As a result, artists and labels have pivoted toward securing coveted playlist placements and harnessing the power of algorithmic recommendations to connect with a global audience. 📱 Simultaneously, social media and user-generated content have democratised music promotion. Independent musicians can now reach fans directly, building dedicated followings and circumventing traditional gatekeepers. Authenticity and engagement are the new currencies in this landscape. 💸 One of the most groundbreaking developments is the advent of Non-Fungible Tokens (NFTs). NFTs have revolutionised music ownership and royalties, offering artists novel revenue streams and opportunities to engage with their fan base on a deeper level. 🚀 In this rapidly evolving terrain, adaptability, and digital literacy are no longer optional but imperative for success. Musicians, labels, and industry professionals must embrace change, stay attuned to emerging technologies, and seize opportunities in the ever-shifting music ecosystem. As we navigate these transformative times, let's celebrate the resilience and creativity of the music industry while remaining vigilant and prepared for whatever the future holds. #MusicIndustryThrowbackThursdays #MusicIndustryTrends #DigitalTransformation #MusicEvolution

Two recent deals highlight how much the industry has changed. In mid-November, consumer music making platform BandLab Technologies struck a deal with FUGA (the Downtown Music Holdings owned distributor) to release music and provide upstream opportunities for well-performing artists. And just last week, Gen AI music platform Boomy Corporation announced a partnership with Warner Music Group owned ADA to release their music, along with similar opportunities for Boomy artists who are trending. This deal makes a lot of sense for ADA. At the end of this month they are losing their biggest client, BMG - The New Music Company. Boomy won’t make up for that lost business here, but it’s something. At the scale Boomy operates (approaching 20m songs released) there are bound to be some breakout hits. This deal also makes sense for Boomy Corporation. Gen AI music platforms are met with a lot of skepticism, and Boomy is more credible than most, but partnering with an industry institution gives them further legitimacy. It’s worth reflecting on how much the industry’s response to new tech has changed. If this were 2004 instead of 2024, the majors would be suing these two platforms into oblivion. Now, they’re striking deals and providing real resources to the partnerships. #musicindustry #musicbusiness #musicAI #generatieveai

🎶 **Exploring the Evolution of the Music Industry and Record Labels** 🎶 The music industry has always been a dynamic and evolving landscape, but in recent years, we've witnessed some transformative shifts that are reshaping the way we experience, create, and distribute music. 📀 **Record Labels: Past, Present, and Future** 📀 Traditionally, record labels have been the gatekeepers of the music industry, providing artists with the resources, marketing, and distribution channels needed to reach their audience. However, the digital age has democratized music production and distribution, allowing independent artists to bypass traditional gatekeepers and reach their fans directly through streaming platforms, social media, and digital distribution services. 💡 **Innovation and Adaptation** 💡 Record labels are adapting to this new landscape by embracing digital innovation, data analytics, and new business models. From leveraging streaming data to identify emerging trends and artists to exploring new revenue streams like NFTs and virtual concerts, the industry is finding creative ways to stay relevant and support artists in the digital age. 🌍 **Global Reach and Diversity** 🌍 The global reach of digital platforms has also brought greater diversity to the music we consume. Artists from different cultural backgrounds can now share their unique sounds with a global audience, enriching the musical landscape with a tapestry of diverse influences and styles. 🤝 **Empowering Artists** 🤝 At the core of these changes is a renewed focus on empowering artists. Record labels and industry professionals are increasingly prioritizing artist development, mental health, and fair compensation, recognizing that the sustainability of the music industry relies on the well-being and creativity of its artists. As we look to the future, the music industry and record labels are poised to continue evolving, finding new ways to connect artists with audiences, and ensuring that the magic of music remains a vibrant part of our lives. #MusicIndustry #RecordLabels #DigitalTransformation #ArtistEmpowerment #InnovationInMusic #GlobalMusic #FutureOfMusic

Everyone in NR knows how complex it is.

I've always thought of Water & Music is as Think Tank in the music industry considering its data-centric approach. Their commitment to providing actionable insights is exemplary, offering those who engage with their content and/or are subscribers a strategic advantage in understanding the nuances of the current music business. I wonder if they will be making this data available as part of a Water & Music subscription or a standalone product offering. Such an initiative could serve as a significant resource for industry stakeholders and professionals especially those with the Data / Analytics space within the industry, as they aim to understand and adapt to complexities of the current market.

Current Trends Shaping Music Promotion 🌐 Hey LinkedIn fam! 👋 As we dive into the last stretch of 2023, let's unravel some key trends steering the music industry and influencing our approach to music promotion. 🚀 1.Rise of NFTs in Music: Non-fungible tokens have reshaped how artists monetize their work. From exclusive releases to unique experiences, NFTs are transforming the music landscape. How can we leverage this trend to elevate our artists' presence? 2.Interactive Fan Engagement: The era of passive listening is fading. Fans crave interaction and immersive experiences. From virtual concerts to live Q&A sessions, engaging directly with the audience is becoming paramount. How can we make our promotions more interactive and fan-centric? 3.Algorithmic Discoveries: Streaming platforms continue to refine algorithms for personalized music discovery. Understanding these algorithms is crucial for effective promotion. What strategies are we adopting to ensure our artists are at the forefront of algorithmic discoveries? 4.Short-form Video Dominance: TikTok and Instagram Reels remain powerhouse platforms for music discovery. Crafting catchy, shareable snippets is essential. How are we tailoring our promotional content for these short-form platforms? 5.Sustainability in Music Festivals: Eco-consciousness is gaining momentum in music festivals. How can we align our promotions with sustainable practices, considering the increasing importance of environmental awareness? In this dynamic landscape, staying ahead means adapting. 🔄 What are your thoughts on these trends, and how are you incorporating them into your music promotion strategies? Let's spark some insightful conversations! 🚀🎵 #MusicMarketing #IndustryTrends #2023Music #PromotionStrategies #music #musicpromotion

🎵 Music.xxx - The Premier Domain for Exclusive Music and Entertainment is Now Available! 🎶 💡 Attention Musicians, Producers, and Entertainment Professionals! Elevate your online presence and create a leading platform for exclusive music and entertainment with the domain name Music.xxx! This powerful and memorable domain is perfect for professionals and businesses focused on producing, distributing, and promoting high-quality music content. 💎 Why Music.xxx is a Strategic Investment: ▪️ Distinctive and Memorable Branding: Music.xxx is short, easy to remember, and ideal for establishing a strong online identity. Its distinctive name is perfect for a platform focused on exclusive music and entertainment. ▪️ Versatility Across the Music Industry: Music.xxx caters to various aspects of the music industry, from production and live performances to digital content and event promotions. It offers the flexibility to develop content and services that appeal to a wide audience. ▪️ Global Appeal of .xxx Extension: The .xxx domain extension is widely recognized and adds a unique twist to your platform, ensuring it stands out in a competitive digital landscape. 📈 Capitalize on the Exclusive Music Market with Music.xxx: ▪️ Exclusive Music Production: Use Music.xxx to showcase exclusive music tracks, albums, and soundtracks. Highlight collaborations with top artists and producers in the industry. ▪️ Live Performances and Events: Develop a hub for organizing and promoting live music events, performances, and concerts. Provide ticketing, schedules, and event updates. ▪️ Digital Content Distribution: Offer a platform for distributing digital music content, including streaming services, downloads, and exclusive releases. Cater to the unique needs of music enthusiasts. ▪️ Community Engagement: Build an online community where musicians, producers, and fans can connect, share insights, and collaborate on projects. Foster a vibrant and interactive environment. 🔗 Secure Music.xxx today from leading domain marketplaces: ▪️ GoDaddy.com ▪️ SEDO.com ▪️ DAN.com ▪️ Afternic.com ▪️ primeTLD.com 🤝 Don't miss this opportunity to own a domain that perfectly aligns with the growing demand for exclusive music and entertainment. Invest in Music.xxx and lead the way in creating captivating music experiences! 🚀 #Music #xXx #Branding #DomainName #MusicProduction #LiveMusicEvents #DigitalMusic #Amsterdam #EntertainmentIndustry #ExclusiveMusic #MusicDistribution #OnlinePresence #IndustryInnovation #ExclusiveTracks #Concerts #MusicCommunity

The 2024 Grammys affirmed the continuing evolution and resilience of the music industry and provided key insights for our growing engagement in the content sector. Resilience of Music: What’s old is new again. We see the revival of catalog songs in our playlists and on our awards shows. For instance, at this year’s Grammys, Tracy Chapman performed her 1988 single “Fast Car” alongside country artist Luke Combs, who recently achieved significant success with his cover of the song. “Fast Car” has also been covered by Jonas Blue, Sam Smith, Justin Bieber, and others. This example is a testament to the enduring appeal of great songs. New audiences continue to discover catalog songs as they engage with content across streaming services, social platforms, film, and TV. The long-term value of music creates compelling opportunities for both creating new music and investing in catalogs. The Enduring Value of Artist Development: The barriers to music creation have been lowered by the digital transformation of music production, distribution, and marketing. Today over one hundred thousand tracks are uploaded to streaming services daily, with the major labels distributing less than four percent of these tracks. Yet, at the Grammys, virtually all nominees in major categories are signed to major labels or established indies, demonstrating the role these platforms play in developing, promoting, and supporting artists. Put simply, labels have held enduring value by helping artists cut through the noise. Global Opportunities in Music: This year’s Grammys reflect the ongoing shift towards recognizing more diverse music, aligning with global consumer trends. Exciting growth is occurring in music genres and markets worldwide. In 2023, country music found crossover success on the pop charts, Latin artists continued to flourish in streaming, and genres like AfroBeats, K-pop, and J-pop continued to reach global audiences. These developments underscore the wide-ranging appeal and global opportunities in today’s music industry.  As content industry investors, we view these trends as indicators of a promising future for music, with benefits extending to artists, writers, consumers, and companies. #grammys #privateequity #directlending #content #IP #musiccatalogs

CONSORTIUM.VIP MEMBER SPOTLIGHT - SOCIALLY DRIVEN MUSIC A Music Business for a Purpose! Socially Driven Music is a music and social good consultancy. It’s a proprietary, worldwide social impact system for the discovery, cultivation, marketing, distribution, and monetization and administration of music artists, song and recording copyrights, with an emphasis upon social poignancy. Further distinguishing our global consultancy is our commitment to a community that energizes the connection of music, fans, positive social impact and brands for reciprocal benefit. We are the music industry’s de facto activism group, harnessing music to inspire positive societal change. Clients collaborate with our ever expanding menu of extraordinary, complementary strategic consortium partners. Together with our music artists and songwriters, we parlay music, social causes and the brands that care about them. Local music artists, songwriters and their most rabid fans are invited to join us and be connected with each other and social good causes, bolstered by the support of business brands who share our passions. With our interactive advocacy platform, we create zealous ambassador communities in an environment of camaraderie that work synergistically with each other and empathetic brands for reciprocal benefit. The entirety of the music industry continues to undergo a high degree of disruption and distress. Until now, it has been devoid of any overarching purpose other than the self-serving. Socially Driven Music’s mission is to bring new purpose by achieving maximum potential for music creators and social causes and their fan bases through close collaboration: #Music4APurpose. SDM is a nonpartisan (but intolerant of conspiracy theories and disinformation) environment for socially aware artists and songwriters of all generations to financially thrive while meeting our collective responsibility to daily influence social good. We facilitate the intrinsic activism of poignant music with our connections to social causes, brands, and the politicians who can serve our causes – coming together as an interconnected hyperlocal grassroots powerhouse community for change. Socially Driven Music (SDM) Stephen (Steve) Love #music #musicmatters #musicindustry #musicinfluencers

In 2023, the global live music industry saw a remarkable 25% YOY increase in revenues, reaching over 33 billion USD. By 2030, this figure is expected to soar to nearly 52 billion USD. However, the lack of technological development has been the downfall of many industries and could threaten live music without the necessary infrastructure to support this growth. With revenues set to double from 2022 to 2030, innovation is crucial. Let's break down the live music industry into three key groups: venues, artists, and fans. • Venues depend on the synergy between artists and fans for their revenue. • Artists need venues to perform and fans to buy tickets, driving their income. • Fans rely on the connection between venues and artists for their entertainment. Despite these interdependencies, the industry lacks effective communication and relationship-building tools among these groups. That's where Juke comes in. I'm thrilled to be working alongside Javier, Elliot, and Carlos to develop this app. Together, we're building a platform that will support and enhance the live music experience for everyone involved. Read more about our development here: https://lnkd.in/gHGPQJJy Join the waitlist for exclusive updates, early access, and more: https://lnkd.in/gUMedJUY #Innovation #LiveMusic #JukeApp #MusicCommunity #Collaboration #LiveEvents #MusicLovers