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AI is coming to media at scale. And it’s coming fast. How are AI-generated voice clones created and implemented in a podcast? What rights should listeners have to know where and how AI is being deployed? Masters of Scale is pulling back the curtain in our latest episode. And we are offering a first stab at a Listener’s Bill of Rights. If you read and listen to one more thing this weekend, please consider these. Meet Reid-ish: The Story of Cloning Reid Hoffman’s Voice https://lnkd.in/g24fMWeg A Listener’s Bill of Rights in the Age of AI https://lnkd.in/gPWW--FQ

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There are two releases from Masters of Scale this week that are really worth checking out. The 1st is an unusual episode from us. It's a behind the scenes. It's a show that really takes you into how we are using AI and specifically technology that allows us to create a digital clone of a voice, in this case Reid Hoffman's voice to to make an episode. And if you're at all interested in how a podcast is produced, particularly using this new AI technology. I highly recommend it. The 2nd is a first stab at a Listener's Bill of Rights. Especially in this era of declining trust in media, as we see the proliferation of deep fakes, we think it's critically important that we have transparency to build trust. So we put out a set of standards, code of ethics that we're following at Masters of scale and that we hope that other companies will either sign on to. Or publish their own so that folks know exactly what's going into the making of the audio that they're listening to. If you listen to or read one more thing this weekend, please consider these. Hope everyone has a great weekend.

Kara Berklich Weber

CEO, Outperform Advisors. Ever hungry for The Next Big Thing.

2mo

Love the listeners’ bill of rights. Genius!

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Erica Sietsma

Do more of what you love!

1mo

Add "reader's bill of rights" too please! I think anyone using AI to write their personal posts on LinkedIn, thought pieces, blogs, books, etc should have to disclose if they use AI. I don't really care if a business uses it for their social, training, thought pieces provided they're "published" by the company vs. a human - but if you're pretending your CEO wrote it and AI wrote it, you have to disclose!

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Peter Leeb

Co-Founder l Operator l Revenue l Strategy l Technology Translator

2mo

This would be a good guest discussion with Ryan Steelberg and Reid. https://variety.com/2024/digital/news/caa-vault-talent-ai-clones-veritone-1236001187/

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In today’s special episode, Reid Hoffman announces Jeff Berman, CEO of WaitWhat — the company that brings you Masters of Scale — as a host of Masters of Scale. Jeff joins leaders, entrepreneurs and visionaries who’ve sat in the host chair, including will i am, Angela Ahrendts, and, of course, Reid Hoffman, who’s continuing to host episodes and remaining a key presence on the show. Welcome, Jeff! This week, Reid and Jeff talk about what it really means to be a re-founder, and why re-founding versus stepping into the role of CEO is vital to the technology-driven, future-forward business landscape of today. Most importantly, they reveal how it’s not just business leaders and execs, but truly any employee who can channel a re-founder’s mindset and inject new life and spark evolution in their work. Listen: https://lnkd.in/ea-P-y57 #ceo #ceomindset #ceoinsights #leadership #transformationalleadership
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It's Masters of AI Day! Join the Masters of Scale AI Day virtual event at 9:30 am PT / 12:30 pm ET to hear from WaitWhat CEO Jeff Berman alongside luminaries in business and beyond about how they use AI in their work and lives. Plus when you RSVP on LinkedIn, you get to network with the AI Day community, share your AI Activity Pack experiences and grow your own AI-ready team! Tune in: https://lnkd.in/dykFMss5 #ai #aicommunity

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We are thrilled to share that WaitWhat — the company behind Masters of Scale, Meditative Story, and Spark & Fire — has received several Signal Awards. This recognition is a testament to the dedication and passion of our teams and the incredible support from our audience. With gratitude, we continue to craft stories that inspire and elevate human potential.
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