Divak Marketing’s Post

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

We've got a new top-selling beer in the U.S. grocery channel. Coors Light is now No. 1 in nearly all metrics, from dollar sales and volume sales to household penetration and display dollars, according to Circana data for the 52-week period that ended Feb. 25. In one year, it has hopped from the third-biggest brand in grocery to the #1 spot, moving past Michelob Ultra. “Taking the No. 1 spot in grocery is an amazing milestone that positions Coors Light for sustained, long-term growth,” says Andrew McGuire, chief commercial solutions officer for Molson Coors. “We’re only getting started.” To keep the momentum going, Coors Light has some big plans around March hoops. Read more here: https://bit.ly/3PE0AmX

Why does Molson Coors dedicate resources to designing displays? Because they work. They're proven to sell more beer, growing incremental dollars and driving real-time purchases. And they can be effective in big-box stores and small independents, moving beer with cart-stopping appeal. Click here to read more about how displays are built, from Molson Coors’ research and designs to how distributors like Burke Beverage, Inc. execute the plans: https://bit.ly/4bwdSdU

In-store displays play an important role. What I know for sure is: * They build both awareness and consideration among shoppers. * They remove products from the shelf, functioning like in-store billboards. * They trigger higher sales, primarily from regular shelf placements. What else?

The Law of the Opposite is one of the most simple but powerful positioning concepts I've found. Simply put, if you're competing with a category leader, find their core essence/position and then present customers with the opposite. Coke was the 100 year old established product, so Pepsi became the choice of a new generation. McDonald's was fast and mass-produced, Burger King was flame-broiled and put forward the message "have it your way". Who is your biggest competitor and what is their strongest attribute? Determine what the opposite is, and ask yourself if you can authentically own it. You might find a winning strategy. This idea comes from Al Reis and Jack Trout's book "The 22 Immutable Laws of Marketing"...which is full of great marketing nuggets. Check it out! #branding #brandstrategy #positioning

I almost spit out my soft drink when I heard Dr. Pepper had replaced Pepsi as the #2 brand in the soda market. Although I actually prefer DP, I have an emotional connection to Pepsi. But sentiment can only take you so far when you underestimate the competition... I think Pepsi has never fully evolved from the 1980s Cola Wars to equip itself to compete against other formidable competitors. The story of Dr. Pepper’s ascension from a small regional Southern product to a national powerhouse brand is pretty impressive. How did the company do it? Strategic marketing decisions! Entering into partnerships with college football/ESPN combined with its wildly successful “Fansville” advertising campaign endeared the brand to a sports-obsessed country. However, I think there is something else prominently at play that can explain the soda shift. Dr. Pepper simply offers a product that is distinctly different from cola. In a society that values variety and has embraced “dirty soda” drinks, DP is uniquely positioned at this point in our country’s history to replace Pepsi as #2. I know it isn't entirely that simple so I wrote a little more about the soda brand shift ➡ https://lnkd.in/gUudGHWd 🥤 #DontBlink

Never trash your competitor—unless you do it like this. First, two reasons NOT to bash your competition: -Your customers might like them, so you’re indirectly insulting your customers. -Focusing on their flaws means you’re not highlighting your own strengths. The best marketers recognize their competitors' strengths. And they even admit when their own product isn’t the best fit. This builds trust and fosters more meaningful conversations. So why did this Pepsi ad work? Two reasons: -It was playful and charming—no harsh insults, just friendly jabs. -It acknowledged Pepsi's weakness, saying, "Sure, we're smaller, but we're also special." This didn’t save Pepsi. Dr Pepper tied with Pepsi as America’s second-best-selling soda! But it was clever marketing and a lesson in "punching up." Credit: @Jason Feifer #marketing #swiftpr #branding #competitors #customerrelations #trustbuilding #cleveradvertising #PepsiAd #friendlycompetition #positivemarketing #advertisingstrategy #punchingup #brandstrategy #effectiveadvertising #consumertrust #playfulmarketing #motivation

Riding the Silver Bullet to Success Molson Coors' decision to run a 30-second spot for Coors Light during the Super Bowl, reviving the silver bullet train concept from 2005, is a strategic marketing move with several objectives. The loosening of Anheuser-Busch InBev's exclusivity over alcohol advertising in the Super Bowl creates an opportunity for Molson Coors to challenge its rival on one of the biggest advertising stages. It's an opportunity to directly compete for market share in a high-stakes environment. Reviving the silver bullet train concept plays on nostalgia, potentially resonating with older consumers who remember the original campaign. Simultaneously, the modern execution of the ad is designed to appeal to Gen Z customers, striking a balance between heritage and contemporary relevance. READ ARTICLE: https://conta.cc/3SBZNor #CoorsLightComeback #SilverBulletSuperBowl #GenZGoesCoors #SuperBowlBeerBattle #MolsonCoorsGameDay

🚀 **Dr Pepper’s Rise to the Top: Overtaking Pepsi as America’s #2 Soft Drink** 🚀 Dr Pepper has made an incredible leap to become the #2 soft drink brand in the USA, surpassing Pepsi. This success is a testament to their innovative strategies and deep consumer connection. Here are key factors behind their ascent: 1. **Authentic Branding**: Embracing its rich heritage and unique 23-flavor blend, Dr Pepper's "Always One of a Kind" slogan resonates with those seeking individuality. 2. **Innovative Campaigns**: Campaigns like the "Dr Pepper Tuition Giveaway" engage younger audiences directly, offering up to $100,000 in tuition, while the "Fansville" series taps into football culture, creating a loyal fanbase. 3. **Celebrity Endorsements**: Characters like Lil’ Sweet (Justin Guarini) bring humor and memorability to their ads, making Dr Pepper stand out. 4. **Strategic Partnerships**: Sponsorships of major events, like the College Football Playoff, embed Dr Pepper into American sports culture. 5. **Product Innovation**: New offerings like Dr Pepper Zero Sugar and Dr Pepper & Cream Soda cater to diverse consumer preferences, keeping the brand fresh. 6. **Digital Engagement**: Campaigns like the #DrPepperChallenge on TikTok encourage user-generated content, boosting brand visibility. Through resilience and adaptability, Dr Pepper has thrived, capturing the hearts and palates of Americans. Here’s to their continued success! 🥤🎉 #DrPepper #SoftDrink #Marketing #MarketingStrategy #BrandSuccess #BrandManagement #Innovation #ConsumerEngagement #Beverage