Vizit’s Post

Studies reveal that a significant 85% of shoppers cite color as a primary factor in their product choices. 👀 Choosing the right color isn't just about looks – it's about psychology and its influence on consumer choices. 💯 Take, for instance, the serene and calming greens often found in organic and eco-friendly brands, instilling a sense of nature and health. On the flip side, consider the bold and energetic oranges used by adventure and sports companies to evoke excitement and enthusiasm. But how do you determine which colors align with your brand and resonate with your target audience? To simplify this process, let's explore how different colors can evoke specific emotional responses: 🔴Reds, with their warmth, can create a sense of urgency and passion. 🔵Blues, on the other hand, are associated with trustworthiness and reliability. 🟡Yellows radiate joy and positivity. ⚫Blacks can exude luxury, sophistication, and timelessness. By understanding the psychology behind colors, you can make a lasting impression that transcends visual appeal and connects with your customers on a deeper level. #amazon #amazonfba #amazonppc #marketing #sales #growth #business #strategy

🚀 Competition Alert: The holiday season's biggest threat isn't consumer spend—it's Temu! 👑 The newcomer Temu has stormed the apparel industry, claiming the #1 spot among US & CA shopping apps, outpacing giants like Amazon & SHEIN in a matter of months. How did they do it? A perfect storm of consumer openness and aggressive marketing tactics. 📈 🌟 In a world where we all toggle between saving & splurging, you are not just competing on product or discount, you are competing on mindshare. And knowing Temu’s stickiness (>90% of users coming back after 4 months), it’s likely that when Temu catches you in your saving mindset, you are likely to come  back again and again. Here's how you can level the playing field: 1️⃣ Emphasize value: Make your value proposition crystal clear. Shoppers want the best bang for their buck. 2️⃣ Forget price wars: Temu thrives on thin margins. Stand out with superior service and convenience. 3️⃣ Protect your customers: Temu is spending big to win customers & will likely outbid you. Defend your loyal base and re-evaluate what you are willing to pay for a new customer. #googlecanadainsights #apparel #google

Watson Weekend Up Tomorrow at Noon Eastern - Welcome Back Nick Kaplan! Like Lazarus returning from the dead, Nick is back to join us on the Watson Weekend with his always brilliant wisdom. Plus, Nick looks better than a dead body, so he has that going for him. (morbid joke, where did that come from??? happy thursday I guess - you will not get this crap from ChatGPT I promise you) Here are the headlines that Jessica Lesesky and I have for you on the Weekend: Headline Hangover: featuring quick hits on Costco earnings, FedEx uniting Air & Ground, Nike DTC (ugh, again?), and Target and Walmart "targeting" Temu. Our deep dive topics this week feature: * Headless and MACH: What's it all about, and what is it actually good for? * Shein's Supply Chain as a Service Model and finally, the Consumer Happiness Index with all sorts of updates from the economy, interest rates, trends, etc. Expect it to be informative, with a lot of humor thrown in for good measure. Check out the links in the commentsto tune in on LinkedIn or Youtube. We can't wait to dive into the latest e-commerce trends and industry developments with him. See you there!   #WatsonWeekend #EcommerceExtravaganza #SpecialGuest

Your omni-channel strategy needs to be intentional. Brands can acquire customers on one channel, like Amazon, and then draw them into other channels with exclusives. And you don't have to be on every channel. 🧠 #RetailInnovation #OmnichannelRetail #RetailTips

Beauty & the Best: L'Oréal's run on Amazon The beauty industry has always been in constant transformation with consumers exploring new horizons. The glow of beauty has proven hard to resist, attracting many new companies. It’s fascinating to observe how different brands carve their niches and captivate the hearts of the consumers. Today, we're taking a closer look at L'Oréal and how it fared during April to June 2023 on Amazon. Link to the blog in the comments! #ecommerce #loreal #alternativedata #marketintelligence #marketdata #amazon #data #shopperinsights

Ever wonder why some brands feel like your best friend while others are just... meh? It’s not magic—it’s all about connection! Storytelling: Brands like Apple and Nike don’t just sell products; they tell stories. They make you feel part of a bigger narrative, like a hero in your own adventure. Consistency: Ever noticed how Starbucks always feels like Starbucks, whether you’re in New York or India? That’s brand consistency. They deliver the same experience every time, making you feel at home. Values: We love brands that stand for something. Take Tata Group, for example. Their commitment to community development and ethical business practices resonates deeply with us. Customer Experience: Amazon didn’t win hearts by accident. Their relentless focus on customer satisfaction turns casual shoppers into loyal fans. Innovation: Brands like Tesla keep us on our toes with constant innovation. We love them because they’re always one step ahead, making us feel like we’re part of the future. It’s all about Emotional Connections. The brands we love understand us, inspire us, and deliver consistent, meaningful experiences. Ready to create a brand that people adore? Let’s find out what makes your brand special! #sociobuzz #buzzyourbrand #funlearning #digitalmarketing #socialmediamarketing

#ecommerce Not quite the 6 o clock news, It's the V Spot - Friday from the Newsroom. Sure what could go wrong? No hair, no make up - this is raw reporting - what are my eyes doing. To you all going to the Awards tongiht, have a blast - this reporter is home, sick. Not homesick. Have a great night and sorry I won't be there. This week - Shein hits the £1BN - what does it mean for sustainability we ask Superdrug getting tough on vaping - sticking to hard drugs first. Is time TikToking for eBays grip on refurb and more.... Welcome to the V Spot - a roundabout summary of my own content on retail week 38 even thought we make a blun... see if you notice. . Still embarrassed for myself. But here goes. Oh and we upped our production game. ecommerce happy hour - the cocktail version. Who's comin' with me? It is coming' back. Happy Friday - we can talk about the editor at a later date #testingandlearning If you want your story on next week, let us know. If you want to sponsor this, more fool you. But we welcome partners :) #retail #strategy #content #video #retail #ukretail #usretail

Impulsive Buying. A few months ago, I went window shopping with my doctor friend, a Chinese man, during a massive sale before the Chinese New Year festival. We walked into a Uniqlo store, and at one point, he was looking very closely at a nice shirt for quite a long time. He was mesmerized by its pattern and color, but then he left without buying it. I was shocked. I was pretty sure, being a doctor, he could more than afford to buy it. "Why don't you buy the shirt? It is nice." "Yes, it is a nice shirt. However, just because it is a nice shirt doesn't mean you need to buy it." This small conversation taught me a lot. I have a minor shopping impulse, and after this conversation, it really helped me reduce my impulsive buying. One sentence I will remember forever: "Just because something is beautiful, doesn't mean you need to buy or have it."

Cultivating Brand Loyalty: Learn from Starbucks, Amazon, and Apple's Winning Strategies! In today's competitive business landscape, brand loyalty has become a significant differentiator for companies seeking long-term success. Successful companies understand the value of cultivating strong and enduring customer relationships. Ready to strengthen your brand's bonds? As we will explore strategies inspired by some renowned brands like Starbucks, Amazon, and Apple, who have successfully built brand loyalty, creating lasting connections with their customers. By implementing these strategies, you can cultivate brand loyalty, ensuring your company's continued growth and prosperity. Ready to fortify your brand's future? Let's dive in together! #customercentricity #customersatisfaction #customerengagement #businessstrategy #brandadvocacy #customercare #innovationleadership #customervalue #brandsuccess #customerexperience #customerretention

Apple, Starbucks, and Red Bull: All these brands have more than 170 million followers on social media and barely have a picture of their product. But they have made sales worth billions of dollars, and here’s the concept that they’ve used: emotional selling. Emotional selling in marketing aims to deeply connect with consumers by tapping into their emotions and appealing to their desires, rather than just solely relying on rational reasons to make a purchase. Here’s the approach these brands use for solid brand positioning: 1. Red Bull : ➡ Red Bull's ads show exciting activities like extreme sports, appealing to our love for adventure.  ➡ The brand is about pushing limits and achieving amazing things, inspiring thrill-seekers. Its tagline is “Redbull gives you wings”!. ➡ Their famous "Stratos" campaign, with Felix Baumgartner's high-altitude jump, shows how Red Bull does incredible things. 2. Apple:  ➡ Apple's ads celebrate creativity, innovation, and being unique.  ➡ They connect with us through stories and product designs that reflect our desire to express ourselves and achieve big things.  ➡ Whether it's their touching "Shot on iPhone" stories or new product launches, Apple inspires us with feelings of inspiration and loyalty. 3. Starbucks:  ➡ Starbucks is about community, warmth, and enjoying great coffee together.  ➡ They make us feel at home and provide a special coffee experience by cultivating a community experience.   ➡ The "Starbucks Red Cup Controversy" showed how Starbucks offers delightful seasonal treats and memorable coffee moments, focusing on quality and customer satisfaction. Even though the controversy was majorly about the design of the cup, the brand continued with the concept and delivering goodness. Through emotionally resonant messaging, brands not only leave a lasting impression but also embed themselves deeply in the minds of consumers, ensuring their products and values are remembered and sought after long-term. What’s a brand that comes to mind after reading this? #EmotionalSelling #MarketingStrategies