Viva Technology’s Post

Unbeknownst to me, I cracked the elusive code, securing my initial 4-figure client from Belgium amidst the challenges of Covid, and repeated the feat in 2023! By sidestepping these three pitfalls, you're on the brink of cementing a trusted brand: 👩🏽💻 1. **Neglecting Personalization**: Luxury clientele expect personalized experiences. If you're not customizing your offerings to meet their unique needs and preferences, you're missing out. Fix this by investing time in understanding your clients' preferences, keeping detailed records of their preferences and past interactions, and tailoring your services or products accordingly. 2. **Ignoring Exclusivity**: Luxury clients seek exclusivity and uniqueness. If you're not making them feel special or offering limited edition products/services, you're losing their interest. To fix this, create exclusive offers, limited edition items, or VIP experiences that are only available to your luxury clientele. This creates a sense of privilege and exclusivity, enticing them to engage with your brand. 3. **Lacking in Brand Image and Reputation**: Luxury clients value prestige and quality. If your brand lacks a strong image or reputation in the luxury market, it can deter potential clients. To fix this, invest in building a strong brand identity, focus on quality over quantity, collaborate with other reputable luxury brands, and leverage influencer marketing to enhance your brand's credibility and visibility within the luxury market. ***** #BusinessLeadership #ProfessionalDevelopment #CareerAdvice #IndustryInsights #Networking #JobSearch #Entrepreneurship #BusinessStrategy #ThoughtLeadership #DigitalMarketing #FinanceNews #TechnologyTrends #ManagementTips #PersonalBrand #WorkLifeBalance #LuxuryLifestyle #HighEndClients #LuxuryExperience #ExclusiveOffers #LuxuryLiving #LuxuryTravel #LuxuryFashion #LuxuryRealEstate #PremiumServices #EliteClientele #LuxuryGoods #LuxuryHospitality #LuxuryCars #VIPExperience #LuxuryEvents

Luxury...has this word become the most overused and abused word in the fashion and lifestyle lexicon? If every brand refers to itself and its products as 'Luxury' how on earth does the consumer ever differentiate? And in the end what really makes an offer luxurious and who really has the right to refer to themselves as a Luxury brand. Can an online only fashion or accessory brand ever really be Luxury? I personally don't think so as it misses out on the vital human interaction, dedicated service and immersive experience that only a retail location provides. Do you agree with my sentiments? What for you defines 'Luxury'? https://lnkd.in/egnYV6Ai #luxury #retail #pointofview #ecommerce #branding #thoughtprovoking #entrepreneur #britishbrand

Check out the latest @pdxMindShare mention: How Do Luxury Brands Differentiate Themselves In a Competitive Market? https://ow.ly/wIe650RJXeg #branding #luxurybrands #luxurymarketing

In the ever-changing world of luxury marketing, it's more important than ever for brands to stay ahead. Here are a few strategies luxury brands use to stay competitive in 2023 and beyond. Watch to learn more. For more updates, don't forget to hit the follow button. . . . . . . . . . . . . . #digitalmarketing #digitaladvertising #digitalmarketingservices #mobilemarketing #mobileadvertising #searchengineoptimization #searchenginemarketing #searchengineoptimisation #linkedingrowth #linkedinforbusiness #linkedinforcreators #linkedinmarketing

The Power of Luxury Brands: Do They Really Define Your Worth? Explore the allure and impact of luxury brands on society, examining the false belief that owning luxurious items elevates one's social status. Discover how marketing strategies play a vital role in shaping our perceptions. Unveil the truth behind the illusion. #LuxuryBrandImpact #SocialStatus #MarketingStrategy #FalsePerceptions #ThePowerOfBrands #IllusionUnveiled #SocietalInfluence #ConsumerBehavior #PerceivedValue #LuxuryLifestyle

Check out the latest @pdxMindShare mention: How Do Luxury Brands Differentiate Themselves In a Competitive Market? https://ow.ly/GvXG50RIVhr #branding #luxurybrands #luxurymarketing

"Luxury brands can evolve with culture, trends, and audiences, but a strong foundation remains at their core, drawing us back in." As THE HUNGER Managing Director, Amy Claridge notes, a brand-first approach is essential for meaningful resonance and aspiration. This strategy should be deeply embedded in marketing and communication, reflecting the brand's story and values consistently. In today's dynamic landscape, the challenge for luxury brands is to stay true to their essence while creating new desirability and relevance. Read the full story -> https://lnkd.in/gkpbhTJC

I spoke to Contagious about How luxury brands are driving growth and cultural relevance amid new economic challenges. The importance of brand building within the luxury sector stands … read more below!

The luxury industry is at a crossroad. Old ways won't open new doors.... Despite the impressive 9-10% growth over the previous year, the upcoming years will be challenging for those brands who want to stay on top of their game! Happy to share my key findings from the latest report of Altagamma and Bain & Company! about the state of luxury in 2023 and onwards. #futureofluxury #marketing #luxurybranding #luxuryindustry #bainandcompany #altagamma #marketinginsights

The Luxury Report 2024. Dropping 30.11.23 – subscribe to our monthly circular to secure your copy, link in comments. #MatterOfForm #TheLuxuryReport2024 #LuxuryReport #LuxuryTrends #TrendReport #2024Trends #Luxury #Business #Tech #Brands #LuxuryConsumers #Subscribe