Visual Capitalist’s Post

My takeaway? TikTok is betting big on LA 💰😎🌴, and you should too.. And yes, I know what you're thinking- what about the homelessness, crime, high-taxes, etc? All real issues that suck, but not relevant here. LA is and has been the entertainment capital of the world, while San Fransisco has been the software capital of the world. BUT for the past 15 years, tech has been moving south to LA as content has grown to be more important. The result? A bunch of amazing and innovative tech companies in the creator economy and DTC space. So- with ecommerce and entertainment blurring, I believe LA is well positioned to be the social commerce capital of the world. TikTok launching their studio in LA focused on live streaming and e-commerce as their flagship is just another signal pointing to this trend! https://lnkd.in/gGb-j7k4 #creatorcommerce #ecommerce #influencermarketing

YouTube is shaping a user-friendly future for its connected TV app! In a bid to enhance the viewing experience, YouTube is testing a novel approach to ads. Instead of frequent interruptions, it's experimenting with longer but less frequent ad breaks within videos for non-Premium subscribers. The aim? To minimize disruptions while you enjoy your content. While there's no fixed duration for these new ad breaks, YouTube is determined to strike the right balance between ad delivery and viewer satisfaction. Additionally, a more straightforward ad countdown timer is in the works, giving you clear information on when you can skip an ad or when it will conclude. While we all welcome fewer disruptions during our YouTube sessions, these changes are currently in the experimental phase and will be rolled out to a limited group of users. According to Nicky Rettke, head of YouTube's ad products team, user feedback will guide the final decision on these enhancements. If they prove to be a hit, expect an improved ad experience for everyone. #YouTube #YouTubeAds #UserExperience #Innovation #YouTubeTV

Unlock the Secrets of Roku App Builder: Create and Launch Your Channel Today Creating a Roku channel might sound challenging, but it's easier than you think. This blog walks you through the steps to build and launch your own Roku channel, from planning your content to promoting your channel. With a Roku developer account and some basic coding knowledge, you can reach a wide audience and share your passion on TV. Regularly update your content, engage with your audience, and use analytics to track performance. Follow these tips, and you'll be streaming your own content in no time! https://lnkd.in/ghCCJR77 #TechInnovation #ContentCreators #BetaTesting #marketing

Unlock the Secrets of Roku App Builder: Create and Launch Your Channel Today Creating a Roku channel might sound challenging, but it's easier than you think. This blog walks you through the steps to build and launch your own Roku channel, from planning your content to promoting your channel. With a Roku developer account and some basic coding knowledge, you can reach a wide audience and share your passion on TV. Regularly update your content, engage with your audience, and use analytics to track performance. Follow these tips, and you'll be streaming your own content in no time! https://lnkd.in/ghCCJR77 #TechInnovation #ContentCreators #BetaTesting #marketing

Being on the front lines of innovation with TikTok content creators and TikTok Shop has been an incredible learning experience. Check out this latest article from Bloomberg featuring Alyssa Weiss at Educational Insights, the Kanoodle Queen, and our partners at Ghost Agency #tiktokmarketing #tiktokshop #tiktokads

Amazon.com's Twitch has launched its own short-form video platform, called Discovery Feed, in response to regulatory challenges faced by TikTok in the US. Unlike TikTok, Twitch creators don't upload their own short-form content; instead, users curate clips from livestreams. Discovery Feed, accessible through Twitch's mobile app, offers personalized content based on viewers' preferences. While it's not yet a major rival to TikTok, Twitch's move underscores the platform's evolution and adaptation in the competitive social media landscape. #Amazon #TikTok #Twitch #Streaming #SocialMedia #Growth #Business I Bloomberg News I The Business Times

🚀 Wait is over, …it is the real thing now! My fellow passionate creators, curious-minded friends, original content makers, visionary artists… you can now download the Million app from your favorite store and kick off this amazing venture with us.👇 🤔 Have you ever been facing challenges with content monetization on YouTube or other platforms? We've got you covered. Million transforms how you engage with your audience and directly monetize your content. Embrace direct revenue streams, cultivate a community that treasures your talent, and revel in the liberty to innovate. 👊 Million makes content monetization easy! So dive into Million now and start being valued for your content. And yes, …Like, comment, spread, re-publish and stuff! 📱 iOS https://lnkd.in/eyjVGBcv 📱 Android https://lnkd.in/egRXYsZh Stay tuned for more features to come. #JoinAMillion #ContentMonetization #YourTalentYourRevenue #OneTapSelling #FansEngagement

Is there a potential paradigm shift happening at TikTok? To help bridge the gap in creator monetization, the app is guiding creators to focus their efforts on videos that are at least a minute long. While this change would benefit creators, it would potentially change the strategy for brands on the app. The appetite from users seems to be there, but only time will tell if this vision takes shape. Anyone out there focused on creating longer-form content for TikTok? Read the full article from Andrew Hutchinson here ➡️ https://bit.ly/483KfOS #tiktok #socialmediamarketing #socialmedia #contentstrategy

A month ago I had the honour to talk about the ad monetization to the studios supported by WePlay Ventures. We covered a lot of aspects of how to get started monetizing an app with ads, but in my opinion, the most important thing is to be aware of the most common mistakes and to avoid them from the very beginning. #AppMonetization #MobileAds #YandexAds #AdRevenue #UserExperience #DigitalMarketing #AppDevelopment #MonetizationStrategies #AdNetworks #WePlayVentures