Virgo Health’s Post

Last night we won Excellence in multichannel communications at the Communique Awards for our Specsavers, The misheard version campaign! Huge congrats to our teams and client🙌⭐

Natasha Weeks, Executive Director on our Consumer health team, reflects on the power of humour at this year's Cannes Lions International Festival of Creativity and how it can be used in consumer healthcare campaigns to drive engagement and behaviour change 👏

At the HEALTHCARE COMMUNICATIONS ASSOCIATION’s annual conference today we heard stark data and joined passionate conversation about health inequity. Here's a few eye-opening points we heard from Tammy Boyce and Stephen Walcott: ♦ Social determinants account for up to 80% of health outcomes ♦ To eat healthily using the government’s Eat Well approach would take half your income if on a minimum wage salary ♦ Being a long-term renter can have an impact on biological age ♦ Women’s life expectancy in deprived areas is in decline ♦ Institutional racism and bias means Black and Asian women’s pain is not taken as seriously ♦ Men and women in the most deprived areas have a ‘healthy life’ expectancy of 52 vs 70 in the richest areas We discussed how we as communicators can play our part in developing programmes that take consideration of what we heard and the barriers faced. Delighted to sponsor this event. Thank you to all speakers, panels and to the HCA for inviting Virgo’s Sarah Gordon and Natasha Weeks to talk. Mike Dixon Joanna Blanc Nicola Bamford Darcy Bowman Elizabeth Hampson Emma Kenny Molly Stephenson Nina V.

📰 EXCITING NEWS 📰 The Misheard Version won a 🏆 SECOND GRAND PRIX 🏆 at the #CannesLions2024. Plus another Silver Lion! We are so proud to work with Golin London and Specsavers on such an outstanding campaign, one that has tangibly changed the conversation around hearing loss and directly increased hearing tests. Enormous congratulations to everyone across teams involved. 🎉 🎉 🎉 In total: 🌟 x2 Grand Prix - Audio and PR 🥇 x1 Gold - PR 🥈 x3 Silver - Audio, PR and healthcare

We won Grand Prix at the Cannes Lions International Festival of Creativity for Specsavers The Misheard Version. 🎉 🎉🎉 Plus a Gold and two Silvers across healthcare and audio. Truly an incredible moment for our #client Specsavers and our London teams that came together across Golin London and Virgo Health to deliver this incredible piece of work. We couldn't be prouder.

Happy #MedCommsDay2024!   To celebrate this year we spoke to Nicole, our Senior Medical Writer on her journey into the world of Medical Communications and what a typical day might look like for her here at Virgo Health.   Read here to find out more - https://lnkd.in/e6WPB3fV

We shortlisted at the Communique Awards 🎉 With recognition across a range of categories celebrating medical education to creativity and internal communications.   Huge congrats to all our teams and clients, looking forward to awards night 🙌

Last night we hosted Marianna Spring, BBC Disinformation and Social Media Correspondent and author of Among The Trolls. She shared extraordinary insight into her experiences investigating disinformation and what drives people to believe in conspiracies. Covering everything from the behaviours that lead to the spread of disinformation to the power of social media companies and their algorithms, that can popularise disinformation shared by a highly-engaged few. Fascinating to hear about the social media personas she has built for the election too, and the limited content each feed receives and how that plays into biases. Huge thank you to Marianna, who also had to be on Radio 4 this morning at 6:45am! If you are interested to learn more, link to buy her new book in the comments.

Big thanks to SpotMe for naming Virgo Health in their Top Medical Communications Agencies for Events. And big congrats to our Medical Communications team for the recognition! 👏 https://lnkd.in/gcwiKBQG