Viña Concha y Toro’s Post

Good not only to taste but also good to know..

Another great interview with John McDonnell, who continues to drive Tito's Handmade Vodka globally beyond expectations. While having worked together much earlier in my career I continue to gain so much perspective on keys to building great brands within the BWS category. My quick takeaways from his sitdown with Peter Marshall: Story Find the time to tell your story to prospective buyers and consumers. All brands have a unique story to tell - don't feel as though the brands you own or work with are any different. Social Responsibility Always a huge part of the Tito's Handmade Vodka identity - it's more important than ever in today's consumer market to find common ground with your consumers in endaevours that you and your teams truly beleive in. Sustainability Being present and knowledgeable about the impact your products have on the environment should be considered as paramount for brands moving forward. Even the smallest changes can make a big difference. Digital The BWS industry as a whole needs to adopt digital capabilities with greater speed. In a market where availability is key, new forms of digital access will allow consumers a better understanding (and ability to purchase) of/for your brands.

Diversified Hospitality is not yet offering hospitality soap with powdered diamonds and gold...yet.

Charting the Course: Luxury Rum Business in Europe and China As the global appetite for premium spirits continues to soar, the luxury rum business has emerged as a beacon of refinement and indulgence in key markets across Europe and China. Europe stands as a bastion of sophistication and tradition in the world of luxury rum boasting a market size of over €1.5 billion. From the historic distilleries of the Caribbean to the storied rum-producing regions of Spain and France, European consumers have long embraced the rich heritage and artisanal craftsmanship synonymous with premium rums. With a discerning palate and a penchant for authenticity, European enthusiasts gravitate towards aged expressions and limited editions, seeking out rare treasures that evoke a sense of nostalgia and refinement. China represents a burgeoning market for luxury rum, fueled by a rapidly expanding economy and a burgeoning consumer base of affluent millennials. While traditionally associated with baijiu and whiskey, rum is carving out a niche among Chinese connoisseurs drawn to its exotic flavors and cultural cachet. Distilleries are investing in targeted marketing campaigns and experiential events to educate consumers about the nuances of luxury rum and position it as a symbol of status and sophistication. With an estimated annual growth rate of 15%, the Chinese rum market presents lucrative opportunities for distilleries to capitalize on. In navigating the luxury rum business, distilleries must embrace a strategic approach that takes into account the unique preferences and cultural nuances of each market. From leveraging historic ties to exploring innovative marketing strategies, there are ample opportunities for growth and expansion in these regions. As the demand for premium spirits continues to rise, the luxury rum business presents a wealth of opportunities for distilleries willing to navigate the complexities of these diverse markets. By embracing tradition, innovation, and cultural sensitivity, luxury rum brands can captivate the hearts and palates of consumers in these regions, forging lasting connections and building a legacy of excellence. Cheers to the future of luxury rum! . . . #Luxury #Rum #Spirits Ron Matusalem Lara Pac Carolina Angel Jesus Nieto Montero Rafa Menendez Nauzet Ortega Rodríguez Dimitris Moutafis Terese Bisgaard Burak ASLAN DipWSET

Chateaubriand

Well done

The approach the brand does with the costumer in terms of teaching them the experience of it and the great value it has, its just so personal and important in the costumer journey.

"Have you enjoyed our series of posts about luxury food pairings? Would you like to learn more about luxury food, wine, and business? Then, our exclusive Winelux newsletter is for you. Get the latest trends, discover unique luxury brands, and connect with other wine and luxury enthusiasts. Subscribe now. #Winelux #ExclusiveNewsletter 📬" Link in the first comment.

Our regional post this month is focused on Piedmont in Italy. The Piedmont region is known for its unique blend of natural beauty, cultural heritage, and gastronomic delights. Here are some of the highlights that make Piedmont a special destination: Breathtaking landscapes: Piedmont is home to stunning landscapes, including the majestic Alps in the north and the rolling hills of the Langhe and Monferrato regions in the south. The area offers picturesque views, making it a haven for nature lovers, hikers, and outdoor enthusiasts. Wine and gastronomy: The region is one of Italy's premier wine regions, famous for producing top-quality wines such as Barolo, Barbaresco, and Barbera. The region also boasts outstanding culinary traditions, including truffles, cheeses, and rich dishes like agnolotti (a type of folded small flat pasta pieces filled with meat, vegetables or cheese) and bagna cauda (a hot dish made from garlic and anchovies, served similar to fondue). Turin: As the capital city of the region, Turin (Torino) is a cultural and historical hub with a wealth of museums, elegant squares, and beautiful architecture. It's also known for its vibrant café culture and delicious chocolate treats. Historical and cultural heritage: Piedmont has a rich history, and you can find many historical landmarks, castles, and charming villages that showcase the region's past. Festivals and events: Throughout the year, Piedmont hosts various festivals celebrating its food, wine, culture, and traditions. Football: Turin is home to one of the most famous Italian football teams, Juventus, together with Torino who are their local rivals. If you're thinking of moving to Italy, which particular region would you choose and why? And if you are planning and dreaming about buying property in Italy this year, get in contact with Daniel Shillito for a chat.   #italyProperty #MovingToItaly #buyingInItaly #Italy #property #retireToItaly #propertyinvestments