Viña Concha y Toro’s Post

Charting the Course: Luxury Rum Business in Europe and China As the global appetite for premium spirits continues to soar, the luxury rum business has emerged as a beacon of refinement and indulgence in key markets across Europe and China. Europe stands as a bastion of sophistication and tradition in the world of luxury rum boasting a market size of over €1.5 billion. From the historic distilleries of the Caribbean to the storied rum-producing regions of Spain and France, European consumers have long embraced the rich heritage and artisanal craftsmanship synonymous with premium rums. With a discerning palate and a penchant for authenticity, European enthusiasts gravitate towards aged expressions and limited editions, seeking out rare treasures that evoke a sense of nostalgia and refinement. China represents a burgeoning market for luxury rum, fueled by a rapidly expanding economy and a burgeoning consumer base of affluent millennials. While traditionally associated with baijiu and whiskey, rum is carving out a niche among Chinese connoisseurs drawn to its exotic flavors and cultural cachet. Distilleries are investing in targeted marketing campaigns and experiential events to educate consumers about the nuances of luxury rum and position it as a symbol of status and sophistication. With an estimated annual growth rate of 15%, the Chinese rum market presents lucrative opportunities for distilleries to capitalize on. In navigating the luxury rum business, distilleries must embrace a strategic approach that takes into account the unique preferences and cultural nuances of each market. From leveraging historic ties to exploring innovative marketing strategies, there are ample opportunities for growth and expansion in these regions. As the demand for premium spirits continues to rise, the luxury rum business presents a wealth of opportunities for distilleries willing to navigate the complexities of these diverse markets. By embracing tradition, innovation, and cultural sensitivity, luxury rum brands can captivate the hearts and palates of consumers in these regions, forging lasting connections and building a legacy of excellence. Cheers to the future of luxury rum! . . . #Luxury #Rum #Spirits Ron Matusalem Lara Pac Carolina Angel Jesus Nieto Montero Rafa Menendez Nauzet Ortega Rodríguez Dimitris Moutafis Terese Bisgaard Burak ASLAN DipWSET

Savoring Profits: The Vineyard's New Frontier 🍷📈 As traditional investment landscapes shift, discerning investors are now exploring the world of wine funds for lucrative returns and a taste of luxury. Uncork the details in our latest Luxury Outlook Report 2023. https://lnkd.in/gA7qHApE

Good not only to taste but also good to know..

Hanging a high price tag on a wine is not enough to propel it into the realm of luxury, no matter how you define that word. It means different things to different people, but one key requirement is the highest level of quality. What also adds prestige is a wine’s scarcity, its sense of place, and its links to heritage, tradition and a real family. In other words, luxury goes — or should go — beyond marketing hype. A long-term perspective and aesthetics matter. The bottle, label and story behind a wine need to underscore an aura of style, opulence and exclusivity to stir emotions. But today, in the face of climate change, there’s something more. As Nicole Rolet, owner of Provence winery Chene Bleu, once said: “Sustainability is the ultimate luxury for the person who has everything.” Dozens of estates are leaders in this exalted wine sphere, as are a handful of companies. At the link, Elin McCoy rounds up eight that communicate luxury brilliantly — and in different ways. https://lnkd.in/ekzJdMqF

Moët & Chandon, synonymous with luxury and celebration, has a storied history that spans nearly three centuries. Founded in the 18th century, this iconic champagne house has grown from a modest vineyard in the Champagne region of France to a globally recognized symbol of elegance and refinement. This article explores the origins, milestones, and legacy of Moët & Chandon.

"Experience unparalleled luxury with Virgin Voyages. Enjoy world-class wines, up to $600 worth, as you navigate through stunning destinations. Learn more about this exclusive offer by visiting the link in our bio. #VirginVoyages #BusinessTravel #LuxuryCruising #WineConnoisseurs"

How and which kind of tuna is more luxury than salmon?

Another great interview with John McDonnell, who continues to drive Tito's Handmade Vodka globally beyond expectations. While having worked together much earlier in my career I continue to gain so much perspective on keys to building great brands within the BWS category. My quick takeaways from his sitdown with Peter Marshall: Story Find the time to tell your story to prospective buyers and consumers. All brands have a unique story to tell - don't feel as though the brands you own or work with are any different. Social Responsibility Always a huge part of the Tito's Handmade Vodka identity - it's more important than ever in today's consumer market to find common ground with your consumers in endaevours that you and your teams truly beleive in. Sustainability Being present and knowledgeable about the impact your products have on the environment should be considered as paramount for brands moving forward. Even the smallest changes can make a big difference. Digital The BWS industry as a whole needs to adopt digital capabilities with greater speed. In a market where availability is key, new forms of digital access will allow consumers a better understanding (and ability to purchase) of/for your brands.