We love to see it 👀 Thank you BizBash, we’re amped to be featured alongside the advertising industry's biggest names at Cannes Lions International Festival of Creativity.
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Chief Strategy Officer at VML / AdAge Media Person of the Year / Cannes Juror / Clios Jury President / Effies Grand Juror
Recently I spoke with Ad Age about all the news, drama, and big takeaways from Cannes Lions International Festival of Creativity. We all know the weeks after the Festival are the beginning of our New Year. Everyone’s fired up, talking about inspiration, determined to have brave conversations, motivated by being pissed off at not winning a Lion, pouring through copious trend wrap-ups, promising to do work that makes a difference. Then we bring on the ‘big idea’ meetings, the how we win action plans, the hack sessions, the unpack the work workshops. Now, I'm not mad about this. This is a very good thing. We all need this kick in the arse to power us forward BUT... I would stress one big thing as we take our New Year's vigor to the table. Let's save the business before trying to save the world. This year, we saw a healthy body of work awarded Lions that used the power of creativity to transform businesses - AND people's lives, communities, and maybe even the planet. Work where the purpose was real, demonstrated at scale, and delivered tangible outcomes for both business and cause. We finally, hopefully, have gotten over being completely drunk on ‘purpose', and awarding advertisers with Lions simply for paying lip service to causes and social well-being. Let's go make more of this work, please! Happy New Year.
Cannes Lions 2024 takeaways and insights from ad executives
adage.com
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Founder, CEO and CMO -- Purpose Worldwide —Top 100 Women in PR (PR News), 23 yr advisor to the most purpose-driven brands, orgs and public leaders, including Club CMO and BRIDGE.
Despite the rising costs at Cannes, experienced marketers like XR Extreme Reach CMO Meredith Brace and their teams plan strategically to maximize time with brand, agency, media and entertainment clients and other creative economy leaders! Read more in Ad Age and visit with XR across a variety of Cannes' best activations. #Cannes24 #CreativityWins #CreativeEconomy #CreativeAI
Cannes 2024 costs—pitch deck reveals how much brands pay to advertise at festival
adage.com
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🚨 🚨 🚨 SELFISH TIP OF THE DAY 🚨 🚨 🚨 The first time I submitted a brief to the student competition of the The One Club for Creativity (called The Young Ones) I did so because I wanted to support the new generation of creatives. I want to give back. Not anymore. Fuck that. Now I do it because I am selfish. The Young Ones output has been consistently amazing. And of course it is nice to give back to our industry, but the reason why I kept coming back to sponsoring this creative competition is not that. The reason I continue to sponsor every year is because I get kick ass ideas for $20,000. That is a total bargain! I would probably pay way more (don't tell them that), but I am a selfish bastard and will continue to take advantage of this opportunity! 😂 By the way, I was there at the award ceremony in NY this year. And I was blown away by the winners of all brands. If I were Duolingo I would definitely bring in some of the students and try to make some of the winning ideas happen. Same for Fanta (The Coca-Cola Company). Same for Diablo (Blizzard Entertainment). Same for Dove (Unilever). Same for Kraft Heinz (they had 2 briefs!). And, of course, same for NotCo. Same for all of them. Even the shortlist of the awards was full of great stuff. Did I say it was just $20k? Just twenty-thousand-dollars. Take my money! I have been selfish enough to run briefs for Burger King (more than once), Popeyes Louisiana Kitchen, Call of Duty, Diablo, and now NotCo. Giving back? Well... That was not my main motivation. In fact, we did partner with some of the young creatives to make their ideas a profitable reality to our brands. This year the One Club will be looking for 10 brands to be part of the competition. The brands that sponsored in 2024 will have right of first refusal. But if you are interested on exploring this, just drop Molly, Jenna or myself an email: [email protected] [email protected] [email protected] Check some of the winners from 2024 here and you will see what I mean: https://lnkd.in/egh9pkT3 #Advertising #Creativity #Marketing
Young Ones Student Awards - Archive of Winners | The One ClubYoung Ones | Awards Archive | 2024
oneclub.org
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A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing
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It's almost time for Cannes Lions Festival of Creativity. For most attendees, the event is about toasting the efforts of creative departments, and getting a few deals underway (with some employing an approach of rosé-powered persuasion). I love Cannes because it's a bellwether for the ad industry - and for business more broadly. This week I wrote a column for The Drum about that very thing. You'll find the link - as always - in the comments. #cannes #advertising #creativity #ape
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While I agree with everything in this article, I would argue that little of it is new, but rather a pendulum swing. For instance: RULE 1: make 'product stories' rather than 'people stories'. Prior to the trend of telling people stories, the industry told amazing product stories - it was one of the things that made great creativity stand out because it wasn't easy. RULE 2: Favor product/brand differentiation over emotional connection. In my college ad classes, the thing drilled into our head over all else was to find the USP (Unique Selling Proposition). It was the golden rule of advertising. Throughout my career, one of the most common critiques was "the competition could say that." Rule 3 is indeed a new thing, given the advertising media ecosystem. Rule 4 (repeatability trumps scalability) is also mostly new, for the same reasons as Rule 3, but aspects of it are as old as advertising. There have alway been brands that favor repeatability over scalability whether it be for budgetary (or niche) reasons, or because they value more intimate connections with their audience. #advertising #marketing #creativity #advertisinghistory #cannes
Welcome to the brand new rules of advertising
fastcompany.com
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The future belongs to those who invent it! CEO/ COO/ Non-Executive Director/ Finance/ Asset Management/ Corporate Governance/ M&A/ Audit Co/ Remuneration Co
The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity. Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign. These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here: https://lnkd.in/d2EKiCag #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue
See the Grand Prix Winners of the 2024 Cannes Lions
adweek.com
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National Creative Director & Sr. VP at FCB Kinnect | Jury : Cannes Lions '24 | Metals - Cannes Lions | One Show | D&AD
For all the young advertising folks: "I know there are a lot of young agencies this year, a lot of independent agencies from across the world, there's a third wave of young advertising agencies around the world. So my message to the ones from India and globally is to keep shining here, keep competing, keep shining. You know, this is, this is your moment, put your best foot forward, Cannes Lions can be a big springboard for you. So I wish you all the absolute best. But more importantly, I want to give a message to the people working at all these agencies. I have been a young person or young advertising creative who's been dreamy-eyed about these awards, and I've had my fair share of disappointments as well. I just want to tell you guys don't attach your self-worth to it; celebrate every little thing and remember that being at this stage itself is a big achievement. You're hanging with the best in the world. A nomination is definitely worth it. Every single medal is worth it. No nomination is not the end of the world. Celebrate your work. Being shoulder to shoulder with the best in the world is not easy and you've made it this far. Sometimes it's your year, sometimes it's not. What matters is how you show up and make yourself very proud with how you show up." Read more - https://lnkd.in/dxDfCu-S
The stage is a big achievement in itself: Remind Cannes Lions Jurors
socialsamosa.com
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“20 pieces of work out of 200 entries made the category’s shortlist. The Titanium Lions list is a coveted prize at the festival because it recognizes provocative and boundary-pushing work that progresses the industry.” -Brittaney Kiefer 🔹 #marketing #womeninmarketing #womenofmontereycounty #montereycounty #marketinginmonterey #monterey #montereybay #celebratewomen #supportwomen #womensupportingwomen #passionformarketing #ilovemarketing #marketinginspo #marketinginspiration #learnaboutmarketing #marketingtips #marketingtipsandtricks
Cannes Lions has revealed the shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. Check out the full list here 👇
Cannes Lions Reveals Titanium Shortlist
adweek.com
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You all deserve it! Keep up the great work 😁