We’re pleased to announce that the Victoria and Albert Museum family has been shortlisted for 3 awards at tonight’s Museums Heritage Awards. For ‘Best Use of Digital’ - mused is our website for creatively curious kids, inviting them to explore the V&A’s world of art, design, performance and creativity through quizzes, articles and videos - like ‘Top 10 Items to Survive a Zombie Apocalypse’ and ‘Which Taylor Swift Album’. Launched in September 2023, mused has seen steady audience growth of more than 20% month on month. Thanks to Bloomberg Philanthropies for supporting mused through their #DigitalAccelerator for Arts and Culture. Learn more - www.vam.ac.uk/mused For ‘Shop of the Year’ - The Young Victoria and Albert Museum store continues the Young V&A mission of sparking inspiration amongst its visitors. Developed with input from educators and local children, the store features a range of exciting products and toys that engage children’s motor skills and encourage self-expression through play. Sustainable product from Petit Collage features alongside independent local suppliers such as Cotton Twist, at accessible price points with over 65% of items under £15. For 'Marketing Communications Campaign of the Year' - V&A Dundee’s Tartan - a campaign for the 21st century #MandHAwards
Wow!! Great news! Totally deserved and thrilled to see how well mused is going. Loved every second of my part in the qual research that c contributed…good times!
So well deserved! Congratulations to the team on these nominations!
Brilliant!
Amazing - congratulations on being shortlisted!