Vibenomics, a Mood Media company’s Post

Back in early 2021 only a handful of grocery retailers had perfected their retail media network. Fast forward to today and Hy-Vee explains their fully baked retail media network. Their reason for building, the retail media landscape is changing at a rapid pace, and our customer needs are more diverse than ever before. Customers have come to expect a more personalized shopping experience. Curious which brands will invest and the success of their investments! #retailmedia #retailmedianetwork #hyvee #digitalcommerce #groceryshopping

Artem Lavrinovich, Chief Product Officer here at CoolerX, recently spoke with Progressive Grocer about the continued development of technology and #dataanalytics in-store saying, "this integration will continue to develop, enabling more dynamic and context-sensitive advertising that resonates more effectively with consumers." #RetailMedia is an industry that is expected to grow at a rate of 12% annually, achieving $140 billion by the year 2026, making it much more than a buzzword. Retailers should be thinking strategically about incorporating technology into the physical retail experience... if they haven't already. For more information on the future of retail media, check out the article below. #InStoreRetailMedia #RetailInnovation #CoolerFuture

In-Store RMNs will become table stakes for retailers who wish to be profitable into the future. Now is the time to start planning for the tipping point and speaking with tech partners who have installed and manage in-store RMNs at retail.

Thank you Rajiv Raghunath Vasant Jante! What a perfect summary, nothing to add 😉 Quividi, we believe #retailmedia is a sea change in #advertising and its exponential growth will drive #positive transformation in the entire #dooh #ooh industry: more #transparency, #accountability, #standardization for more #mediadollars 🙌 To get a slice of the pie, media owners should invest in #highfidelity #audiencemeasurement in order to #buildtrust with agencies & advertisers 🤝

10,000 digital screens in-store 1 question at checkout. Hy-Vee’s monumental retail media network uses TruRating to analyze marketing effectiveness and give that data back to CPGs. We’re thrilled to partner with the team there and give CPGs the ability to ask totally targeted questions at point of payment. Link in the comments to the interview with Kathryn Mazza, SVP of RedMedia at Hy-Vee #RetailMedia #ConsumerInsights #CustomerFeedback #RetailTrends

The #retailmedia competition is on, and while #technology plays a critical role in providing a competitive advantage, that will not be enough. The advantage hides behind the capacity to shift the paradigm around the current retail infrastructure; otherwise, it will be another channel that promotes excuses to buy instead of a platform that enables reasons to shop. Hence, they must disrupt a retail infrastructure created to serve a #consumer's world that no longer exists. #retailindustry #cpgindustry #mediaindustry #socialmedia #marketing #advertising #cmos #ceo #eccommerce

Elevate your #retailmedia strategy with in-store audio!

💡 Welcome to Shelf Help 💡 The new weekly series by #GroceryGirl, tackling the industry's most pressing questions related to retail ecommerce. The first DM came from a CMO at an emerging CPG brand, inquiring about when they should transition from their Mapbox store locator to one with enhanced capabilities. Check out the latest video to learn about the key indicators for making this switch 👇 P.S. If you're not already following @Gorcery_Girl on TikTok, visit the link in comments to stay up to date on retail ecomm tips, wins ( some fails), brand spotlights, Q&As, and more! #retailecommerce #shoppability #storelocator #shelfhelp

Great insights on the Pharmacy sector and the points of intersection for a true Omni channel experience.

In-store retail media is expected to grow significantly by 2028, with U.S. spending expected to triple to $1 billion. Leaders in the industry, including Paul Brenner from Vibenomics, a Mood Media company, Wovenmedia CEO Susie Opare-Abetia, and Grocery TV CEO Marlow Nickell, highlight the rise in interest due to the advantages of first-party data as well as the decline in traditional media reach. Despite current challenges like organizational silos and measurement inconsistencies, the potential for targeted advertising at the point of purchase is driving investment. As the industry evolves, standardization and technological advancements will further enhance in-store retail media's impact on sales and brand experience. #RetailMedia #InStoreAdvertising #DigitalTransformation Path to Purchase Institute