VibeIQ’s Post

Have you shopped a Target collaboration recently? It seems like they're still a 'thing!' I haven't checked one out since Lilly Pulitzer in 2016 (thank goodness we're past that phase, but also, no judgment if you have some hot pink still in your closet!!). And this headline about Target x Diane von Furstenberg caught my eye.   After sitting through 15 hours of economics this term I wrote in the margins of an HBR case study 'target collabs,' along with other prominent brands within brands such as Stella McCartney for Adidas, See by Chloe, and Marc by Marc Jacobs (note, the topic of the study was software, NOT fashion, but it's me, after all).   The gist of the HBR case was this: "The two-version strategy, though enticing in its simplicity, ignores the psychological phenomenon known as “extremeness aversion.” When buying products, consumers normally try to avoid extreme choices—they fear they’ll pay too much if they go for the most expensive version, and they worry they’ll get too little if they opt for the cheapest. They are drawn instead to a compromise choice—a version in the middle of the product line. Like Goldilocks, they don’t want “too big” or “too small”—they want the product that’s “just right." This usually means that products should be offered with three versions--and the mid-range will likely be chosen. ***see: https://lnkd.in/ddejStwP I'm always interested in the highs/lows and how/if these collaborations further consumers' propensity to purchase the 'real thing' as mentioned above if it's the only one? Or if they believe that the real thing can be produced with Target margins? Are we in a belief that the Target item(s) are really a compromise of something in the middle? Is there a similar feeling of luxury through some of the collaborations we've seen? (We aren't even touching on fast fashion here; we can save that for another time).   What do you think? 👇   https://lnkd.in/dXuFY24r

Strategic design of collections and their purchasing power Regarding the strategic design of products and their ability to align with the customer's purchasing motivations, we found an incredible expansion opportunity for our brand, due to the high level of desirability with which we impose ourselves as an irresistible alternative. But what elements should we take into account when strategically designing our collections? Under this approach, the construction of a solid customer profile is positioned as an indispensable step by providing us with privileged information that we will later use as a road map in product design. Other aspects of influence are: • The coherent integration of the concept and essence of the brand • Innovation as a differential element of the product • The immersion of neurostimulants that generate an impact on the clients' unconscious 😉 Ready to make an impact through personalization? #fashion #brands #luxury #fashionmarketing #collections

Yes but how do #WE change the narrative before another brand goes under. On the one hand customers are making it clear there is zero room for overconsumption, but on the other hand talend designers who create consciously should be recognized, rewarded and supported. As a consultant, in this game for nearly 15 years. I can identify 3 points that seem to lead to designer disaster. 1. Over-reliance on wholesale: Brands need to take a leaf out of the Kering Book, and double down on DTC, engage with customers directly and do not expect retailers to do it for you. 2. Price Positioning: recognize the temperature and adjust quickly to customer spending. But build in enough margins to hedge currency fluctuations 3. Inventory and Production: managing inventory and being wise about production will now be crucial to every brand’s ability to survive the retail Hunger Games! Best of luck brands and may it ever be in your favour! #Hungergames #retailtips #branddevelopment #brandadministration #matches #wearecoco #brandconsultancy

Call us, beep us if you want to reach us. 🤙😉 Here are four different ways you can reach the Always Advancing team to inquire about custom awards, apparel, merch, and more! So how does our typical process go when working with new clients? Step 1 👉 Discovery Meeting to discuss your vision and go over order details. Step 2 👉 Design/Approval Process. We design your products and you provide your feedback! Step 3 👉 We create a sample for approval before bulk manufacturing to ensure we get all the details right. Step 4 👉 Bulk Order Shipment on your finished design! #alwaysadvancing #newtownpa #newtownbuckscounty #buckscountypa #customawards #customapparel #smallbusiness

Think about the last time you walked into a store and were immediately drawn to a particular product. It's that feeling of excitement and curiosity that retailers strive to create. After all, the ultimate goal is not just to make a sale, but to inspire customers to dream and imagine themselves owning or gifting it to someone special, the products they see. That's what makes retail so exciting - it's more than the rules Read to learn more 👇 Excerpt: Acting as a consistent thread, this use of narrative powerfully connects the dots across physical and digital touchpoints, enveloping audiences in an experiential journey that is not only seen online but also demands to be witnessed in real life. Design is #morethanrules #designeducation #retail #concept #readingmatters #readtolearn

Eye-catching Excellence: Our custom awning for Cohen’s Fashion Optical not only frames elegance but doubles as a visual landmark. Because, let’s face it, in the optical business, seeing is believing—especially when the awning is in the first frame of your vision ! #innovation #digitalmarketing #creativity #markets #marketing #socialnetworking #branding 

Disruptivity: An opportunity for fashion brands In an industry as combined with irreverence and innovation as fashion, it is essential to establish an identity and brand presence that is capable of breaking the mold, causing impact through disruptivity. But what is a disruptive brand and what elements should we take into account during its creation? A disruptive brand is one that dares to bet on innovation, moving in the opposite direction to trends, also adopting a completely irreverent style and approach. During its creation process it is necessary: • Conduct a market study, evaluating the style and impact of existing brands • Defining exactly the impact that is sought to be exerted on the industry • Design an innovative concept • Create a transgressive and emotional communication message • Establish an irreverent and iconic visual style • Create inspiring and irresistible collections • Design an unforgettable and immersive shopping experience 🤔 Do you agree with these elements? What do you think about disruptive brands? #Luxury #brands #brand #fashion #fashionmarketing #