Verve The Live Agency’s Post

Did you know that Coke Studio, a brand of Coca-Cola, produces and recreates music? Some people believe that marketing is solely about selling a product, but Coca-Cola's investment in Coke Studio challenges this notion. Even though Coke Studio does not overtly sell Coca-Cola beverages, the brand recognizes the value of creating meaningful experiences that resonate with its audience. This is a prime example of how marketing can transcend traditional boundaries and create a lasting impact. #CokeStudio #CocaCola #MarketingBeyondSelling #digitalmarketing

"Decoding the Power of Music in Coca-Cola’s Marketing Campaign! How many of you are aware that music enhances brand identity? Coca-Cola not only sells Coke cans (and we all adore our ice-cold Coca-Cola!) but also includes QR codes on the cans, providing customers with exclusive access. - Customers appreciate the added enchantment of experiencing Coke Studio before anyone else. By scanning QR codes, customers gain exclusive access to Coke Studio's upcoming releases days before they are available for streaming on YouTube. - Furthermore, they enjoy access to behind-the-scenes content and unseen footage of the artists. People tend to gravitate towards brands that embody the celebration of music, flavors, and culture! Coca-Cola strategically employs Coke Studio collaborations to engage the audience while fostering musical associations with the brand." #marketingstrategy #marketing #branding

For independent music creatives, leveraging licensing opportunities is crucial for sustaining their careers. By licensing their music to businesses, TV shows, and films, they not only generate revenue but also gain exposure to wider audiences. This exposure can lead to increased recognition, further opportunities, and ultimately, greater success in the industry. #IndieMusic #MusicLicensing #IndependentArtists #MusicBusiness #TVShows #FilmMusic #CreativeOpportunities #MusicExposure #MusicForBusinesses #MusicIndustry

Brands That Feel Weird in 2023, Hoping for Better in 2024. In 2023, we witnessed some puzzling rebrands. Let's remain hopeful for more positive changes in 2024. Twitter: Forget the blue bird – now we're sending 'tweet' from an 'X.' What's the secret? Deezer: Remember when Deezer looks like visualizers because it's streaming music? HBO MAX: Is it HBO, or did we accidentally stumble into a new streaming platform? Patreon: A black blob does give an empty feeling. Hoping this year brings great changes and refreshing new logos. #Marketing #BrandManagement #MarketingStrategy

🌈 Beyond Easter: Unlock Year-Round Engagement with Epic Activation! 🚀 Missed your Easter campaign? No worries! The calendar is bursting with events to spark your audience's interest. From the vibrant summer music festivals to the chic of London Fashion Week, seize every moment. Key Insights: Broad Thinking: Link into festivals, sports, and cultural events for brand visibility. Smart Navigation: Cleverly celebrate big events like the Euros, focusing on their essence to avoid legal issues. Continuous Engagement: Keep the momentum going. The year's full of opportunities to highlight your brand. Let Epic Activation be your guide in navigating the dynamic world of year-round marketing. #EpicActivation #EventMarketing #BrandEngagement #MarketingTips

Another step into the music industry: completed the AWAL Academy Certification. Artist development - Audience growth - Optimization on streaming platforms - Campaign strategy Already having a few strings to my bow since 2019, nothing is lost in constantly updating your knowledge in an industry that evolves every day. #musicindustry #music #streamingplatforms #optimization

On the heels of the Super Bowl in the US, Live Nation’s Global President of Media & Sponsorships Russell Wallach shares insights on why live music is a global unifying force for brands.    A few points for brands to consider:   -While there’s a global discourse about the definition of the term football, music is a universal language.  -At live music events, everybody wins by walking away with a lasting memory. No one goes home disappointed that their team lost. -As people worldwide continue to prioritize experiences above all else, the momentum of live music is only growing.  -The experience fuels loyalty — 93% of fans agree that brands offering live music perks share their values -79% of live music goers agreeing a brand's support for live music enhances its relevance -84% of fans being more inclined to purchase from brands sponsoring concerts and festivals -Live music is truly a year-round opportunity for brands

“At live music events, everybody wins by walking away with a lasting memory, and no one goes home disappointed that their team lost. In fact, according to surveys, 76% of U.S. fans say a concert was one of the most memorable moments of their lives. And the experience fuels loyalty—93% agree that brands offering live music perks share their values.” I believe this to be true. I have recently been working with an organization called Women Who Rock™ to conduct a brand valuation. The power of associating live music to a sponsor brand can raise brand value exponentially. In some cases a factor of 9x to revenue generated or money invested. Who doesn’t want a 9x ROMI? This is especially true when the missions align across the event and the partners. In the case of #womenwhorock who uses live music events to increase visibility of women musicians and to raise awareness and money for women’s health research initiatives at Magee-Womens Research Institute & Foundation . It’s an incredible mission alignment, serving a great cause. It’s a win win. Do good to feel good. #purposedrivenbusiness #musicbusiness #valuecreation

"Excited to give everyone a peak at Resonant's groundbreaking initiative aimed at revolutionizing the live performance entertainment industry! 🎶 Introducing Resonant! A platform designed to simplify and streamline business operations for professionals in the performance entertainment sector. From Artists and Managers to Venues and Audience Members, our network connects everyone, fostering collaboration and efficiency like never before. Join us in shaping the future of music business! #MusicIndustry #Innovation #Networking"