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🇩🇰 🇸🇪 Why do Danish and Swedish consumers boycott brands? Our latest YouGov report explores the brands and industries affected by these boycotts. 👉 Download our analysis now: https://okt.to/IQjV6O #consumerdata #consumerinsights #YouGov

Brewer Anheuser-Busch InBev (NYSE:BUD) has penned a new partnership with the Ultimate Fighting Championship (UFC) as it looks to rebuild its Bud Light beer brand. Bud Light, which has faced a slump in sales on the back of a right-wing boycott in the US since spring, will become the official beer of the sport from January once again. Anheuser-Busch’s Bud Light had been marketed at UFC events between 2008 and 2017, when it was replaced by Constellation Brands (NYSE:STZ)-brewed Modelo. The new partnership will see Bud Light hold the spot over a six-year period and is worth “well into the nine figures”, according to a source cited by CNBC. Modelo had replaced Bud Light as America’s bestselling beer earlier this yea, following the boycott, which was sparked by a marketing partnership between Anheuser-Busch and transgender influencer Dylan Mulvaney. More at #Proactive #ProactiveInvestors #ABInBev #Anheuser-Busch http://ow.ly/oa3q104YYhG

🎤 Why just show when you can tell? 🍻 That's the philosophy behind our "Taste-amonials" social media campaign for Carling Black Label that we collaborated with Ogilvy South Africa on. It's not just about marketing; it's proof in the Taste, a nod to authenticity in a world saturated with claims. What does it mean for brand authority? 💪 It's trust, bottled: Real reactions build a foundation of trust that scripted ads simply can't match. The cheers of approval: Each "Taste-amonial" is a spontaneous reaction to the taste of the beer, echoing louder than any billboard. Want to bring this level of authenticity to your brand? Let LittleBig craft your story; where each frame captures a genuine moment; where every campaign raises the bar for brand sincerity. https://lnkd.in/dNMp5UbU #RealTasteRealReaction #CarlingBlackLabel #TasteAmonials #influencermarketing #BrandAuthenticity #SocialProof #LittleBig #production #OgilvySA #MarketingInnovation #BrandTrust #SipAndSee #CraftingAuthenticity

Are you with or ageist #boycott? And start purchase the local products! Embracing Local: The Impact of Boycotting International Brands on Local Economies In recent times, there has been a growing movement to #boycott international brands and prioritize the purchase of local products. This #trends , often driven by a desire to support local businesses, foster economic independence, and promote cultural identity, has significant implications for local economies. 👉👉Economic Impacts of Boycotting International Brands 1-Job Creation and Economic Growth: By shifting consumer spending towards local products, a boycott can stimulate local production, leading to job creation and economic growth. 2-Retaining Capital and Reducing Capital Outflow: When consumers buy local products, their money circulates within the local economy rather than flowing to international corporations. 3-Enhancing Entrepreneurial Spirit and Innovation: A boycott can create an environment that encourages entrepreneurship and innovation. With reduced competition from international brands, local businesses have the space to develop #new #products, #services , and #business #models , fostering a culture of innovation and resilience. 4-Promoting Sustainable Practices: Local businesses often have a closer connection to their communities and the environment. Supporting local producers can encourage sustainable practices, such as environmentally friendly production methods and ethical sourcing of materials. 🙄Addressing Potential Challenges: 1-Quality Assurance and Consumer Confidence: To fully embrace local products, consumers need to be confident in their quality and safety. Local producers must prioritize quality control and adhere to strict standards to gain consumer trust. 2-Price Competitiveness and Affordability: Local products may sometimes face price disadvantages compared to international brands. 3-Variety and Availability: Ensuring a diverse range of products to meet consumer needs can be a challenge for local producers. 4-Marketing and Promotion: Local businesses often lack the marketing resources and reach of international brands. #egypt #boycott #localbusiness #economics #marketresearchreport #fmcg #marketingresearch #innovation #quality

Yesterday we explored the top triggers for consumer boycotts across markets, and how the overall risk of brand boycotts compares internationally. But what actions can brands already snubbed by consumers take to recover from a boycott? In this piece, we dive into YouGov’s latest international findings on what’s most likely to encourage consumers across international markets to stop boycotting a brand. #consumerinsights #boycot #brand #marketing

Who is on your brand blacklist? 🤔 And why? YouGov did some research on this in February and found “that over 7 in 10 consumers across 17 international markets say they would boycott a brand – should the company or its leaders act in ways they object to.” I’m intrigued by this because I’ve had a brand blacklist for years. It aligns my personal values with the behaviour of the brands and organisations I buy from, or use. I thought it was just me 😊 As a teen, it started with animal testing, then into how brands treat people, nature and communities. Often, you can find alternative brands. Sometimes it’s a matter of holding your nose. This research shows that I’m not alone! In Britain: ➡️82% of people say they will boycott brands ➡️9% say they’ll never do this and ➡️9% don’t know The main reasons given by Brits for boycotting brands are: 1️⃣ Products pose health risk (over 50%) 2️⃣ Engages in unethical practices (over 50%) 3️⃣ Does business with countries I disapprove 4️⃣ Suddenly raises prices 5️⃣ Is environmentally polluting The USA has the same order – except for number 4. Their number 4 is “Acts against social causes I support” You can see the results here https://lnkd.in/eqFu8TFg So, this research shows that brand values, a moral compass and north star DO play a role in brand choice. Have you got a blacklist of brands to boycott? #brandvalues #brandboycotts #research

Have you heard the whispers of a MASSIVE opportunity calling your name? Amidst a landscape dominated by multinational brands, a golden bridge has emerged for the swift and the bold. And who's there at the forefront, ready to leap? Well, sadly, it's not AGC Alokozay... yet! In the cozy corners of our homes, #Coke wasn't just a beverage; it was a ritual. But then, in a surprising twist during a time of boycotts, we stumbled upon you. Your flavor, so familiar yet refreshingly unique, left even the pickiest among us (AKA my husband) in awe. But here's the heartbreaker – you've become the one that got away, out of stock for over a month. This situation is more than just a case of a missing product. It represents a once-in-a-lifetime opportunity to claim regional market dominance. In today’s environment, where consumers are more open than ever to embracing new, local choices, being out of reach doesn't just mean missing out—it signifies forfeiting a chance to lead the local narrative and come out on top. Never has there been a more critical time to be present at the right moment. And you, my dear #Alokozay, disappearing just when the stage was perfectly set for you to become the local hero against the international giants... At The Inhouse Agency we take pride in our collaboration with local brands and scale-ups, giving the underdogs the chance to punch above their weight. So, remember, when in doubt, going local is always an option- Wink wink 😉 PS: It was the diet version that was OOS until a couple of days ago. #MarketingGoldmine #BrandOpportunity #InhouseMagic #DontMissTheBoat #TheInhouseAgency #MarketingOpportunity #Coke #QSR #Boycott

A-B US Shipments -10.1%, Depletions -13.7% in Q1, Final Quarter Before Boycott Comps Anheuser-Busch InBev’s (A-B) U.S. businesses recorded double-digit shipments and depletions declines in Q1, the final quarter before the company begins to lap initial accelerated declines from the conservative-led boycott of Bud Light that began in April 2023. - I post links to resources that I find helpful for our industry- some are mine, some are others. Just because it's posted here does not mean I created the content. Enjoy! https://lnkd.in/eYznQR3 #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

From McDonald's and Starbucks, to The Coca-Cola Company and Unilever, a string of multinational brands have reported weaker sales in recent months, after facing hashtag #boycott campaigns over their perceived support for Israel’s ongoing military offensive in Gaza. 🙅🏻 But how likely are consumers in different markets to 𝗲𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 𝗯𝗼𝘆𝗰𝗼𝘁𝘁𝘀? ‼️ What are the 𝘁𝗼𝗽 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 for consumer boycotts across markets globally? ✋ How likely are consumers to shun brands that 𝗱𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝘁𝗵𝗲𝘆 𝗱𝗶𝘀𝗮𝗽𝗽𝗿𝗼𝘃𝗲 of? ✅ What actions are most likely to 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗮𝗻 𝗲𝗻𝗱 to brand boycotts by market? Here’s what the latest international research from YouGov 𝗦𝘂𝗿𝘃𝗲𝘆𝘀 reveals: ➤ Part 1 | Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets? — https://lnkd.in/gMGNW6ud ➤ Part 2 | Defusing consumer boycotts: How can brands regain customers and bounce back? — https://lnkd.in/gE3SjTky #YouGov #Insights #MarketResearch #Brand #Indonesia