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This week’s #FeatureFriday is Alex Edlund✨, our Vice President of Customer Acquisition! Alex's career in marketing was launched from a data-driven foundation with a passion for continuous learning. Let’s get to know Alex👇 Q: How did you begin your career in Marketing?  "It all started with an internship at a well-known agency in the south of Sweden, where I was really introduced to both the art and science of Marketing. However, in 2009, I got my first full-time job as a Search Marketer in Las Vegas, NV. I didn't really know much about search at that point, but it sounded really cool, and I've always gravitated more to the more data-driven areas of Marketing. It ended up launching my career.”   Q: What is the best part of your role?  "I always say that the process of continuous experimentation fuels my passion for Marketing. Learning on the job is one of the most important factors to job satisfaction. We're constantly testing new ideas, running tests across the website, in our ad programs, emails, and more. Every time a new test is done, a new one begins. It's rewarding to see Marketers and organizations grow as a result of that mindset.”    Q: What’s something you love that people wouldn’t expect?  “Whenever I tell people I love pickleball, they give me an odd look.” Q: What game show do you think you could win?  "I'd like to think I could win "Who wants to be a millionaire" for the same reason I love what I do. Learning new, random facts is a favorite pastime. #lifeatversapay

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