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Every click counts in eCommerce, but nowhere is this more critical than in your checkout process. An unoptimised checkout can be the silent killer of your conversions - driving potential buyers to abandon their carts at the last minute. Here’s why optimising your checkout is non-negotiable: 1. Reduce Friction: Lengthy forms, unexpected costs, and complicated steps create friction for your customers. By simplifying the process—offering guest checkout options, auto-filling fields, and displaying total costs upfront—you reduce the chances of losing them when they’re just steps away from converting. 2. Trust and Transparency: Building trust doesn’t stop at your homepage. Ensuring your checkout process feels secure with visible SSL certificates, trust badges, and transparent return policies reassures customers that their payment information is safe and that they’re making the right decision. 3. Mobile-Friendly Checkout: With mobile shopping on the rise, a checkout process optimised for mobile devices is critical. If your checkout page isn’t responsive or requires too many steps, mobile users will likely drop off. Streamlining the mobile experience ensures you capture every opportunity. 4. Optimising Payment Options: Offering a variety of payment methods—credit cards, digital wallets, even Buy Now, Pay Later options—gives customers the flexibility to pay how they prefer. The easier you make it for them to complete the purchase, the higher your conversion rates. An optimised checkout process is more than a nice-to-have; it’s the difference between a completed sale and a lost customer. At Veritas, we specialise in identifying and fixing the friction points that might be costing you thousands in revenue. #CheckoutOptimisation #eCommerceGrowth #CRO #conversionrateoptimization #DTC

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