VCCP’s Post

It will come as no surprise to anyone on here that creativity is critical. Critical to making a brand stand out. Critical to engaging consumers. Critical to positioning yourself as innovative. Critical to putting a smile on customers' faces. And right now, making really impactful creative - fast, well, and effectively - has never been more challenging. With consumers seeing over 10,000 ads PER DAY (yes, you read that right), you have to generate impact that's faster, better, and drives that thumbstop action, all the time. * We're really proud of all of the content we generate - and here's a little example of one we've produced this month for CJ Foods Oceania. With hundreds of thousands of engagements already, it's great to see our work generating constant cut through. And if you're based in Australia, you can enjoy their banging gimbap and mandu at Woolworths Supermarkets and all Asian retailers. Enjoy! 🥟 *Siteefy April 2024 Eugene Cha - Navarro Jenny Park Samuel Ward Tim Hedges #CGI #Innovation #Creativity #Agency #FoodandBeverage #Growth

How Cadbury Gained 40 Million New Customers In an ad world that's desperate for work that breaks through- it's easy to dismiss the quiet work that takes time to get across a capture and authentic human truth. Cadbury Work Garage https://lnkd.in/eVXvB-gR Bus https://lnkd.in/eRqTqXnZ Cadbury and its agency have continued to pursue this path and consumers have followed in their droves. This is a great conversation between Jon Evans, David Boscawen VCCP.and Guilherme Ferreira Mondelēz International who explain how the 7-year relationship has yielded such creative success. It started by exploring and understanding the business problem- 2 million people had left the brand Determining why Cadbury's advertising hadn't been successful post "Gorilla" - in the "joy space" when the brand was closer to "belonging." Finding the right opportunity for the brand "North Star"- which the agency determined was "generosity" inspired by the brand truth found in Cadbury's Quaker history. The podcast contains some great perspectives on how a strong agency-client relationship gets built, the importance of getting the tiniest details right with the creative, and the power of compound creativity- sticking to the core idea and evolving it over time to make the brand stronger. According to econometric analysis, the work has added 40 million new consumers to the Cadbury brand worldwide. #advertising #creativity #brandstrategy #agencylife #cadbury #vccp #mondelezinternational

Fresh new look. Same great taste. Even better #retailmedia. Just look at this best-in-class in-store activation for PepsiCo from our team at Morrisons Media Group. 😍 Our experts know exactly how to leverage the store to create media campaigns that land with impact. If a picture tells a thousand words, this store wrap tells a million. Retail media isn't just digital, and it's not just for e-commerce. The potential for retailers in the US and Canada to truly leverage their stores and in-store assets to create these bespoke #marketing opportunities for brands is huge! At the core, retail media drives revenue for retailers, grows sales for brands and creates engaging experiences for the shopper. No matter where you are on your retail media journey, Threefold's experts can help.

200 Years of Cadbury in One Powerful Advertisement! 🍫 A picture does say a thousand words sometimes, especially when it features Cadbury commemorating its amazing 200-year journey! This newspaper advertisement, which captures two centuries of chocolate heritage with bold, distinctive purple tones and imaginative gold accents, is a monument to the power of effective branding. Cadbury's skill is not just in making mouthwatering confections, but also in using simple yet impactful graphics to leave a lasting impression. This demonstrates that the power of newspaper advertising remains relevant. This commercial is strong, reflecting their ongoing presence and steadfast relationships with customers. The ad campaign serves as a reminder that excellence may be felt and experienced without the need for many words. #branding #campaigninspiration #adcampaign #marketingstrategies #cadbury

Our Executive Creative Directors, Jonathan Parker and Chris Birch, explored what makes their Cadbury Mondelēz International ads ‘hit you in the feels” with The Drum. Typically emotional ads usually don't resonate as well with the public, as Chris and Jonathan point out. They've encountered the same phrase repeatedly: "I hate ads like this, but not these." When briefed by Cadbury the main message was ‘generosity’ therefore, Chris and Jonathan both knew they “needed to do one of those campaigns – a warm, lovely, emotional thing”. In order to do this they set out some rules such as: 1️⃣ Must include grit  2️⃣ No music  3️⃣ Stripped bare. No gloss.  4️⃣ Do people feel ANYTHING when we share the work with them? 🤔 With these set of rules Chris and Jonathan were able to create successful campaigns that both the public and Cadbury enjoyed - “It seems to be working. And not just here in the UK, but globally too. We love the work; they’re selling loads of chocolate, and it’s a great success.” Full article: https://lnkd.in/ebpkuzVf

Aamir Allibhoy is CMO of Tim Hortons - Middle East East and joined as our 50th guest (S2 EP29) You can listen here https://lnkd.in/eV3g2Ybb or watch here https://lnkd.in/ev7U5J3j. Aamir spent over 20 years agency side with BBDO working with global clients helping them establish their brands in the region before moving client side to help establish and grow the brilliant Canadian brand Tim Hortons. This is a fascinating discussion as we delve into ✔ how global brands approached new market entry ✔how that had to change ✔how things have changed in the region ✔the positive impact that is having on the marketing industry ✔the importance of understanding local culture ✔the role of strategic planning, ✔the role of a marketer in product and innovation ✔owning the customer insights.

As Stijn Mentrop-Huliselan, CMO of McDonald's Netherlands, explained, "Smell has been proven to be more effective at sparking clear and emotional memories than images." SENSORY MARKETING by McDonald's! 🍟 This week, the fast-food giant unveiled a fresh and unconventional marketing campaign that's bound to leave an impression. In a stroke of creativity, McDonald's has transformed traditional billboards into aromatic experiences, infusing them with the irresistible scent of their iconic fries. These billboards, adorned in blank yellow and red, omitting even the familiar golden arches logo, rely solely on the power of scent to captivate passersby. By incorporating this sensory element into their advertising, McDonald's aims to evoke fond memories and remind customers of the joyous moments shared at their restaurants. This innovative campaign coincides with McDonald's latest partnership announcement. Teaming up with Krispy Kreme, McDonald's is set to introduce Krispy Kreme donuts at select stores across the US, with nationwide availability by 2026. While specifics on participating stores remain undisclosed, the collaboration promises to delight customers with a fusion of two beloved brands. On the global front, McDonald's recently assumed ownership of its franchised stores in Israel, a strategic move prompted by a decline in sales amidst regional tensions. This transition underscores McDonald's commitment to adapt and evolve in response to shifting market dynamics. Exciting times lie ahead for McDonald's as they continue to innovate, collaborate, and reaffirm their brand presence worldwide. #Sensorymarketing #McDonalds #Innovation #MarketingCampaigns

Achieve Local Market Success Like McDonald’s Even Without a Huge Budget! Building a global brand that resonates locally is crucial. Conduct local market research to understand cultural preferences, tailor your messages, and stay ahead of competitors. McDonald’s, for example, adapts its menu to fit local tastes, maintaining global recognition. Ready to elevate your brand? At 281Creative, we help you achieve consistency and local relevance efficiently. #GlobalBranding #LocalMarketResearch #MarketingStrategy #281Creative