VCCP’s Post

💫 Media Wastage 💫 Brand Suitability 💫 Social Viewability, and the 2 vowels we can’t live without 💫 AI Buzzword Bingo? No....these were the key topics discussed at the DoubleVerify #ImpactEMEA conference yesterday in London, one of XR Extreme Reach valued partners. Thanks for the great event DoubleVerify and insightful keynote Dan Slivjanovski 💡 Highlights💡 ⚡Channel4 shared the minefield that is viewability in Social, and how Advertisers need consistent cross platform measurement to get to true insights and understand what formats are working. ⚡ Bobi Carley from ISBA focused in on minority owned publishers and it was great to hear about the support that is provided to these groups so they can understand how they are being measured and scored. This helps these publishers 📈 the ROI they offer to advertisers and ensure the diverse audiences they represent continue to be communicated to and not ignored. 

Watch and read our industry manifesto in full here: https://lnkd.in/exrXFD2b We live in times where digital experiences have changed the world. Online and offline. Where the internet has taken us beyond our imagination. Giving us information, entertainment, and services that impact the way we live. But our online world is shattering. With intrusive and repetitive advertising. Putting personal data and privacy at risk. That's why we want to be a catalyst for change. Utiq is the Authentic Consent Service. And together, we want to build a trusted and responsible digital world for everyone. A world where brands can reach people at scale Where publishers can find real value in their audience. Where entertainment isn't interrupted. Where information is accessible to all. Where online spaces are inclusive and regulations work in your favour. A world where you come first. Where digital advertising is founded on respect for consent. A world where data remains your own and privacy is your right. This is why we exist. This is Utiq. #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco

"We're so focused on input metrics like CPM that we lose sight of the output metrics—the actual results of a campaign—and it's the output metrics that should really matter." TRUSTX CEO David Kohl was in illustrious company on stage yesterday at The 614 Group's #BrandSafetySummit in NYC on a panel entitled, Made for Advertising Sites: Friend or Foe? The general consensus? Foe. But, do we always know MFA when we see it? And, can we ever hope to filter it out when AI is spawning hundreds of new MFA sites per minute? All fair questions, but we stand by the best practice of an inclusion-based approach. It will require more self-education on all levels, more ongoing scouting to ensure that small-to-medium and minority-owned publishers don't get starved of ad revenue. More effort all around. But if there was ever a worthwhile investment in media strategy, it's this. #NoMFA #brandsafety

Year 2024 is going too fast and too rewarding at ETML Some of the highlights so far: 🏠 Shifted to a bigger home with the ETML family getting bigger 🌎 Set up a strategic foothold in the Middle East and built a dedicated vertical to help Indian brands expand to the Middle east 🚀 Launched Adbyttz 2.0, an AI powered infra to plug to your marketing stack to supercharge your growth 🚀 Launched two new services Performance Creative & Growth Consulting 💥 Onboarded 25 new partner brands already 🏆 Winner of Google Premier partner Award and Agency Reporter award in Performance Marketing space Here's to the past few months and solving sustainable growth for businesses in the coming times. #growth #agency #agencylife #performance #performancemarketing #advertising #data #analytics #business #dataanalytics #branding

Cannes Lions 2024 highlighted the transition from AI discussions to real-world applications, the importance of consumer trust and the rise of CTV. 🌟 Madi Bachar, VP Global Sales at MGID, commented for Advertising Week emphasizing the need for quality inventory and how publishers can filter and create premium advertising products to ensure industry health. Read more at https://hubs.ly/Q02D_S6q0

A feel-good Friday post! Congratulations to all the short-listed finalists for 2023's MRS awards! https://lnkd.in/ejm4rePs Commiserations to those who did not quite make the cut this time. As I am sure the leaders of the agencies and enterprise businesses who have been short-listed would tell you, entering awards is worth persevering with. I know some of my network might be a bit cynical about awards. I would push back against this. Awards are a bona-fide and effective means of: 1) generating brand salience and (potentially) inbound leads for your agency. 2) giving your sales and outbound campaigns another important evidence-based piece of collateral. 3) gaining advantage in the battle for talent and your recruitment strategy. 4) celebrating with your teams just how good you are as an agency or enterprise insight function. Wishing all the finalists the best of luck. And to my clients who have been successful to this stage (you know who you are 😉 ) - amazing work! #mrx #insights #marketresearch #marketingresearch

What a ride SXSW 2024 was! I'm still buzzing from the incredible energy and ideas that flowed during the events I participated in. Have you recovered yet?! 😴 One of my favorite events that I was honored to be invited to take part in was the roundtable hosted by UK Advertising and the American Advertising Federation. It was a privilege to represent Dos Mundos Creative alongside some of the brightest industry minds from across the globe. 🌟 Using the power storytelling for good is one of my biggest passions — so I was thrilled to nerd out on the potential for how we can make a kinder world a reality with our table. Core topics that we dove into that are shaping the future of advertising: Creative Effectiveness, Sustainability, and the transformative role of AI. The caliber of discussion and the commitment to innovation from everyone at the table, from brand leaders to agency visionaries, really reflected the spirit of SXSW. I'm a firm believer in the magic ✨ that happens when great minds come together, and this roundtable reinforced that. The insights gained will undoubtedly fuel our existing efforts at Dos Mundos Creative, driving us towards a future where creativity and growth go hand in hand with sustainability. If you're as excited about these conversations as I am, check out the wrap-up below by #UKAEG and get in touch with Aisling and Kat to get involved. Let's keep the momentum going and continue to shape the future of advertising with collective ingenuity and purpose. #FeelingInspired #SXSW2024 #FutureOfAdvertising #DosMundosCreative #InnovationInAction #CreativeSynergy

Planning to submit your work to this year’s American Advertising Awards? 🏆 Boost your chances of making the stage by following our awards committee’s tips & tricks for early entries: ✔️ If you don’t know, ask. ✔️When in doubt, just get it sent. ✔️ Keep it simple & play the numbers game. ✔️ Approach entries like a client presentation. ✔️ Double-check website addresses. Then triple-check ‘em. 🗓️ Be sure to enter by December 15th for discounted early entry pricing. Reminder: we’ll have TWO entry drop off dates this year — more details to come. ✨ Final entries will be due January 5, 2024. Visit kcadclubawards.com to submit your entry and check out more AAA early entry pro-tips.  #Advertising #AAA #AI

🚀 Don't miss our very own Laura Kegley & Ido Ramati at #Qual360 today @ 11:15 am! This is your chance to dive into the world of consumer insights based on online reviews 🔎Discover how technology plays a part in understanding the consumer world and cutting through the noise of online reviews. Hear real-life case studies and best practices for incorporating consumer data into business strategy and execution. Merlien Institute