VCCP’s Post

ICYMI: OAAA explains its position on the pause in political advertising following the assassination attempt on Trump (Billboard Insider): Insider touched based with OAAA EVP Michael Hershey to see if there was more clarity on political advertising. Mike, has the effort to pause political advertising gathered momentum during the week? To restate our purpose in sending the member communication – we wanted to (1) inform companies of the Biden campaign announcement; and (2) encourage […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OAAA explains its position on the pause in political advertising following the assassination attempt on Trump (Billboard Insider): Insider touched based with OAAA EVP Michael Hershey to see if there was more clarity on political advertising. Mike, has the effort to pause political advertising gathered momentum during the week? To restate our purpose in sending the member communication – we wanted to (1) inform companies of the Biden campaign announcement; and (2) encourage […] #DOOH #digitalbillboards #digitalsignage

OAAA explains its position on the pause in political advertising following the assassination attempt on Trump (Billboard Insider): Insider touched based with OAAA EVP Michael Hershey to see if there was more clarity on political advertising. Mike, has the effort to pause political advertising gathered momentum during the week? To restate our purpose in sending the member communication – we wanted to (1) inform companies of the Biden campaign announcement; and (2) encourage […] #DOOH #digitalbillboards #digitalsignage

🎥 The critical role of authenticity in political advertising. Brace yourselves into how Biden and Trump navigate the murky waters of authenticity. - Political ad formats are failing. - Our candidates approach being "real." in different ways - Calling out opponents really doesn't work "Biden has to put the non-typical political advertising hat on and talk to people in a real manner." -- Ellis Verdi 👉 Watch the video now and see why authenticity isn't just a trend—it's a game-changing necessity. #marketing #branding #advertising #politics

#Politics is slowly taking a turn to direct access. The old guard methods cant see the writing on the wall. Staying relevant is going to require adding significant value or they will lose their gate keeping revenue generation capabilities. Prime time news viewing is down. Network stations like NBCUniversal, CBS, & ABC News viewership is down. Newspaper readership is down. Post Card response rates are down. Political ads will have a problem. It's a marketing problem that candidates like Jeff Jackson understand very well. Using social media to bypass the gatekeepers for direct, inexpensive, rapid access to their audience. This changes everything - the amount of money necessary to win an election, who you need on staff, and the way you campaign.

Next to Donald Trump getting elected, the greatest threat to our #democracy is #Congress' ignorance over the #digitaladvertising ecosystem. Their report following the #GARM hearings states, “If collusion among powerful corporations capable of collectively demonetizing, and in effect eliminating, certain views and voices is allowed to continue, the ability of countless American consumers to choose what to read and listen to, or even have their speech or writing reach other Americans, will be destroyed." This is exactly what they are trying to do with the #AmericanPrivacyRightsAct (#ARPA). On the one hand they seek to strip the industry of the information that feeds the free and open #internet while on the other dictate where a #brand can and cannot reach its consumers. US Congress, do you listen to yourselves? For a deeper dive, read Brian Wieser, CFA Madison and Wall overview of the hearings.

This insightful article delves into the impact of advertising on political culture and decision-making. Discover how the physical image of candidates plays a pivotal role in shaping perceptions. Read the article @ https://ow.ly/hvGl50Q2TWe #PoliticalAdvertising #DecisionMaking #JournalOfCreativeCommunications

It’s about Time!   The reach of online news sites continues to outpace the growth of traditional TV news networks.  In the past, media content ownership and distribution has always been controlled by a small group of companies. The advent of digital media and the ubiquity of broadband internet access has created a major power shift. At the same time, the digital convergence of new media, smartphones and social networks has helped speed the paradigm shift from traditional advertising to digital, and increasingly mobile, advertising. In 2017, digital media, for instance, will eclipse TV advertising for the first time, accounting for over 38% of the $200 billion in ad spending just in the United States. To fully merge these separate but related markets, however, content is needed, and with a record high 43% of Americans now identifying as independent voters, the time has never been more prescient for an independent minded online news network. It’s here! alwayspeople1.com Connecting People across America: “ONE CLICK AT A TIME”!! Join us now at: http://alwayspeople1.com/ FOR BUSINESSES: You can upload your Ad by clicking on Business Promoter in Profile Info and enjoy our Introduction Launched Ad Packages. Yes, if you run your Ads for 3 months, 6 months, or 12 months at current sign-up, your Ad Rates will NOT increase over your existent Ad Run Period.              NOT increase over your existent Ad Run Period.          You can also contact us at: AlwaysPeople1 Advertising Reach at: AlwaysPeople LLC PO BOX 411441 Charlotte, NC 28273 Tel: 980-833-9912 Please share our link with others: http://alwayspeople1.com/ Thank you! Wesley Morgan, CEO - AlwaysPeople LLC Email: [email protected]  

It’s about Time!   The reach of online news sites continues to outpace the growth of traditional TV news networks.  In the past, media content ownership and distribution has always been controlled by a small group of companies. The advent of digital media and the ubiquity of broadband internet access has created a major power shift. At the same time, the digital convergence of new media, smartphones and social networks has helped speed the paradigm shift from traditional advertising to digital, and increasingly mobile, advertising. In 2017, digital media, for instance, will eclipse TV advertising for the first time, accounting for over 38% of the $200 billion in ad spending just in the United States. To fully merge these separate but related markets, however, content is needed, and with a record high 43% of Americans now identifying as independent voters, the time has never been more prescient for an independent minded online news network. It’s here! alwayspeople1.com Connecting People across America: “ONE CLICK AT A TIME”!! Join us now at: http://alwayspeople1.com/ FOR BUSINESSES: You can upload your Ad by clicking on Business Promoter in Profile Info and enjoy our Introduction Launched Ad Packages. Yes, if you run your Ads for 3 months, 6 months, or 12 months at current sign-up, your Ad Rates will NOT increase over your existent Ad Run Period.              NOT increase over your existent Ad Run Period.          You can also contact us at: AlwaysPeople1 Advertising Reach at: AlwaysPeople LLC PO BOX 411441 Charlotte, NC 28273 Tel: 980-833-9912 Please share our link with others: http://alwayspeople1.com/ Thank you! Wesley Morgan, CEO - AlwaysPeople LLC Email: [email protected]  

Win this political ad season. That’s why we developed DigitalZip to include all your print and digital audience metrics at the zip level and at voting direct levels in every market in the US. You can demonstrate your combined reach of registered voters to candidates, their managers and advocacy groups. There are many times when we see a publisher’s aggregated audience reach exceeding 70, 80 and even 90% of registered voters in specific key voting districts.