VCCP’s Post

It’s hard to believe it's been almost two decades since I was at MTV’s VMAs 🎶 Since I was a young kid, music has been part of my passion and purpose. I remember going over to my grandmother’s house and turning on the television to watch MTV as a child. I’ve witnessed the ever-changing landscape of the music industry, as artists embraced new styles, broke norms, and crafted their unique identities.    MTV’s shift from just music to reality TV and other entertainment formats showcased the industry's desire to capture a wider audience and adapt to the digital era...not something I’m quite into but I do get it. One thing that’s always been important to me as a recording artist is that I get to own my artistry. With everything digital and videos being a necessity, I think the lines are getting very blurred. Part of my purpose is to ensure other artists truly own their voice and artistry, especially in a landscape where artists can easily become mere pawns of the industry. That’s part of the reason why I became Chairman of the Board for Accesr, a tech company that’s supporting artists to truly own their intellectual property and data. So, while we celebrate the artists on the big stages, let’s not forget to ask: Who owns the art truly?? 💬 #music #musicindustry #musicbusiness #entertainment #empowerment 

#taylorswift is a brand and marketing genius. I was a young teenager the first time I heard Taylor. She was just a YouTube dreamer with some very homemade tunes. She has evolved across genres, age demographics, life stages, hate and praise, and it's pulling in $26m in a single day for a movie concert. How does she do it? Here's a few things that stand out: -Authentic storytelling. Ever Taylor Swift song is basically a diary entry. It's timely, it's vulnerable, and it's packed with emotion. Emotion can't be manufactured, it has to be genuine. That is the connection people are falling in love with. -Creative naming. Taylor has great album names that create a comprehensive story, an era if you will, rather than a hodgepodge of random. -Smart blitz campaigns. Her midnight album came in different designs, was released at midnight, and was entirely about different midnight moments. People stayed up waiting in anticipation to celebrate midnight with her. Brilliant. -Unapologetic branding. Taylor is Taylor. Love her, hate her, she has done the hard work of deciding who she is going to be, and she is able to hold her head up even when she completely evolves into a new direction because it's all just her. Consistently being you is the number one brand advantage. It's strong, it's clear, it's safe. Do you have to be a pop star to have this kind of brand engagement? I don't think so. Lean into the core of what you offer and why you exist, curate a relationship with your customers and focus on human to human connection. You'll never miss. https://lnkd.in/ec57kVkP

Perhaps the best way to follow up a Best Ads ad for Pepperstone is with a Best Ads ad for Pepperstone.

Get an innovative insight into lighting design with LED glowing balls. 🌟 Discover how these vibrant decorations can transform the visual experience and boost audience engagement at concerts and other events. Ready to light up your next event? Read on! 💡 #LED #lightingdesign #lightingdesignidea #Concerts #Eventplanning #miceevent #gflai #Singapore Read the full content below 🔽 🔽 🔽

The Art of Staying Relevant to stay Resilient- On a cold rainy New York day a Broadway show can be the perfect escape from the dreary weather! That is what I realised last weekend when I made a spontaneous decision to catch the Broadway show - MJ: the Musical based on the life of the late Michael Jackson - arguably the greatest entertainer of all time. The show itself has been a huge success winning 4 Tony awards for it’s phenomenal performances and attention to details.However the key theme that struck me was perhaps the importance of staying relevant in an ever changing landscape of the music industry or for that matter any industry. The innovation showcased within the musical production is evident in various aspects of its execution, including: Technological Advancements: Incorporating cutting-edge technology such as immersive stage design and special effects to create a visually stunning and dynamic experience for audiences. Creative Acting and direction: Pushing artistic boundaries through innovative acting skills,choreography, set design, and costume concepts that pay homage to Jackson's iconic style while also infusing contemporary elements to captivate audiences across demographics. Narrative Adaptation: Crafting a compelling narrative structure that goes beyond a traditional biographical portrayal thus engaging audiences on multiple levels. Music Integration and audience engagement: Utilizing innovative audio engineering techniques to breathe new life into his timeless hits that kept the audience thoroughly engaged. The pivotal lesson for sales from the innovation demonstrated in the musical lies in the significance of remaining relevant and responsive to evolving consumer preferences and expectations. In my opinion, sales professionals can maintain a competitive advantage and effectively connect with their target audience by continuing to embrace innovation across product designs, marketing strategies, and customer experiences even when times and preferences change. This was a rather eye opening example of an enduring brand loyalty by assuring it stays relevant in this case long after the singer’s passing and perhaps for many more years to come. #broadway #newyork #sales #customerexperience #michaeljackson

There are so many things right about this ad: ✅the music, ✅the dance, ✅and, of course, the celebrity AY. But beyond that, it is also where they chose to market this advert. They chose Channels because they understood that the older demographic are most likely interested in their product and would most likely have building projects, don’t miss the news. Although this ad has been let go from Channels TV, it was an incredible success. So, what are you waiting for? Understand that to have impact with your ad emotional connection is required, and understand that repetition is the best way to increase emotional connection, increase longevity, and stay in your customer’s subconscious. Are you ready for a transformational ad for your business? Yes, we can advertise your business on channels tv!

MUSICAL ARTISTES also love visibility in the cinemas because there is an active audience. INDEPENDENCE DAY is another time to capture many prospects. It's a 4-days holiday, get your brand adverts to the cinemas and Malls. #advertising #marketing #campaigns

Data is often seen as the area of, dare I say "geeks" or at best "specialists". But in marketing it is the critical tool in how we understand how to drive strategy and tactical solutions. And as in the case here, data can be used to uncover key insights and thinking, driving incredible results, never mind awards! It has also been a superb enabler taking the team into new spaces, challenging them to ask richer questions and seeking better outcomes. Congratulations to the entire team! It has, literally, been years in the making and builds on a deep foundation of knowledge, test and learn projects and world class analytics. UM APAC IPG Mediabrands APAC #pulseofUMAPAC #FOMG24

During a recent research dive 🔍, I came across an article discussing the legendary MTV branding. Here are the key takeaways from this iconic cultural phenomenon. 🎵 MTV: Shaping Culture, Redefining Branding 📺 "So what is it that makes MTV so memorable, let alone an iconic station that’s remained fresh, upbeat and reigned supreme since the 80s? 'The MTV DNA is weird, it’s irreverent. It shouldn’t try to preach, it’s about pure joy. Overall, we try to keep [the IDs] optimistic, fun, funky and weird.'" Since its 1981 launch, MTV has been more than a TV channel; it's a cultural icon. Here's how its branding strategies made waves: 🎶 Revolutionizing Music: MTV transformed music videos into a marketing powerhouse, reshaping the industry. 🌍 Cultural Influence: Shows like "Total Request Live" and "MTV Cribs" set global youth trends. 💡 Iconic Brand Identity: The MTV logo is instantly recognizable worldwide. 🌐 Global Reach: MTV's international channels broke down musical barriers. 💼 Advertising Magnet: Advertisers targeted MTV's young audience, making it an advertising powerhouse. 📺 Television Trailblazer: MTV pioneered niche programming, revolutionizing TV. MTV's impact on culture is undeniable. Its legacy continues to resonate worldwide. 🌏 #MTV #Music #Television #Culture #Branding #Innovation