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We’re talking about hot takes at Cannes with Jim Mollica, CMO of Bose Corporation and here’s what he had to say about the lack of depth around AI conversations and the important role marketing executives play in driving revenue. Want to hear more hot takes from Cannes? Check out the full #MarketingForTheNow Cannes Edition episode on our YouTube now through the link in the comments! #canneslions #marketing #hottakes #ai

9 Comments

Transcript

I think it's the biggest elephant in the industry, hot takes on Cam 2024. Obviously a lot of conversation around AI and I think it's been kind of shallow and I think like the real deep, interesting conversations around how AI can be used to drive the creative process, both scale, speed, efficiency, effectiveness, deeper touch with people. I think that's been lacking. I think the other thing that is surprising to me is not enough conversation around chief marketing officer is being responsible and accountable for driving revenue and profit. Meaning there's been no talk or everybody wants to look the other way because that's the biggest elephant probably in the industry. I think it's the biggest elephant in the industry.

VaynerX

Check out the full episode here: https://youtu.be/i2tZ2viudvw?si=T5lPxFe3Li8RUYzz

1 Reaction

Scott Lawrence

Founder | Web & Product Developer | Creative Designer

Didn't get to Cannes but agree...lots of shallow talk on AI across the industry.

1 Reaction

Evan Kirstel B2B TechFluencer

Create📝Publish🗞️Amplify📣 TechInfluencer, Analyst, Content Creator w/550K Social Media followers, Deep Expertise in Enterprise 💻 Cloud ☁️5G 📡AI 🤖Telecom ☎️ CX 🔑 Cyber 🏥 DigitalHealth. TwitterX @evankirstel

Great insights, Jim! I'd love to dive deeper into your thoughts on AI and marketing. Would you be interested in joining my podcast to discuss this further?

2 Reactions

Reach Social

Commenting for Reach 😉

1 Reaction

John Stamper

I help companies get their story in front of more people. The Medium: Organic Social Media The Tool: Video Content. Talks about #content #socialmedia #strategy #entrepreneurship #digitalbranding #marketing

The conversations are happening….👀…progress! Way to go VaynerX. So where are we going to put all of these 🐘’s in the room?

1 Reaction

Ajay Kapoor

Executive, Performance Driven Marketing at General Motors | CPG, Health Tech, Mobility | AdAge 40 Under 40

💯

2 Reactions

Nick Miaritis

Chief Client Officer, VaynerMedia | Omelette King

🐘🐘🐘🐘🐘🐘🐘🐘🐘🐘🐘

1 Reaction

Jonathan Gleason

Hardware Practice Group Leader and Co-Founder Venture Talent Group @ Russell Reynolds | DeepTech, AgTech, Autonomy and Robotics Search

so strong Jim Mollica

1 Reaction

Carrie Craig, MBA, ITILv4

Organizational Change Leader & proud former USMC Officer

Insightful!

1 Reaction

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