Our CMO Avery Akkineni is asking people what their biggest takeaways from Cannes are, and up next is Alex Schellenberger, Global SVP of Brand at Mandarin Oriental Hotel Group! We're talking all things Cannes tomorrow as we go LIVE on Linkedin. Join us here: https://lnkd.in/exiiWcwg #canneslions2024 #brand #fandom #marketing
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Hospitality management, soft brand management, services by Filoxenia. #softbrand #hotelmanagement #Malaysia #SoutheastAsia #Filoxenia #services #newera #future #change
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Mental health messaging that matters in a tick-box culture. | Tone-of-Voice Guides | Website Content & Articles | Newsletters & Email Campaigns
"In the past, there's been a lot of overbranding. The shift I'm seeing now is it's going back to simplicity and the brands that are able to tell a succinct story, that tell relevant stories are the stories win." A lot of fantastic insights into hospitality and drink marketing with Steven Picanza ✌️🍕 on the Premium Serve show. We deep dive into: 🍻 Creating the marketing foundations for drink businesses and hospitality venues. 🍻 Strategies like celebrity endorsements, product placements and out-of-the-box branding. 🍻 The practicalities of bringing philosophy into the industry. https://lnkd.in/eRN9HU6u
Premium Serve Episode 6: Hospitality Branding 101 With Steve Picanza
drinktothat.substack.com
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Excited to highlight a valuable resource available on my site – the Brand Growth Assessment for hospitality brands! This tool is designed to analyze your brand and intellectual property strategy comprehensively. 🔗 Access the assessment here: https://lnkd.in/eGZerNUy The assessment will guide you through a series of questions about your brand's current positioning and IP strategy. Based on your responses, you'll receive an email with custom results which will pinpoint your brand's current position so that we can identify key opportunities for enhancement. This is a great chance for brands to take stock of their strategies and stay agile in this ever evolving industry. Explore the assessment today and let me know if you have any questions, feedback, etc.! #boutiquehotellawyer #intellectualpropertyassessment #hospitality #boutiquehotels
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Hospitality industry investment expert - talks about investment, operations and technology in the hotel sector
In this week's Hotel Analyst Perspective, the argument is made that the hotel industry needs more brands, not fewer. The focus should be on creating meaning for consumers rather than sticking to swim lanes. LVMH, Europe's most valuable company, has over 75 brand houses and more brands than can be counted. Check out our website for more on this topic. #HotelIndustry #Branding #ExperienceEconomy #HotelInvestment
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“Luxury brands create additional value for consumers by providing an excellent level of service. This is mostly manifested in the form of highly trained and competent staff, typically sophisticated individuals who are willing to go the extra mile in service delivery. The corporate values communicated by the brand, should also be communicated by staff.” A Brits #luxurybrands #luxurybranding #brandingagency #marketingagency #luxurymarketing
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Brand equity has reinforced Singapore Airlines' reputation in the recent turbulence crisis. Throughout my career, I have been questioned by key senior management on what is the worth of building a brand, since the business’ bottom line matters the most. I would answer that a brand is not what you sell, but what you have built in the minds and hearts of people - one that will last in any situation. In this case study of SIA's SQ321 incident, it is a perfect example that encapsulates how a well-loved brand, coupled with proactive measures and transparent communications, is being perceived by the public. And this is what I have mentioned in the article ‘Singapore Airlines holds brand sentiments steady despite turbulence crisis.’ by MARKETING-INTERACTIVE that “This period of uncertainty allows the brand’s established positive image to hold sway over public perception.” Ultimately, strong brand equity means that customers have a high level of trust and loyalty towards the brand, which can act as a buffer in times of crisis. You can read more of my and other industry leaders' thoughts in the article here: https://lnkd.in/gf-hixf9 Thank you Camillia Dass for including my view in the article. #Brand #Communications #Marketing #CrisisManagement #Leadership
Singapore Airlines holds brand sentiment steady despite turbulence crisis
marketing-interactive.com
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Brands know they need to be relevant – and newsworthiness is a way to achieve (or in many cases, to engineer) that goal. One method is for non-hospitality brands to use hospitality as a news vehicle. Take fashion houses, which typically gain attention from seasonal collections and fashion drops. Ephemeral hospitality activations provide them with a new reason to be in the news, making them relevant at other times of the year and to the right crowd. Think of Louis Vuitton’s beach clubs, variations of which have popped up at the Mandarin Oriental Bodrum in Turkey and on the iconic Huangcuo Beach in Xiamen, China. The latter example ‘creates big questions for traditional hotel players’, says Sawerschel. ‘A Louis Vuitton resort popping up next to a normal resort creates strong competition due to the differing revenue model. Louis Vuitton can class it as a marketing expense rather than operational revenue.’ Another method is for established hospitality players to push product creativity, which can be strengthened through the power of partnerships.
6 key hospitality trends for the year ahead
frameweb.com
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Let's Bring Your Brand to Singapore! | Comprehensive Brand Activation Expert | End-to-end pop-up Event Execution | Leveraging 20 Years of Field Experience
After 2 decades of organizing luxury brand pop-ups in Singapore, I can tell you exactly what you should never Ignore/Forget when setting up your next event: 1. Set Clear Goals - Why this event? Launching something new? Boosting brand awareness? - What’s the aim?Hit those sales targets, grab media attention, impress VIPs. 2. Pick the Perfect Spot - Prime Location:Go for a venue that screams luxury. - Easy Access: Make sure it’s easy for your VIP guests to get there with no hassle. 3. Create a VIP Experience - Personal Touch: Make it all about them with personalized touches. - Brand Story: Show off your brand’s heritage in cool, innovative ways. - VIP Perks: Exclusive previews, private sessions, personalized interactions. 4. Luxe Aesthetics - Stylish Decor: Everything should look and feel premium. - Attention to Detail: The finer details matter – go all out on quality. 5. Flawless Execution - Plan It Out: Detailed plans from setup to teardown. - Top-Notch Staff: Have a team that knows how to handle VIPs. 6. Invite the Right People - Target Guests: High-profile attendees, influencers, and media. - Personal Invites: Send out personalized invites that reflect exclusivity. 7. Engage with Innovation - Interactive Fun: Use tech and interactive displays to wow them. - Sneak Peeks: Give them exclusive looks at what’s coming next. 8. Killer Marketing and PR - Buzz Builder: Start the hype early with teasers and sneak peeks. - Media Love: Ensure top luxury media are talking about it. 9. Follow-Up Game - Thank Yous: Send personalized thank you notes. - Feedback: Get feedback to make the next event even better. 10. Get the Basics Right - Permits & Licenses: Don’t forget the legal stuff. - Security: Ensure top-notch security for guests and products. Got any more tips to add? Share your thoughts below! --- #luxuryevents #popupstore #eventplanning #brandactivation #luxurybrands #exclusiveexperiences #eventchecklist #highendretail #customerexperience #brandheritage
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Global Senior Vice President Brand, Mandarin Oriental
1moThanks for having me !