VaynerMedia’s Post

Sales can happen anywhere—including social. That’s why Kroger Precision Marketing powered by 84.51˚ is bringing dynamic product recommendations and sales reporting to Meta campaigns. Today at Cannes Lions International Festival of Creativity, Cara Pratt announced KPM’s new Meta advertising capabilities which personalize product recommendations and optimize performance toward online Kroger sales. Applying KPM’s unique retail insights to Meta ads creates new ways for brands to inspire shoppers by providing a list of recommended products within the ad unit. The ad units enable lower-funnel activations in Facebook and Instagram using Kroger’s retail media audiences and measurement. “Media optimizations rooted in retail sales are essential for brand growth,” Pratt said. “This collaboration with Meta is one more way we are enabling relevant reach, actionable content and measurable performance across the media landscape.” Details in the press release: https://bit.ly/3xnsHAO Kroger Precision Marketing talked further about social media performance and measurement in their panel discussion today. Alicia LeBeouf, John Terrana and Meghan Johnson shared how innovative brands and agencies are measuring real business outcomes across social channels. #CannesLions #KrogerPrecisionMarketing #8451Proud #Advertising #Media

Great article by the WSJ on how consumer brands grapple with a complex media landscape targeting traditional and digital channels, prompting strategic partner selection. Retailers like Walmart emphasize relevance and data partnerships, while legacy media players prioritize trust and customer data use. Internal collaboration between CMOs and revenue officers is pivotal, creating a cohesive approach to building one-to-one consumer relationships in an evolving media environment. Check the WSJ article -- https://lnkd.in/g_dg2fZG by Jen Fisher 🦋 #branding #marketing #CMO #partnerships #digitalmarketing #media

Context has always played a key role in advertising, and as digital platforms set the stage for how campaigns are planned, these same concepts can be applied to OOH advertising. A key element of transformative market approaches is the cohesion across channels and strategic vision driving decision-making. OOH campaigns should focus on being relevant across channels the same way digital ads are. #Advertising #AdTech #OOH

Keynes Digital is proud to offer our advertising partners access to major Retail Media Networks (RMN) like The Home Depot Walmart Kroger Meijer Roundel Walgreens Advertising Group Drizly, an Uber Company Albertsons Fanatics Dollar General When it comes to display, mobile, online video (OLV), audio, and CTV Keynes Digital offers more than 231 different data providers, including these listed above, from which we build the most precise media plans for targeting CTV and all programmatic channels. Retail data is data that a retailer collects about their business and consumers, such as sales and loyalty data. Retailers can share this data with advertisers to help them reach their target audiences and measure sales at those retailers. Retail Media is the inventory owned and operated by retailers on their e-commerce sites, such as display ads and sponsored results. Having access to a retailer's first-party data (retail data), allows our advertisers to reach more targeted audiences and measure sales at the retailer, and to their on-site inventory (retail media). Thanks to our partnership with The Trade Desk we advance how our advertising brands can scale their businesses with new customers. #retailmedia #retailmedianetworks #loyaltyprograms #CTV #ott #growthmarketing #programmaticads #programmaticadvertising #performancemarketing #brandresponse #directresponse

🌟 Exciting Retail Media Updates: Key Insights! 🌟 🔍 Focus 1: Google Search Ads 360 Unveils New Retail Media Solution Last week, Google introduced a beta version of a new solution within Search Ads 360 tailored for retail media. This solution integrates retailers' first-party audience data and employs Google AI to drive search ads across various channels. It enables brands to extend their reach beyond retailer websites while tracking product sales, and linking ad spend with revenue for better budget planning. Retailers retain data privacy, selectively sharing sales and performance data with brand partners, ensuring overall retail performance privacy. This empowers brands to attract high-intent shoppers, seamlessly integrating cart functionality for enhanced customer satisfaction. 📈 Focus 2: Surge Expected in Offsite Retail Media Spend Advertiser Perceptions predicts a 30% growth in US advertiser spending on retail media networks this year, primarily driven by offsite retail media. Spending in this sector is anticipated to reach $200 billion, surpassing 2023 figures. With onsite retail media reaching saturation, brands seek to leverage retailer data by collaborating with offsite media like social media, OTT, and CTV. For instance, Walmart Connect's alliances expand its offsite media reach. These trends highlight the crucial role of offsite media in expanding market share and influence for retail media. 🛒 Focus 3: Disney Expands Advertising Reach through Strategic Partnerships Disney's recent partnerships with Google and The Trade Desk (TTD) aim to sell its ad inventory. This collaboration integrates Disney Real-Time Ad Exchange (DRAX), with Google and TTD platforms. Advertisers can utilize Disney and Google DV 360's resources to expand their coverage on platforms like Hulu, Disney , and YouTube. This simplifies ad buying processes and maximizes ad inventory monetization on Disney. Media giants like NBCUniversal also partner with TTD for the upcoming Olympic Games, showcasing ambitions to boost revenue through digital advertising. Stay tuned for more updates and insights to keep abreast of all things retail media! Learn more about our retail media solution: https://lnkd.in/eAEKjxZ2 #RetailMedia #AdvertisingTrends #InnovationInMedia

In the latest episode of Life in pDOOH, Kelly Merritt, Director: Omnichannel Product Growth Team at EssenceMediacom, talks to Dom Kozak, Head of Programmatic at JCDecaux UK, about the role of location in the planning and buying of cross-channel media.  The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data. #pDOOH #programmaticmarketing #locationtargeting

The #RetailMedia industry continues to grow and evolve as new retail data providers bring audience targeting solutions to #brands and #agencies. In the financial services sector, JPMorgan Chase just launched its 'Chase Media Solutions' ad unit which will function similar to a #RetailMediaNetwork. Though not a typical retailer, Chase is aiming to monetize its purchase data through data-sharing partnerships. The next financial services company to launch a #RMN may be American Express. For more info on these interesting trends within the commerce media landscape, check out the EMARKETER article below! #commercemedia #programmatic #programmaticmedia #programmaticmediabuying #programmaticads #programetrix https://lnkd.in/gTpwvPNG

Retailers are leveraging first-party data to deliver precision targeting and increase sales, while taking an increasingly large slice of the proverbial advertising revenue pie. If you're a brand that sells products in retail channels, let's chat; there's never been a better time to leverage retail media to drive sales. [email protected] #retailmedia #retailtech #firstpartydata #revenuediversification #advertising #media #mediabuying https://lnkd.in/e4ub7mWJ