VaynerMedia reposted this
“The emergence of lo-fi content reflects what VaynerMedia and our CEO, Gary Vaynerchuk, have always championed — #relevance. It's the biggest elephant in the room that most brands and agencies have been ignoring… A lo-fi strategy isn’t just about making casual-looking creatives. It’s about truly understanding your audience's behaviour, the channels that hold their attention, and creating what’s relevant.” — Head of Consulting APAC, Shrey Khetarpal Read the full story below — Thank you, MARKETING-INTERACTIVE and Rezwana Manjur for the story! 🚀
Lo-fi content isn’t exactly new, but increasingly, marketers are catching up to the benefits of using it as part of its content and #ad strategy. One brand that has recently embraced lo-fi advertising is Zara which posted images of its latest collection with models seemingly shooting the content on their phones. #Zara is not the only brand to have embraced this strategy. Loewe, Toyota Motor Corporation Indonesia, #Chipotle and many others have also jumped onto the trend. Shrey Khetarpal, Robert Gaxiola, Melissa Laurie and Yingting Low weighed in on the how to make the best lo-fi content. #LoFiContent
