Val Morgan’s Post

MARTIN GROVE'S TRACKING BUZZ: Disney/20th Century Studios' "KINGDOM OF THE PLANET OF THE APES" has just hit the tracking and is already a safe bet to find gold in the boxoffice jungle. Its best first choice score is with over-25 men, who are 10 points over norm. Next best demo: over-25 women (four points over norm). Definite interest scores are also topped by 25 men (17 points over norm). Under-25 men are next best interested (12 points over norm). Demo that's definitely not interested is (predictably) under-25 women (eight points over norm).   Now playing below -- our ZAMM Cam Preview of KINGDOM where a tyrannical ape builds an empire and a young ape questions all he knows of the past, making choices to define the future for apes -- and humans. Opening in theatres 5/10.     #movies #boxoffice #martingrove #kingdomoftheplanetoftheapes  

Did you know that there are 10 acts of attention on the moviegoer's journey? Each of these acts build upon eachother, creating a receptive audience with high levels of attention that culminate in business outcomes for brands that advertise in cinema. Click below, dim the lights and settle into the cinema mindset to learn more! #CinemaAdvertising #VAB

Perhaps since Marvel and DC took over the movie industry, the whole idea of heroes has taken a back seat to spectacle. Disney is always trying to define new heroes but has been failing recently. Read more 👉 https://lttr.ai/AS5c0 #ShowingExtraordinaryBehavior #MeetPerfectMen #GraduallyUnravelingPlot #MaleOrientedStories #ClassicalCleanCutHeroes #StrongGoodLookingHero #‘WearFictionalHeroes #PreferRealPeople #ClassicFictionalHero #StoryPlot

🎬 In a cinematic showdown, Universal Pictures stole the spotlight from the long-reigning Walt Disney Co. in 2023! 💥 With a diverse lineup of 24 films, including "Oppenheimer," and "M3GAN," Universal raked in a global box office triumph of $4.907 billion, dethroning Disney for the first time since 2015! 🌍 🥇 Disney slide to second place with $4.827 billion from 17 films like "Guardians of the Galaxy Vol. 3" and "Indiana Jones and the Dial of Destiny." 🏰🎥 Disney's fewer releases compared to Universal. 🚀 Surprisingly, Disney faced a rare situation in 2023, as none of its movies crossed the coveted $1 billion mark. Variety highlights the underperformance, citing high production costs affecting even financially successful films like "Ant-Man and the Wasp: Quantumania." 💸 Market-wise, Disney's shares traded higher by 0.29% at $90.97 premarket on the last check Wednesday. 📈 What's your take on this surprising turn of events in the film industry? Stay tuned for more: www.tradezing.com #BoxOfficeBattle #MovieMagic #FilmIndustryInsights

Fascinating breakdown of the virtual production process of Guillermo del Toro & Disney's 'Pinnochio' | FilmBudget.com International - Dimension Studio #virtualproduction #pinnochio #disney #dimensionstudio #unrealengine #vfx #filmproduction #animation #cinematography #filmmaking #movies #cinema #film #vfxbreakdowns #soundstages

In this moment in history as our world is struggling with #mentalhealth Pixar Animation Studios gives us this new gift! 🎁 Inside Out has given generations new ways to identify, name and talk about our emotions during life transitions, but now, they add new characters - new #emotions, including one completely new to me - Ennui ! This new chapter in the franchise follows the main character Riley as she navigates her emotions during adolescence - the most confusing period for both the young person and their family - #checkitout !! 😀 #diversity #inclusion #attitudes #emotionalwellbeing #emotions #emotionsmatter #positiveimpact #positivepsychology #postiveparenting #parenting

If you could create your own magical live show, which Disney characters would you feature, and what would the theme be? 🌟🎭 Comment below with your dream show idea! 😍 #CreateYourOwnShow #questionoftheday #liveshows #liveentertainment

Here’s the full list of Disney movies available in 3D on Vision Pro

With Cannes on every film lovers' mind, be sure to check out the VAB's report on cinema and ATTENTION: "This early excitement from across the pond is just the beginning of a moviegoer’s journey to the theater. In our latest Insights piece, you'll see why the hype for a movie starts long before its release and how momentum swells over time. For advertisers, this means a golden opportunity: by the time audiences are finally watching these movies on the big screen, you have their full attention." https://lnkd.in/giqbYtcy

Disney’s New Snow White Trailer Disaster? How Strategic Moves Could Save the Film from Total Ruin! The recent Snow White live-action trailer has garnered a mixed response, with much of the feedback leaning negative. However, there are several strategies that could effectively counter these criticisms. Implementing targeted persuasion campaigns could mitigate the negative impact of the current trailer, which, if left unaddressed, might lead to the film's failure and substantial financial losses for Disney. First, many viewers are concerned about the film’s deviation from the original story. To mitigate this, emphasizing elements that stay true to the classic could create a sense of continuity and reassure fans. Nostalgia is powerful, so incorporating familiar visuals, music, and iconic lines from the original could position the new version as an extension rather than a replacement of the beloved story. Casting choices and character portrayals have sparked considerable debate. Leveraging endorsements from respected industry figures could add credibility to these decisions, making them more acceptable to audiences. It’s likely there were valid reasons for these casting choices that fans aren’t fully aware of. By emphasizing the actors' qualities that align with what fans expect and showcasing these attributes in thoughtfully selected scenes that truly capture the characters' essence, concerns could be further alleviated. The modernization of the story has divided opinion. Demonstrating that a diverse audience appreciates these updates through social proof can help normalize and validate the changes. Additionally, framing the updates as necessary evolutions to keep the story relevant for today’s viewers can make them more acceptable, positioning them as enhancements rather than deviations. Concerns about visual effects and CGI quality can be addressed by highlighting the meticulous work involved in creating these effects, adding a sense of exclusivity and value. If improvements are made, releasing a new trailer that showcases these refined visuals could shift perceptions, enhancing the overall reception of the film. Finally, the tone and pacing of the trailer have been criticized for not capturing the original’s magic. A slight adjustment in music and visuals, focusing on scenes that immediately evoke wonder and joy, could foster a stronger emotional connection, rekindling the sense of magic audiences expect from Disney. Disney needs to regain control of the ongoing social media discussions. By applying these strategies, the Snow White live-action film could effectively counter the current criticisms, making it more attractive to both long-time fans and new audiences. #snowwhite #disney #marketing #marketingtips #sales #salestips #branding #brand #brands #brandidentity