VAB’s Post

We are thrilled to be back at #AWNewYork24 with 4 panels moderated by the VAB team! Don’t miss these powerful conversations with our line-up of visionary leaders and don’t forget to download the app and bookmark our sessions to “My Schedule” ➡️ https://lnkd.in/eyaEdNwC. Our first session kicks off today at 10:10AM ET on the Media Stage. Please join us! 📺 Igniting Intent and Action Along the Consumer Journey | Mon, 10/7 - 10:10 AM | Media Stage • Chris Harris, VP, Advanced TV Ad Sales, AudienceXpress, a Comcast Company • Peter Jones, Head of Sales, PREMION • Ron Gutman, CEO, Wurl • Marcella Milliet Sciorra, CMO, Swoop • Jason Wiese, SVP, Director of Strategic Insights, VAB 🏈 What’s the Score? | Tues, 10/8 -1:00 PM | Innovation Stage • Tara Gotch, EVP, Commercial, Comscore, Inc. • Robin Cohen, EVP, Integrated Media Investment & Planning, Rain the Growth Agency • Michelle A., Global Media Insights Team Leader, National Basketball Association (NBA) • Jon Tuck, President, Publicis Sport & Entertainment • Sean Cunningham, President & CEO, VAB  🛒 CTV & Retail Media 2.0 | Tues, 10/8 - 3:40PM | Innovation Stage • Brian Danzis, President, North America, Seedtag • Damian Garbaccio, Chief Business & Marketing Officer, Affinity Solutions • Pat Burke, Senior Director, Go-To-Market Strategy, Roundel • Dan Mouradian, SVP, Global Client Solutions, Innovid • Kailyn Hartmann, VP, Advanced Analytics & Intelligence, VAB 📊 Harnessing the Power of 1st Party Data | Wed, 10/9 - 10:10AM | Media Stage • Mike Petrella, Managing Director, Strategic Partnerships, Kinective Media℠ by United Airlines Media by United Airlines • Field Garthwaite, Co-Founder & CEO, IRIS.TV • James Burka, Director of Programmatic, PMG • Andrea Zapata, VP, Advertising Data, Measurement & Partnerships, T-Mobile Advertising Solutions • Benjamin Vandegrift, VP, Measurement Solutions & Innovations, VAB

🗣️ Overheard just now at #AWNewYork24: “Measuring the mid-funnel is key to achieving return on ad spend.” VAB’s Jason Wiese kicked off Advertising Week New York this morning, talking intent and action along the customer journey with AudienceXpress, Swoop, Wurl, and PREMION.

🔊 How can advertisers use biometric data to inform their campaigns during this election year? According to Mediaprobe CEO Pedro R. Almeida, there's no need to shy away from advertising in a politically-charged environment. "News is consistently shown as a trusted source of communication. And our biometric data reveals consistently high attention and engagement around news. We know this carries over into advertising." Watch the full webinar, featuring case studies on measuring audience responses to the biggest TV moments this election year: 🔗 https://lnkd.in/eNUsUfDk #News #PremiumVideo #MediaStrategy #VABWebinar

We’re gearing up for #AWNewYork24 next week and can’t wait for a week full of powerful conversations with an impressive line-up of industry leaders! Be sure to check out our sessions and don’t forget to bookmark "My Schedule" so you don’t miss out ➡️ https://lnkd.in/eyaEdNwC. We look forward to seeing you there!

🎥🍿👯 Our recent report featuring data from Screenvision Media, highlights just how excited people are about the movie-going experience! Why is this important for advertisers? Happy moviegoers see brands advertised at the cinema in a more positive light. 💡 Dive in to the full report for more insights: https://lnkd.in/eUS6dRdC #CinemaAdvertising #Advertising #MediaStrategy #ConsumerBehavior

Come see us at Advertising Week NY! Benjamin Vandegrift VAB VP, Measurement Solutions & Innovations talks with T-Mobile Advertising Solutions, IRIS.TV, Kinective Media℠ by United Airlines, and PMG, on how brands are navigating signal loss, embracing cutting-edge tech, and targeting consumers in privacy-friendly ways. Don’t forget to click "Save to My Schedule" 👉 https://lnkd.in/eyaEdNwC #awnewyork24

VAB is proud to welcome new member, Swoop! Swoop is a leading provider of precision AI-driven healthcare omnichannel solutions dedicated to protecting consumer privacy. By prioritizing privacy and compliance, Swoop ensures the highest standards of data protection for its clients and partners. Swoop's superior audience quality segments and 100% MLR-approved conversational AI-powered agents generate meaningful patient and provider engagement, optimal conversion, and increased Rx lift. Learn more at https://www.swoop.com/

The Bureau of Labor Statistics just released new data from its American Time Use Survey—aka how Americans spend time. Out of the average American's 5 hours and 9 minutes of daily free time, guess which activity takes 1st place? (Hint: It's really no surprise to us. 📺) Take a look at our *updated* one-page infographic that breaks down time spent by category: https://lnkd.in/eS-TjaGH

Next week, come find us at #AWNY's next top panel! Details below 😉👇

Last year’s VAB panel “CTV and Retail Media” was a top panel at Advertising Week NY. This year we’re back with new strategies and innovations! Kailyn Hartmann, VAB VP, Advanced Analytics & Intelligence, will lead the discussion with Innovid, Roundel, Seedtag, and Affinity Solutions on how brands are harnessing the combined power of CTV and Retail Media Networks to drive key mid-funnel outcomes like engagement, consideration, intent, and consumer action. Don’t forget to click "Save to My Schedule" 👉 https://lnkd.in/e878jutw #awnewyork24