USA Cycling’s Post

And in case you wondering what the UCI Cycling World Championships is all about…Check this short article out! A first of its kind and one we hope to see continue its success in the future.

I ran into a very interesting video today titled : "Is The Overpriced Cycling Industry Destroying Cycling?" Well the guy makes an interesting point to be honest and I tend to agree with him to some degree. The power of the bike industry was always in the numbers, unit numbers. These days we are losing the unit numbers but still bragging that our turnover and profit is a few % bigger thinking that this is a good thing. Well it's not, it is just the opposite a very very bad thing ! That is very good for the investors, short term. But ... These days even the kids bikes are being seriously overpriced, let alone the commuter and light recreational ones. Are we turning away an entire new generations of riders ? Don't we want huge numbers of new recreational riders ? Cycling industry needs to be like #mcdonalds and invest in the new generation of clients first to have a future. https://lnkd.in/eeB6j96C

So the sun has set on the first ever multi-discipline UCI Cycling World Championships 2023 UCI Cycling World Championships Without doubt it provided 11 days of enthralling action, but how do you determine whether it was a success or not? I think from a cycling fan perspective it was great to be able to watch so much great racing over such a short period of time, and there's no question based on the TV pictures that yet again the British public showed their appetite for attending top level live sporting events (albeit many of them were free to attend). Commercially there will be analysis to be done. Only two sponsors of note came on board (Lidi and BigMat) who weren't already UCI sponsors, and I know the expectations of the organisers were more significant than this, especially as this was such an expensive event to put on. It'll also needs to be analysed that are you diluting your TV audience by condensing every discipline into a 11 day period. The 'standalone' Track, Road, BMX, and Mountain Bike championships all historically had their own TV coverage, and now we need to analyse whether the whole is greater than the sum of the parts. Lastly, will it have created a legacy for Scotland both in terms of showcasing as somewhere to visit and cycle, and from a social perspective encourage more people to get on a bike. These things are longer term legacy benefits, but lets hope Scottish Government have already put in place the methodology to measure and report on. Personally, I thought it was a great event, and a credit to those who made it happen, especially as it was such a bold and new way of doing things. I look forward to reading the post-event reports. #cycling #sportsmarketing #sports #sportsbiz

"Marginal Gains - 1%" The fate of British Cycling changed one day in 2003. David Brailsford had been hired to put British Cycling on a new trajectory, who introduced the "aggregation of marginal gains,” which was the philosophy of searching for a tiny margin of improvement in everything you do. Brailsford and his team continued to find 1 percent improvements in overlooked and unexpected areas. Just five years after Brailsford took over, the British Cycling team dominated the road and track cycling events at the 2008 Olympic Games in Beijing, where they won an astounding 60 percent of the gold medals available. Lesson:- 1. Identify the area, where you need improvement. 2. Improve by marginal %age. 3. Be consistent. 4. Observe the performance. 5. Maintain patience. Improving by 1 percent isn’t particularly notable—sometimes it isn’t even noticeable—but it can be far more meaningful, especially in the long run. The difference a tiny improvement can make over time is astounding. For ex:- If you learn only 1 new word everyday, by the end of the month you will have 30 new words in your vocabulary. #Shashi #LnD #SIRCLE

Did it take Mathieu Van Der Poel only 100 milliseconds or 0.1 seconds to “dab” his foot in an attempt to save his UCI World Championships crash? If so, what does it tell us about our instinct and our ability to train our instinctive reactions to be a subconscious behaviour? On Sunday Mathieu Van Der Poel became the UCI Road Cycling World Champion. It was a stunning ride. One for the ages of cycling history. The victory ride was monumental, not only for the sheer strength and class of his performance, but his recovery from a high speed crash was a fascinating display of exceptional human performance. Mathieu Van Der Poel demonstrated a reaction that has been trained to the point where it has become a subconscious behaviour. They are reactions that occur without the need for decision-making. During his breakaway attempt to win the World Championships, Mathieu crashed hard while in the lead. In wet conditions his bike slipped out from underneath him. He hit the asphalt hard. He slid across the asphalt into the barriers at high speed. He came to a smashing halt, 17km from the finish line, with his competitors trailing him by less than 50 seconds. It was a crash that few would have continued racing after. Yet Mathieu’s handling of the crash, from the moment he felt it happening, to the point where he was riding again, was “super human”. From the first visible instance that Mathieu’s bike was slipping out, to the point where he was back upright and fully clipped in - took him just 12 seconds. Even more stunning, upon analysis of the real time race coverage, from the moment Mathieu’s back wheel visibly looses grip, it appears Mathieu takes only 100 milliseconds or 0.1 seconds to “dab” his foot in an attempt to save the crash. With this reaction time, we have to speculate that Mathieu, subconsciously and instinctively, performed a “dab” technique without a need for decision-making. In a Zwift interview with Matt Stephens, Mathieu confirms “this was instinct”. Likely not an innate (natural) instinct, but instead a conditioned (learned) instinct. If a rider feels they're losing balance or traction, they might "dab" by briefly unclipping and touching the ground with a foot to prevent falling over or to regain control.

Mathieu Van Der Poel's extraordinary performance at the UCI World Championships showcases the pinnacle of human potential and the impact of training on our subconscious behaviors. His seemingly instantaneous reaction to "dab" in response to the slip of his back wheel, demonstrates the power of conditioned instinctive reactions. It underscores how practiced behaviors can transform into automatic, subconscious responses. Indirectly, Van Der Poel highlights the human capacity to mold and train our instinctual responses, emphasizing the connection between relentless training and mastering subconscious reactions. For us all, it's a testament to the importance of practice, perseverance, and the boundless possibilities of the human body.

Open to all athletes in the Cayman Islands, the Cayman Cycling Road & ITT National Championships 🏆 , presented by The Catalyst Group, offer a stage that promises to bring together the best riders in the Cayman Islands 🇰🇾 , all competing for the highest cycling honour. On June 16th, it's time for the National ITT Championship. Athletes from all categories will take on a single lap of the challenging 19-mile East End Circuit , pushing themselves to their limits as they set off at 1 minute intervals. It's a race against the clock ⏱ to see who can cross the finish line with the best time – and there's no doubt we'll see some intense rivalries in action! Then, on June 17th, things are set to get even more electrifying during the Road Race Championship. With staggered distances designed for different categories, there will no doubt be fireworks as the athletes navigate the circuit. Elite Women (23 yrs) & Juniors (16-18yrs) will take on two laps of the Circuit, covering 38 miles. Meanwhile, the U23 (19-22yrs), Elite Men (23-39yrs) & Masters (40 yrs) will be tested with three laps – 57 miles of pure adrenaline – leaving nothing to chance as they give it their all on the road. You won't want to miss a single second of these elite athletes battling it out, producing another memorable event in Cayman’s cycling history. Come out and earn your stripes! Registration is now open at https://lnkd.in/eFJjWR39. #caynationals #earnyourstripes #caymancycling #teamcayman #caymanislands The Catalyst Group Union Cycliste Internationale @c0paci @Caribbeancyclingunion

A big shout-out to #Team #Vittoria for this new achievement! From my initial encounters as a consultant with Vittoria's leadership and the Innovation Team, I sensed a genuine passion for the products, a steadfast commitment to clearly articulated corporate beliefs and values, and an infectious energy and zeal for the company. Vittoria's mission statement begins: ‘Our purpose is to bring new experiences to riders. Our mission is to make the most advanced bicycle tyres in the world. To do that we focus on #Innovation, #Sustainability, #Distinctiveness ...........’ which mirrors the business model propelling the company forward. This latest success underscores the #pivotal #role #of #innovation in achieving success in competitions and in the market. Business success within this model is cultivated through a self-perpetuating cycle of innovation and new products. Thanks to innovation, all new products are distinct enough to generate customer desire, motivating them to level up  or broaden their collection of Vittoria products. I extend my deepest gratitude to the management of Vittoria, especially #Stijn #Vriends, CEO of Vittoria, #Vanessa #ten #Hoff, and #Emiliano #Sabetti, respectively Innovation Manager and R&D Manager, for fostering an environment where dedication and innovation thrive.  Let's continue this dialogue on the importance of innovation in driving success. What are your thoughts on the evolving landscape of innovation in our industry? Let's share insights and propel our collective journey towards even greater achievements! #Innovation #Vittoria #Considi_Innovation_Team

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