HCPs expect information in a way that suits them. Are you meeting their expectations? Discover our top tips for HCP engagement. #HCPengagement #customerengagement #brandoptimisation
Uniphar | Commercial’s Post
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Co-founder and CEO at Viseven - Pharma martech services provider | Helping pharma transform and accelerate digital transformation
Old methods of involving HCPs are becoming less effective, while new approaches haven't yet become widely accepted in the industry. Familiar challenge, right? But challenges exist to drive us to be agile, innovative, and creative. In this guide for pharmaphorum, I'll explore strategies to maximize the effectiveness of your HCP engagement efforts, still ensuring a pivotal step: enhancing patient-centricity. https://lnkd.in/emccxR_j #hcpengagement #patientcentricity #outreachchallenges
Patient-centricity and HCP engagement: 7 challenges in pharma and life sciences outreach
pharmaphorum.com
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We often talk about HCP engagement preferences, but why not ask them directly? Our upcoming webinar features a US-based panel of HCPs talking about: 🗣️ Their preferred ways to engage with field teams 💬 The current communication channels they rely on (hint: two-way chat is in!) 🚧 The common hurdles they face while seeking info from field teams Don't miss this golden opportunity to understand HCP engagement straight from the source! Reserve your spot today: https://lnkd.in/gfWRjuTE
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Optimize prescriber engagement with synchronous HCP and DTC messaging. HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected — 63% experienced at least one manifestation of burnout during the winter of 2021-22, compared to 38% in 2020. Swoop https://lnkd.in/eFF6MR_j #partnercontent #HCPs #DTCmessaging
Optimize prescriber engagement with synchronous HCP and DTC messaging
https://www.mmm-online.com
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Is trust the key factor in digital HCP engagement? Based on research with HCPs in the UK, USA and France, this latest whitepaper by our client Graphite Digital’s sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising in order to build trust, strengthen relationships and drive engagement. Check out this new whitepaper from our client Graphite Digital here > https://bit.ly/3LSy2UD #Brighton #HCP #Digital
Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital
pmlive.com
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Just read a recently published report about HCPs' digital engagement, sharing with you the highlights: - On average, 78% of HCP interactions are in person and 22% are digital. - At companies that push inbound channels, the mix shifts to 42% in-person and 58% digital .. The shift reflects a doubling of digital engagement ✌️ We see many medical reps and salespeople express concern that digital engagement may replace face-to-face communication, potentially jeopardizing the core aspects of their roles.... Surprisingly, the same study says "In-person volumes stay the same or increase while digital engagement explodes" 🔥 #DigitalMarketing #Pharma #InboundMarketing #HCPs #DigitalEngagement
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Digital & Technology / Life Sciences / Executive Coaching / Sales & Management / Strategy / Transactional Analysis
HCP engagement is evolving so fast! Interesting article on the latest trends and insights for informed strategic decisions.
Inbound HCP communication channels double digital engagement, Veeva finds
fiercepharma.com
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Your own HCP video channel is less about you and more about what you can do for HCPs. This shift in perspective can transform your engagement hub from just another corporate initiative to a valuable resource for HCPs and their engagement. Here are 3 things to consider: 🔍 Understand HCP Needs According to the EPG report, >90% of HCPs want short-form text and videos of less than 5 minutes. They also appreciate easy access to content and having one channel for all the most relevant scientific information available on-demand, according to the same report. 🚀 Quality Over Quantity The quality of the content matters more than the quantity. HCPs don’t need new videos every day or even every week; they need relevant information delivered by a trusted KOL (remember, HCPs trust their peers at about 78%). 🔗 Engagement Through Relevance The more your video channel can resonate with each HCP individually through personalized content delivery and content recommendations, the more likely they are to return and engage with your content. If you're looking to have a video channel for HCP engagement, check out this link 👇 https://pxl.to/ukyb0jc #HCP #hcpengagement #videochannel
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Delivering differently. That's our motto, and it was also the theme of Impatient Health's latest webinar on personalised digital experiences for HCPs. Here are our team's key takeaways: 1. Personalisation works: CTA engagement increased by 91% when deploying personalised experiences 2. Use a personalisation framework: Combine first-party data (name, email), with engagement data (digital preferences, content interests), and insights (propensity to prescribe) to really nail your personalised approach 3. Measure outcomes, not outputs: Look at the broader impact your personalised campaigns are having, not just the percentage change in key metrics 4. Reps can be barriers: If your reps are not keen, engaged, and trained in how to work within a personalised communications framework, then your best laid plans for digital personalisation might not go anywhere 5. Is it worth it?: Personalisation can be a resource-intensive approach. Ask yourself whether segmentation and personalisation will actually help you to deliver on your objectives before committing resource to it 6. Levels of personalisation: You don't have to go all-in straight away. Minimal personalisation can be highly effective in some campaigns, whereas others might require a more segmented approach in order to shift the needle What's your approach to personalisation in your current digital campaigns? https://lnkd.in/eRMiihtz
Free Webinar: Deliver through differentiation (21st May, 2024 · 3pm London / 4pm Paris / 10am New York) · Impatient Health
impatient.health
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In this video Lundbeck shares how they are maximizing brand impact and elevating HCP engagement. Watch now https://lnkd.in/ewR_h-Q6 #digitaltransformation #hcpengagement
Lundbeck: The Omnichannel Ambition and the Road to Get There
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