Unilever’s Post

Ever wondered what it feels like to study Marketing Management at a European Business School? My answer is "It feels like FUN!!!" (special focus on the capitals). Throwback to the 4 year old live project with L'Oréal for the Brandstorm Challenge 2020, when we worked on a concept called “Wander Wipes” - an easy and convenient way to carry your favourite Vichy Laboratoires cosmetics products during travel in the form of masks and wipes, customisable through an app platform in the comfort of your home and printable through selective distribution at Travel Retail. ✈️ 🧳 #luxuryindustry #marketing #travelretail

Just over 1 week to go! This report is the result of months of painstaking analysis - of brand financials, or brand equity survey data, and of expert opinion. We are sometimes asked why it doesn't get launched in January - well, that's because of all the hard work that goes into making this the best, most comprehensive, most rigorous and more insightful ranking of brand value in the world. But I would say that, wouldn't I? Sign up for the webinar and decide for yourself! #kantarbrandz

If you're curious 🤔 about... * Where your brand sits vs key rivals? * How brands you use/consume/subscribe to/contract with are doing? * The biggest movers (and losers) in terms of brand value, vs 2023? * Categories booming (or sliding), by brand value? * The brand value uplift for those who successfully deliver great 'customer experiences' 😁 vs the brand value lost for those who fall short 😡? You'll enjoy this launch event.👍 Register below. ⬇

The total value of the #KantarBrandZ Top 50 Most Valuable German Brands ranking has reached $407 billion, rising by 9% since last year. Despite a challenging and sluggish economy, German companies defy the odds, emerging as a robust backbone upheld by resilient iconic brands. Read the headline findings from the new report in this article, by Dr. Ben Ballensiefen, Chief Executive, Kantar in Germany: https://lnkd.in/eza7ShR9 #KantarBrandZ #BrandZ

When does a brand enjoy higher loyalty? The brand enjoys higher loyalty only if it grows its penetration When a brand grows, it gains a predictable amount of penetration and loyalty to its market share. For example, imagine you are standing near the shampoo section in the supermarket. Brands like Head & Shoulder (P&G), Sunsilk (Unilever), Garnier (L’Oreal), Dove(Unilever), Pantene(P&G), and Tresemme(Unilever) are more on the shelf. What you see here is that large brands dominate the shelf space. This is known as a double jeopardy law. If you see, when we get to the more specialized smaller brands,   you can see that they have a much smaller amount of shelf space. Big brands try to come to your mind as the brand has captured mental availability spaces. Big Companies have more money to spend on advertising and promotions, so you’ve become more aware of them. They are also in more places and this is known as physical availability. Mental availability & physical availability mean that big brands are in more places and they get through your mind more often. So more customers buy and they become more loyal. Ultimately leads to more people thinking about them on the next purchase.  #doublejeopardy #shelfspaces #branding #brandmanagement #brandpenetration

POWER OF PACKAGING AND REBRANDING! A compelling case study worth studying…

In today's world, building a winning brand is harder than ever. But for brands that get it right, the prize is bigger—especially in Australia. In their second annual Go-to Brands Australia report, our colleagues at Lippincott surveyed over 6,000 Australian consumers across 60 brands to pinpoint what do Go-to Brands do differently in the region and provide directive steps marketing leaders can take to supercharge growth. Want to learn more? Download a copy of the report today > https://owy.mn/3TjjBvE #Brands #Innovation

🤔 Is brand pragmatism more effective than bravery? What does pragmatism have to do with Vinted?  👉🏻 Listen to Emma Sullivan’s presentation at Baltic Brand Forum and get some fresh ideas on how to be pragmatic and maybe also brave.

Investing in the #CosmeticsIndustry offers more than just #beauty—it's a lucrative opportunity to tap into a thriving market with endless possibilities for growth. Did you know that the global cosmetics market is projected to reach over $800 billion by 2025? Innovative and successful brands like Fenty Beauty, Glossier, and Kylie Cosmetics have revolutionised the industry, showcasing the potential for bold ideas and creative marketing strategies to capture consumer attention. With increasing demand for natural, #sustainable, and #inclusive products, there's never been a better time to explore #BusinessOpportunities in this dynamic sector. Opportunities await you below ✨ https://lnkd.in/e26dzRUH #BusinessesForSale #BeatuyIndustry #InvestmentOpportunity

Best Global Brands 2023 is launching tomorrow! We’re only hours away from sharing this year’s top 100 brands, exploring Across Arenas: How Iconic Brands Lead.   Preregister below to be among the first to receive the report ↓ https://lnkd.in/eXzwF3vs   #BGB2023 #BestGlobalBrands2023 #InterbrandBestGlobalBrands2023