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What's good UX? 🤔 It isn’t just about removing friction on a web page; it’s also about crafting an emotional design that delights users! Season 2 of DXTalk is halfway through, and in this episode, the hosts dive deep into the fascinating world of emotional design in UX with the incredibly talented UX Lead Designer, Stephanie Peschel. Discover how emotional design can transform your web projects. Tune in to explore: 👉 The impact of emotional design 👉 Balancing emotional design and accessibility 👉 User testing and emotional reactions 👉 Leveraging AI in UX This episode draws inspiration from a comprehensive whitepaper authored by Steph and her colleagues at true. Check it out: umbra.co/true-whitepaper Focusing on emotional design can create loyal users and boost your e-commerce sales! Is this going to be the podcast episode of your upcoming weekend? 🌞🎧 Find a link for the podcast in the comment ⬇️

  • A speech bubble in a soft pink background contains a quote that reads: "We default to thinking that as long as we've removed all the negative and all the friction, we thus have a positive experience, but we only made it positive by the lack of the negative." Below the quote, the name "Stephanie Peschel" is mentioned with the title "UX Lead Designer." The logo of Umbraco is placed in the bottom right corner, indicating the company's brand association with the quote.
  • A speech bubble in a soft pink background contains a quote that reads: "It's about building on that emotional layer for different personas and then testing the experience to ensure we're accommodating their emotional states." Below the quote, the name "Stephanie Peschel" is mentioned with the title "UX Lead Designer." The logo of Umbraco is placed in the bottom right corner, indicating the company's brand association with the quote.
  • A plain white background with the text "New episode of DXTalk - now out!" written in the center. The word "DXTalk" is highlighted in light pink, while the rest of the text is in black. In the bottom right corner, there is the Umbraco logo, a simple "U" inside a black circle, indicating the company's brand association.
Maximilien Joannides

Speed up your UX testing with AI | Co-Founder at Odaptos

1w

That's really inspiring, can't wait to listen the podcast ! 🔥

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