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This week, Disney bought a $1.5B equity stake in Epic Games, the video game developer and publisher known for Fortnite. At the center of the move was Bob Iger’s acknowledgement of the fact that Gen Z and Gen Alpha spend a substantial amount of their free time playing and socializing while gaming, “equal to what they spend on TV and movies,” and that Fortnite is an epicenter of 100M gamers per month. UEG's VP of Gaming, Charlie Gilbert, gives us a deep dive into what this means for brands 🎮

Disney x Epic Games: Electrifying The Fortnite Experience Economy

Disney x Epic Games: Electrifying The Fortnite Experience Economy

uegworldwide.com

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