This week, Disney bought a $1.5B equity stake in Epic Games, the video game developer and publisher known for Fortnite. At the center of the move was Bob Iger’s acknowledgement of the fact that Gen Z and Gen Alpha spend a substantial amount of their free time playing and socializing while gaming, “equal to what they spend on TV and movies,” and that Fortnite is an epicenter of 100M gamers per month. UEG's VP of Gaming, Charlie Gilbert, gives us a deep dive into what this means for brands 🎮
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🚨New Post alert! 🚨 I have published the first official write-up for my blog, Checkpoints. 📝 In this edition, I'm talking a bit about Disney's $1.5 billion investment in Epic Games, the maker of Fortnite. 🎮💰 This is a huge deal that will impact how media and gaming interact in the future! Read on for more details, and for my thoughts on this investment. 🚀🤔 Feel free to share your opinions in the comments, if you agree or disagree with me, and general feedback! #gaming #gamingbusiness #epicgames #fortnite #disney
Level 1: Fortnite, Disney, and the Virtual House of Mouse
checkpoints.substack.com
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Disney & Epic Games Join Forces for a New Fortnite Universe! 🏰✨ According to Forbes, Disney is taking another shot at getting its game business right by partnering with Epic Games. Disney has invested $1.5 billion in Epic Games to create a new Fortnite-based game universe featuring Disney characters and stories. This is a major move for Disney, which has struggled to succeed in the gaming industry in recent years. What do you think about this game-changing partnership between Disney and Epic Games? Are you excited to see Disney characters join the Fortnite frenzy? Or do you think this collaboration is a risky move for Disney? Share your opinions in the comments below! ⬇️💬 #DisneyGamingRevolution #EpicFortniteDeal #BringingMagicToGaming #Disney #Fortnite #Gaming #Metaverse #MetaverseGaming #DealsNews
Disney Tries Again To Get Game Business Right With Epic, Fortnite Deal
forbes.com
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New Post: Top M&A deals in gaming so far in 2022 - https://lnkd.in/gWqTefgu funding winter, Gaming has done few good deals include the biggest so far
Top M&A deals in gaming so far in 2022
http://gamelyric.com
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Fortnite isn't just surviving; it's thriving! Enter the epic collaboration with Disney, injecting over 1.5 billion dollars into Fortnite’s universe, promising to bring Marvel, Star Wars, and more into our gaming sessions. Read more on our latest blog post
Epic and Disney are Ramping up their Metaverse Project
https://lootlabs.gg
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The gaming industry has experienced some short-term headwinds lately, but the long-term outlook is only up. Seismic shifts are taking place that are integrating gaming more deeply into the total entertainment experience, and this trend is only set to expand.
Disney Invests $1.5 Billion in ‘Fortnite’ Developer Epic Games: ‘Our Biggest Foray Into the Game Space Ever,’ Iger Says
https://variety.com
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Chief Marketing & Innovation Officer @Interverse #AI & Web3 enthusiast, Gaming & Gamification expert, Marketing & partnerships
📣 Mickey Mouse hitting the griddy in Fortnite let's goo !! 💲Exciting news for gamers and Disney fans alike! Disney is partnering with Epic Games to create their largest gaming platform yet. The new project raises two important questions: 🔗 Firstly, why Disney does not buy in Epic Games, and continue build on it since #starwars #marvel ? 🔗 Secondly, how will these new games and universes tie in with the streaming platform and Disney worlds? We need to remember that #disney use Unreal to create half their shows/movies now. 🕹️ Also it’s coming conveniently soon after Epic changed their policy to start charging companies that use Unreal and never release a game. Previously Disney could use Unreal for free since they never shipped a game and Unreal is royalty based on released games. As the project develops, we look forward to seeing how Disney tackles these challenges. Stay tuned for updates! #Disney #EpicGames #GamingPlatform #EntertainmentIndustry
Disney invests $1.5 billion in Epic to create “persistent universe” tied to Fortnite
theverge.com
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We are proud to provide market intelligence that is grounded in a deep knowledge of trends in the games ecosystem. Every week we look into the top gaming news and review with our analysts. Tap into this week's gaming news 🌍 https://hubs.ly/Q026RrxF0 #games #gamers #gamesmarket #gamingnews
Xbox is “all in” on revisiting older IPs, the Epic Games Store is still trying to attract game makers, and more industry developments
https://newzoo.com
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Xbox Boss Is Open To Breaking the Seal On Some Forgotten Games: An anonymous reader quotes a report from PC Gamer: Whether you think Microsoft's recent acquisition of Activision Blizzard is a move toward a dry gaming monopoly or a financial windfall for Activision and Blizzard games both, it's definitely happened. The UK's CMA has given the thumbs up, Kotick's on his way out -- the deal's closed, and now we get to see the impact ripples spread. It looks like there's already some great news for fans of Activision Blizzard's older catalogue, as confirmed by Xbox boss Phil Spencer himself in an official interview on the Xbox channel. "I do think with Game Pass that we have the ability to pick a couple franchises every year and almost do like a 'revisited' [version] -- I just made up that term ... when you look across the franchises that are part of our teams, there's an opportunity to go back." "I wanna make sure that when we go back and visit something that we do it with our complete ability not just create something for financial gain (or a PR announcement), and not deliver." Ultimately, while he's got his own wishlist (the return of FPS classic Hexen is a running gag), Spencer says it's important for these fresh coats of paint to be a result of developer passion: "If teams wanna go back and revisit some of the things we have, and do a full focus on it, I'm gonna be all in. I think there's an amazing trove of [games] we can go and touch on again. I think about things like the Quake 2 remaster that just came out from [id Software], I thought that was awesome. They did a real good job revisiting a game, making it current, but not leaving its history behind. I'd love to see more things like that." Read more of this story at Slashdot.
Xbox Boss Is Open To Breaking the Seal On Some Forgotten Games
games.slashdot.org
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Did The Walt Disney Company buy Fortnite? Epic Games, fueled by the success of #Fortnite, continues its entertainment industry dominance through collaborations with major names like #Marvel and #LEGO, as well as celebrities like Eminem. In a groundbreaking move, Epic has secured a colossal deal with Walt Disney Co., involving a $1.5 billion investment, giving Disney a 9% stake in Epic Games. This collaboration aims to revolutionize Fortnite with an "all-new games and entertainment universe" that elevates beloved #Disney stories. Although specific details about the virtual world remain scarce, Disney promises a "world-class games experience" seamlessly integrated with Fortnite, offering fans endless opportunities to engage with Disney, Pixar Animation Studios, Marvel, Star Wars, Avatar, and more. Players will also have the exciting chance to craft their own stories and adventures. Gamers are encouraged to brace themselves for an extraordinary journey as the Epic-Disney collaboration unfolds, with updates available at The Game Company for the latest gaming news. https://lnkd.in/dWDASM9m
Did Disney buy Fortnite?
medium.com
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In case anyone still thinks that digital branding means only a website instead of creating cross-categories relationships with people via (digital) cultural and aesthetic ecosystems. ↓ "The digital world is growing and evolving with more than 3 billion video game players worldwide who want to move safely and seamlessly between the worlds they love, unleash their own creativity, and experience great gameplay." #branding #digitalbranding #growth #humanexperience #waltdisney #epicgames
Senior Executive & Strategic Advisor @ Epic Games | Publicis | Accenture. Intersection of immersive tech, gaming, lifestyle, entertainment, fashion.
How to grow gaming and entertainment!! Congratulations on the Epic deal! https://lnkd.in/g_jCJSyi #waltdisney #epicgames
Disney and Epic Games to Create Expansive and Open Games and Entertainment Universe Connected to Fortnite - The Walt Disney Company
thewaltdisneycompany.com
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Social Media Manager at 2Cool2Blog
5mo🤯