Tyson Beef and Pork Team’s Post

Back in 2020, Burger King shook up the fast food industry with their "Moldy Whopper" commercial, showcasing a Whopper decaying over 34 days to highlight their dedication to real, unprocessed food. This bold move challenged industry norms on artificial preservatives, setting a new benchmark for food quality and transparency. By embracing natural decay, Burger King effectively conveyed its message, showcasing the impact of unconventional marketing strategies. The innovative campaign not only drove a 14% sales increase but also garnered 8.4 billion impressions and $40 million in Earned Media Value. Additionally, it led to an impressive 88% uplift in positive brand sentiment. This success underscores the importance of authenticity and creativity in marketing, demonstrating how thinking outside the box can yield remarkable results. #Marketing #Business #Sales

It's amazing to see how the hamburger market continues to grow and evolve. The global market is expected to experience an impressive CAGR of 15.1% from 2024 to 2031! – Reliable Business Insight (Source) 🍔   Key trends driving this growth:   1. Customization: Create your perfect burger with a variety of toppings, buns, and meats. 2. Convenience: Online ordering and delivery services are more popular than ever. 3. Innovation: Fusion flavors and unique combinations are on the rise. 4. Sustainability: Ethically sourced ingredients and eco-friendly packaging are in demand. #Hamburger #Innovation #Sustainability #Customization #broughttoyoubyexcellence

Unveiling Seasonal Secrets: LTOs in the Spotlight! 📈 Dive into our latest insights where we put Limited Time Offers (LTOs) under the microscope. Using a data-driven approach, we analyze seasonal trends to uncover what makes an LTO successful. 1. The GOOD GOOD in Gooey Belgian Choco White Spread 2. DiGiorno Thanksgiving Pizza Makes Its Delicious Debut 3. QuickChek Corporation's Chilled Energy Drink Hits the Summer Scene 4. Flavor Fiesta with Panda Express CA&C, Del Taco, and McAlister's Deli Discover how to make seasonal offerings stand out like the ones mentioned above. Read the whole thing here: 🔗https://lnkd.in/dW4-pD6Y #AiPalette #foodinnovation #fmcg #LTO #trendanalysis #artificialintelligence

Statistica's latest data shows an average potato price of $0.96, yet when Steak Mate Potatoes are bought in bundle saving packs of three, the discounted price is still at a premium of $1.66 each for each. 😲 💰 How do they command a premium in a commodity category? This pricing strategy is attributed to effective branding and distinct positioning. 🥔 By packaging their potatoes in foil, reminiscent of how steak enthusiasts prefer their favorite side dish, Steak Mate positions itself as more authentic and is perceived to have enhanced taste compared to "regular" potatoes, thereby justifying a higher price point and establishing a memorable brand identity in the minds of consumers. Now, who's in the mood for steak and potatoes this weekend? 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj 🔔 Want more tips here on LinkedIn? Hit the bell at the top of our company page 🔔 #brandpositioning #productpositioning #branddevelopment #brandistinction #packagingdesign

Calling all pumpkin spice fans! 🎃 🍂 Did you know that fall flavors such as pumpkin spice aren't just a trend, but a major driver of sales for quick-service restaurants? Check out our latest blog to learn the impact these seasonal flavors have & how they attract customers around the globe: https://bit.ly/3tFM6dQ #PSL #data #datatrends #QSRtrends

❗ Chicken Market Update ❗ ▪ The chicken market has been on a steady rise for the entire year. This is due to a few factors involving both supply and demand. ▪ On the demand side, chicken is still inexpensive compared to beef so more consumers are turning to it at the retail level. ▪ Also, just flip on the TV during any sporting event and you will see every few commercials advertising wings, chicken sandwiches, tendies, and even thighs (think Chipotle). ▪ Supply has not kept up and has been further hindered by issues with number of chickens hatched per number of eggs laid. 🔹 DM me to subscribe to my weekly newsletter, PreShift, where I discuss industry trends 💡 and current market updates 💹

Food Ads vs. Reality - Are we crossing the line into deception? We've all seen those tantalising food commercials – burgers glistening, overflowing with toppings, looking almost too good to be true. The purpose is to entice the audience to take a bite, but if reality doesn't match up with expectations, we have a problem on our hands. Burger King in the US is the latest name in the hot seat, facing a class action lawsuit alleging their ads exaggerate the meatiness of their Whopper burgers and other sandwiches. But they're not the only ones being called out. According to Perkins Coie, an American law firm, class action suits against food and beverage companies have surged, reaching a whopping (pun intended) 214 in 2022, up from just 45 in 2010. What's driving this growing food fight? It's a mix of greater consumer awareness, social media's power to expose dining experiences, and more people questioning product claims amidst rising health consciousness. Added to the fact that inflation worldwide is forcing many in the foodservice industry to reduce portion sizes, it has become a concerning trend. The line between misleading your audience and promoting your dishes can become challenging. Where do you stand on this topic? Are F&B businesses going too far, or are customers overreacting? #Advertising #FandBIndustry #Food #CustomerExpectations

Always love these cool insights from my company on what foods are trending lately. Burgers seem to be a top seller, but what's YOUR favorite thing to grill? It’s grillin’ season! 🍔🔥 84.51˚'s June Consumer Digest reveals that 42% of shoppers plan to grill weekly this summer. Beef burgers top the list, followed by chicken, beef steak and kebabs. Healthy options are a priority, with high demand for fresh seasonal produce. Mocktails are also popular, with 65% of consumers choosing nonalcoholic beverages more often. Learn more about changing shopping behaviors this summer from Insights Account Executive Kayla Roesch in the video below. Download the full report here: https://bit.ly/4fb9sLU #8451Proud

Burgers are one of Americans’ favorite foods, but their tastes and consumption habits are changing, and foodservice professionals need data-driven insights to stay ahead. If you want to stay ahead of the curve in this critical segment, dive into this article on the latest insights from Datassential’s recently released Burgers keynote report, including everything from the latest burger trends to operator perspectives, and the ingredients in highest demand from consumers. Grab some napkins and check out these insights before they get cold! https://hubs.la/Q02Gdm_c0 #burgertrends #burgers #foodtrends #menutrends #foodindustry