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There are many ways Latinos are impacting the U.S. economy. And a new study just revealed three trillion more 🤑 📊 According to a new study from Acosta Group which analyzes Latino shopping behavior in the United States, 𝐭𝐡𝐞 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜'𝐬 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐩𝐨𝐰𝐞𝐫 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐜𝐥𝐨𝐬𝐞 𝐭𝐨 𝐭𝐡𝐫𝐞𝐞 𝐭𝐫𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐨𝐥𝐥𝐚𝐫𝐬 𝐛𝐲 𝟐𝟎𝟐𝟔, expanding at a rate two and a half times swifter than that of its non-Latino counterparts. 🗣 In an interview with Abasto Media, Acosta’s Senior Vice President of Shopper Insights & Thought Leadership, Kathy Risch, further detailed the profile of the Hispanic consumer as "largely digital natives", a fact "that carries over to their in-store shopping behaviors in terms of their comfort level and access to and use of digital tools." 🔎 Acosta’s study indicates that 92% of Hispanic shoppers use an in-store app for digital coupons and special offers. In addition, 71% of Hispanic shoppers use digital tools to plan their trips to the grocery store.

Data from the U.S. Census Bureau shows that over 60 million Hispanics in the U.S. hold an estimated $1.9 trillion in purchasing power. McDonald's has effectively tapped into this huge potential. By embracing the cultural values that resonate with the community, such as the importance of family and language, their 'Me Encanta' campaign led to a remarkable increase in Hispanic customer engagement. From Spanish-only social media channels to a dedicated website, the company leveraged multiple platforms to connect with this audience. It has worked so well that, according to a Collage Group survey, McDonald's is the third brand Hispanic consumers resonate the most with, behind only Walmart and Netflix. Their success serves as a compelling case study for how to engage with the community, which accounted for 11.1% of US buying power in 2020, according to the Selig Center for Economic Growth.

Collage Group insights were featured in a new article in Home News Now! The main takeaway: sharing the top brands for #Hispanic consumers and additional Hispanic consumer insights. Did you miss our research release on the top brands for Hispanic consumers in our recent #freewebinar? If so, check out our follow-up blog in the comments section where we share new insights to grow, resonate, and win with this segment. #diversity #inclusion #diversityandinclusion #marketing #marketresearch #marketingandadvertising #mrx

Shifting Consumer Priorities: The Rise of Local Shopping in USA Consumer Commitment: A recent survey reveals that American #consumers are willing to spend nearly $2,000 more in 2024 to support #localshops. This shows a strong commitment to keeping main street businesses thriving. Frequent Visits: Over 65% of Americans visit their local main street a few times a month, reflecting a deep emotional connection to local shopping districts. #Economic Impact: Despite inflation and post-pandemic challenges, 80% of consumers report that their local main street is stable or growing, indicating robust community support. #Generational Trends: #Gen-Z and #Millennials are leading the charge, with 100% of Gen Z and 96% of Millennials willing to take action to support local businesses. #Retailer #Strategies: Independent retailers are focusing on personalized service, community engagement, and social-oriented strategies to capture growing consumer demand. #LocalShopping #SmallBusinessSupport #MainStreet #CommunityImpact #RetailTrends Source: Adelaide Elliott, Faire Survey, May 2024

Today in Forbes, our very own Alexandre de Vigan discusses wisdom from the baby boomer generation. 🤩 If you're curious how #retailers can engage with this important demographic, read the full article here: ⤵ https://lnkd.in/gz5PdxHz

Dollar spending increased more than three times faster among Hispanic shoppers than for non-Hispanic shoppers in the US between 2010 and 2020, and Hispanic individuals are expected to make up 22% of the country's total population in 2028. Meaning, Hispanic marketing is becoming less of an afterthought and more of a necessity. #HispanicMarket #USHispanic #HispanicCommunity

Did you know: the real consumption of the Hispanic population – the amount spent after accounting for price inflation – grew more than three times faster from 2010 to 2020 than the non-Hispanic population in the United States! Learn more about how demographic growth and changing tastes are driving consumer shopping behavior: https://hubs.ly/Q01-C8Wd0 #GroceryNews #HispanicGrocery #HispanicFood

Our newest baristas reaction to the new research from the National Coffee Association USA 👀 If your interested in insights from on why black Americans and GenZ are some of the fasts growing coffee demographics, you def want to check this out.

“There will be a time when US Hispanic consumers will not change”. That’s what a successful client said. Recently, he shared how my ethnographic research helped him understand the habits and key point of pain of Hispanic mothers. My insights empowered him to create a marketing strategy that led to acquiring the US Hispanic market. The experience of my in-home research was powerful and helped him accept a truth that he did not want to accept. As he said, "If you do not have real insights, you do not have an impact. Short-term thinking and not investing in the US Hispanic market is crazy. The US Hispanic market is 40-50% of many cities and there will be a time when these consumers will not change”. Let's walk the streets and supermarkets of US Hispanic cities, talk to Hispanic moms, and help you create a marketing strategy to grow in the US Hispanic market before it's too late. US Hispanics are 20% of the US population and are super consumers in many categories. When can we talk with your marketing and insights team and create a vision of growth? Message Isabel Aneyba, MBA to create this vision. #Authentic #BilingualQualitativeResearch #USHispanicmarket #Growth #COMARKA