Tyson Beef and Pork Team’s Post

Understanding seasonal candy trends is essential for brands and retailers to develop strategies that meet the evolving needs of shoppers. Circana's Dan Sadler breaks down the current state of the market. Learn more in this month's issue of Candy & Snack TODAY >> https://lnkd.in/gAfePubr #candytrends #confectionery #industryinsights

In the past six years, more American Dads have taken on duties as their family’s sole supermarket shopper. So, how do shopping cart Dads differ from grocery-getting Moms? This report analyzes the differing attitudes, habits and preferences of American parents, uncovering opportunities for supermarkets and in-aisle brands to cater to shoppers. 🛒 It sheds light on how America’s parents shop for groceries in-store in 2023. To do this, YouGov analyzed survey data from nearly 20,000 Moms and Dads between August 2022 and August 2023, comparing against similarly sized respondent pools from previous years when applicable to gauge trends. download your copy below 👇

🛒 Who’s visiting the grocery store more, what are they buying, and how much are they spending? YouGov’s new US Grocery Trends Report uncovers the differing attitudes, habits and preferences of American Moms and Dads, as well as the trending food and drink brands at America’s most popular supermarket. 👉 Download now: https://okt.to/o01m3h #Grocery #Shopping #report #YouGov

👨🍼🤱 Is Mom or Dad more likely to spend big at the #supermarket? And do they agree on which supermarket to shop at?  🛒 YouGov’s new US #Grocery Trends Report gets to the bottom of how Moms and Dads get groceries... and what else they might throw in their carts.    👉 Grab your copy here: https://lnkd.in/e5ud5Sxj 

The current shopping landscape is being driven by cost-conscious behaviour. Australians are balancing rising costs and financial pressures by reducing discretionary items, choosing healthier whilst treating themselves on occasion. For an in-depth look at the insights shaping the Australian grocery industry, you can access our 2023 Grocery Shopper Report by clicking this link: http://bit.ly/3toTtpU #fmcgmarketing #shopperinsights #shoppermarketing #2023groceryreport

Throwback Thursday! How many people do you know who eat Mackerel on a regular basis? Despite it being tasty, healthy and affordable, many younger shoppers and families with children had not tried it or considered purchasing it. To introduce it to new shoppers and re-engage core consumers, LINK helped Princes Limited to create a national sampling tour of Tesco and Asda supermarkets; as well as buyer engagement event days at the retailer head offices. Two touring event areas included hot 'sizzle' catering facilities, TVs showing their new adverts and a fun fish themed game to engage families. Each day the tour reached over 1,000 shoppers a day with hot tasters as they arrived in to store. The retail sales results were immense: Over 250 tins of Mackerel sold per store, per day; with long term sustained Rate of Sales increase of over 1,000%. Nothing fishy about those sales results: the campaign won an award for 2020's Most Effective Retail Sales Experience! #ThrowbackThursday #SamplingSuccess #RetailMarketing #ProductSampling #BrandActivation

Christmas grocery sales: 'go big and go late' 🎄 It's yet another NielsenIQ UK gift of insight and this one is from yours truly. Every year, via our Homescan panel survey, we capture the UK shopper's preparations for Christmas grocery purchasing - if you want to know the key headlines scroll through the below 👉 👀 And spoiler alert, Christmas week could be the biggest ever week for grocery sales as consumers risk availability to grab last minute bargains. When are you planning your Christmas grocery shop this year? Based on the results below, I may avoid Friday 22nd! If you've missed the other gifts of insight, follow the hashtag: #NIQGiftofInsight2023?' Jennifer Purchase Tom Oakton #NIQGiftofInsight2023 #NIQUK #NIQThoughtLeadershipUK #NIQInsights #FMCG #RetailInsights

Rising Grocery Prices Changing Shopper Behavior: Research from the Food Industry Association (FMI) has shown that over 70% of shoppers have remained concerned about the rising prices of food from grocery stores since late 2022 through the summer of 2023. In addition to changing what they buy, shoppers are looking for deals and changing how or where they shop. Food and beverage companies can improve in-store sales by utilizing high-graphic displays and point-of-sale materials to promote value or cost-saving opportunities. Learn more about FMI’s 2023 U.S. Grocery Shopper Trends here: https://bit.ly/3q7aQu6 #grocery #displays #retail

🤔 Earlier this year, we conducted a Nielsen IQ BASES Quick Questions survey targeting self-identified convenience, bodega, and mini-mart shoppers. 🏡 For many patrons of the NRS store network, their local store feels like an extension of their home pantry. 🛒 A notable 40% stated that their visits primarily served as a "gap fill" between more substantial grocery trips. 🛍 Moreover, when asked about their recent purchases, *GROCERY* emerged as the third most popular category, trailing only behind Snacks and Candy. 💡 Promoting core grocery items, such as ready-to-eat cereal, can shape purchasing decisions during these shopping trips. #CPG #NotJustForCPG #DOOHAdvertising #FoodForThought

💡Ground-Up Growth: Local stores in the NRS network excel due to their hyper-local adaptability. Unlike big box retailers with top-down stocking, these stores choose inventory based on community needs. This bottom-up approach lets them offer unique groceries that larger chains might overlook, making them an extension of a customer's home pantry. (It's also another reason NRS same-store sales consistently outpace U.S. Commerce Department’s comparable retail same-store metric.) #retailmedia #purchasepointdigital #DOOH #SKUlevelIntelligence #independentretailchannel #shoppermarketing