What did a long queue for a beer teach me about 80/20?
Everyone knows half time at the football is 15 mins.
Everyone also knows beer and football go hand in hand.
What’s misunderstood is that it’s impossible to queue, drink and return to your seat within 15 mins.
On a menu of 15 items (burgers, beers, sweets, coffee..) 85% of people just wanted a pint.
Treating beer the same as all the other stuff caused a long queue, and loss of sales.
Many people gave up, their thirst unquenched.
Many others went hungry, unsold food was wasted.
What be done differently given that beer is a “super-SKU” for them?
- Have a beer-only queue
- Reduce the number of beers on offer to 2 or 3
- Pre-pour pints before the half time whistle (saves pouring time per customer per pint)
- Dedicate a person to replenishing the calculated pints “in stock” then stop pouring as the queue shrinks to reduce waste
- Dedicate someone to grabbing drinks as they’re ordered and taking the money for fast turnaround
Why do so few do this?
We don't love queuing THAT much do we?
Unless there’s a load of “beer purists” at lower league football grounds I’m unaware of..?
#simplify #keepitsimple #valuestreammapping