Love producing thoughtful content with Evan Shapīro in this awesome series Big Data Brains!
Eye Spot On this episode of my LinkedIn series BIG DATA BRAINS, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. TVREV The Measure ESHAP
📺 Did you know that television ratings periods known as "sweeps" occur four times yearly: in February, May, July, and November? 𝐅𝐮𝐧 𝐅𝐚𝐜𝐭: 𝐭𝐡𝐞 𝐝𝐚𝐭𝐞𝐬 𝐜𝐚𝐧 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐫𝐭 𝐚𝐧𝐝 𝐞𝐧𝐝 𝐢𝐧 𝐧𝐞𝐢𝐠𝐡𝐛𝐨𝐫𝐢𝐧𝐠 𝐦𝐨𝐧𝐭𝐡𝐬. 𝐓𝐡𝐢𝐬 𝐲𝐞𝐚𝐫, 𝐭𝐡𝐞 𝐌𝐚𝐲 𝐬𝐰𝐞𝐞𝐩𝐬 𝐩𝐞𝐫𝐢𝐨𝐝 𝐢𝐬 𝐟𝐫𝐨𝐦 𝐀𝐩𝐫𝐢𝐥 𝟐𝟓𝐭𝐡 𝐭𝐨 𝐌𝐚𝐲 𝟐𝟐𝐧𝐝. 🌟 While larger markets use electronic meters year-round, smaller and midsize markets still rely on paper diaries mailed to millions of homes. Households track their viewing habits for seven days (or eight with a DVR) and send the diaries back to Nielsen for data collection. 📊 This data helps TV stations, advertisers, and others make informed decisions and set advertising rates. 📈
Is the ability to know when and where your TV ads aired in near real time, via audit quality data, important for advertisers, agencies and/or media? I'd love to hear feedback. #1stpartydata #data #attribution
Key issues of the day: we need more transparency in digital advertising cross-channel media measurement in TV & streaming has a way to go, and why our industry needs to step up and help in Ukraine Beet.TV https://lnkd.in/ez3jjvCb
Experienced Sales and Marketing leader with diverse background and experience as client and consultative seller of MarTech and AdTech solutions across Retail, Restaurants, Travel and Hospitality verticals.
To better understand consumer engagement with media, we launched a custom survey to inquire about viewing and spending habits. Discover the insightful findings from this survey! #MediaEngagement #ConsumerInsights
It’s critical for performance-based buys to be powered by accurate, near-real-time data insights throughout the duration of a campaign. Here’s how AudienceXpress ensures that at every step: #EffectvEmp
With media consumption so fragmented, it is important to look at the data to see where your audience is. Whenever I look at data, I will always find some surprises. That is because our bias clouds our judgement. Relying on the data is more important now than ever and you can't rely on what you used to know. The landscape is changing too fast. Cheers to our Spectrum TV app for staying in the forefront of this ever-changing landscape.
Check out the latest #EffectvInFocus episode for insights on attention and its role in #advertising effectiveness to learn what experts from Comcast Advertising and Amplified Intelligence recommend for harnessing TV's ability to captivate viewers. #ComcastEmp
Enterprise-Wide Marketing and Sales Technology Roadmap & Integration | Customer Experience | Solution Implementation | Process Effectiveness | Marketing Demand Generation
Check out the latest #EffectvInFocus episode for insights on attention and its role in #advertising effectiveness to learn what experts from Comcast Advertising and Amplified Intelligence recommend for harnessing TV's ability to captivate viewers. #ComcastEmp
