Retail media networks dominated Cannes this year, with the presence of major brands (Target, Walmart, Amazon, Kroger, and more) highlighting the rise of shoppable content and ad tech battles over ad identifiers. Get the scoop in Michael Shields' latest column for TVREV. https://lnkd.in/ggApNMSk
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Walmart Connect in 2024: 4 ways it will evolve. There are plans for Walmart to automate and scale its advertising suite, explore new offsite frontiers, including inside stores, improve targeting and full-funnel measurement, and expand its creative capabilities. Path to Purchase Institute
4 Ways Walmart Connect Will Evolve in 2024
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Did you know Amazon, the retail giant, generated a whopping $37.7 billion in ad revenues in 2022? In our latest blog post, you can find out who else has tapped into this goldmine of media advertising and how they leverage shopper data to retarget buyers across networks and explore the expansion of both on-site and off-network ad revenues. Link in the comments⬇ #retailmedianetworks #futureofretail #digitaladvertising #alikeaudience
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Ad Ops and Ad Tech Guru | Apple, ex-Disney, Dentsu, Verizon, Publicis | A past life in film finance and digital distribution
The article from Yahoo Finance discusses Walmart’s latest strategic move in the digital advertising space, marked by its $2.3 billion acquisition of smart TV maker Vizio. This move is part of Walmart’s broader efforts to compete with Amazon and other retailers in digital advertising. Walmart aims to increase its ad revenue significantly, leveraging Vizio’s technology to enhance in-home advertising and e-commerce. The article also highlights the general trend among retailers like Instacart, Target, and Amazon, who are expanding their digital ad sales. Walmart’s strategy represents a shift towards integrating technology with retail, emphasizing the importance of digital advertising in retail and e-commerce sectors. This is absolutely wild. Walmart is now completely vertically integrated into the ad experience for a consumer. They own a part of the OTT mechanism for content delivery, can obtain viewership numbers at a very granular level, can utilize cross screen and cross device data and understand viewership habits that tie back to purchase data. We’re creeping towards this holy grail of connecting front end user behavior directly to a conversion without any middle-man data. #ott #adtech #digitaladvertising #digitalmarketing https://lnkd.in/e7g8qbZk
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🛒 Retail media is the fastest growing advertising channel in the world, but obtrusive, irrelevant and slow loading ads, which fail to harness first party data, could deter brands and consumers. James Avery, Founder and CEO spoke to The Times about the importance of the retail media network experience for consumers, retailers and brands and how Kevel is making it possible for retailers to compete with the likes of Amazon and Walmart. #RetailMedia #RetailMediaNetworks #Kevel #SponsoredListings #Firstpartydata #AdPlatform #TheTimes https://lnkd.in/eB_xZWX2
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Amazon's use of QR codes during the Black Friday NFL game was a savvy move, yet the execution leaves room for improvement... 1️⃣ Generic Codes, Missed Branding: The choice of non-branded, black-and-white codes missed a branding opportunity. Branded Flowcodes attract 2.5 times more scans, ensuring the brand stands out prominently. 2️⃣ The Missing Call to Action: A pivotal aspect absent in this strategy was a clear call to action or tangible value for consumers. QR codes should entice engagement with value or incentives. 3️⃣ Privacy Assurance Gap: The absence of data protection assurance was evident. Unlike standard codes, Flowcode guarantees data safety with its built-in privacy smile, reassuring consumers before they scan. 🌟 Unlocking Potential: Brands tapping into QR codes for direct consumer connections gain invaluable first-party data. This data fuels retargeting efforts, shaping a more personalized and effective marketing approach. Shoutout to our partners at VaynerMedia who are already doing this with brands like Bose Corporation, Gillette, and more. Flowcode is the #1 QR code provider for a reason. Connect with us today to learn more about our TV tool and explore the best practices for incorporating QR into your ads: https://lnkd.in/ec-vfgbJ #qr #amazon #amazonblackfriday #nfl #qrcode #qrcodes #tvadvertising #ctv #ctvadvertising #branding #firstpartydata #crm #retargeting
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Marketing Director @ The Media Trust | Former AdMonsters Editorial Director | Currently on Bald Ambition Tour
#iabconnectedcommerce Retail Media, the Next Generation - Quentin George, McKinsey & Company: Any retailers in the room? The honeymoon is over, and you've discovered you're in the media business. The easy money is gone—measurement is uneven, and expectations are only growing higher.... I've always thought retail media was a poor label for what is really "attention monetization"—how do you convert attention into sales? Parbinder Dhariwal, CVS Media Exchange (CMX): CVS views retail media as content-centric, material that is helpful to consumer as well as discoverability. Lead with the customer and how you can add to their experience. Think of ads as... discoverability--new, relevant products. We are going to become content creators on our own sites, but also media publishers. Danielle Brown, Disney Advertising: Disney spent years building out identity graph — 250M devices mapped to 100M households. 20% of new signups going for AVOD—scale growing fast. Partnerships between retailers and premium content creators will be central to retail media 2.0 -- look at Disney's successful partnership with Kroger. Andreas Reiffen, Crealytics: Retailers saw Amazon and AliBaba throw ads on site and said, "We gotta get some of those media bucks!" But they discovered the slightest decrease in user conversion rate totally decimates any revenue gained from media. In a tough margin environment, this is completely unsustainable.
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