Get your Week in Review! Alan Wolk recaps The StreamTV Show.
This week, we look at what we saw at The StreamTV Show, what the key takeaways were and what you need to do in order to stay on top of them. Added bonus: video of Kirby Grines' epic OTT rap.
FAST is the new cable, right? And content discovery is a big issue on streaming and FAST platforms, right? Is it crazy to think we'll ever see something akin to the TV Guide Network (fka Prevue Channel and later Pop) appear on free ad-supported streaming services or na? Today, there's enough real estate on the various EPGs to make it work. This would allow platforms to highlight current and upcoming programming, and it could also be sold as an ad unit to content owners and advertisers. Essentially, what I'm thinking is a combination of the old-school guide mixed with #Roku Recommends. If we brought back Jncos and Reebok Pumps, why not this? Very open to you telling me I'm off base. Thinking out loud. https://lnkd.in/dDiNiVJK #streaming #tv #FAST #ctv #video #content #UX #advertising
Digital media continues to steal time from traditional media, driven primarily by streaming OTT and social video. TV’s descent has slowed, however, and it won’t disappear anytime soon. Among individual digital platforms, time spent is relatively settled for now. EMARKETER's Ethan Cramer-Flood explores how much time US adults will spend consuming media each day in 2024 across devices, activities and platforms. Read more about: 🔴 the slight increase in minutes per day with media thanks to another boost for digital 🔴 sub OTT coming for the video crown while TV hangs on 🔴 YouTube, Netflix, Hulu and TikTok leading the time spend rankings among platforms #OTT #media #digitalmedia #video #TV #socialvideo
Why My Tv Keeps Buffering. Are you constantly asking yourself, "Why my TV keeps buffering"? Buffering while watching your favorite show or movie can be incredibly frustrating and can ruin the entire viewing experience. In this article, we will delve into the causes o...
SVP, Business Development & Distribution - Cannella Media DTC Business Development Leader | Monetization Growth Strategist | Media Distribution Expert | Direct-to-Consumer (DTC) Content Professional
Cutting through the clutter!!! In today's fragmented media landscape, it's refreshing to see brands thinking (and executing) out of the box to reach consumers. Kudos to Chris Pizzurro and our partners at Leap Media Group who understand that long form engaging storytelling drive sales! #CannellaMediaDTC #LeapMedia
This weekend starts the flight of Leap Media Group LLC latest project, MICS! CAMERA! ACTION!. Join host Marc Freden for an insider's guide to those wanting to get into the media, needing to use the media, or having been thrust into the media. Thanks to our great partners at On The Marc Creative for trusting Leap to plan, buy and distribute this great Long Form Brand Engagement Infomercial, and its tune-in spots, to TV networks and streaming services including Bloomberg TV, Comedy Central, TruTV, and ROI TV. Premiere airing this Saturday 10:30pm on Bloomberg TV. Makes a great holiday gift too 😉 .
Ever wondered how your favorite TV shows keep the lights on behind the scenes? 🤔 From the 1950s boom to today's streaming revolution, television's journey is as fascinating as the shows we love. This #WorldTelevisionDay let’s talk about the financial intricacies that make TV magic happen! 💸 TV isn't just a screen in our homes; it's a complex web of revenue streams keeping our beloved shows afloat. Advertising, sponsorships, licensing, and streaming platforms play a vital role. As of 2023, nearly every home boasts a TV set, easily operated even by the youngest viewers. With the advent of live streaming, watching your favorite shows has become a pocket-sized delight. Celebrities rise to fame through TV programs and #OTT platforms. Now, here's the million-dollar question: How do TV shows make money, and what's the key to sustaining the magic we see on screen? Curious? Read the article for more: https://lnkd.in/dQtTZTHc What's your take on how TV shows make money? 💬 #BehindTheScenes #TVIndustryInsights #FinancialInsight
People have been writing about the death of linear TV (aka broadcast television) for some time now. Linear television is not dead. In fact, it's unlikely to disappear entirely in the future. It's the "go-to" for news and sports programming, and 94.2% of all live viewing occurs on linear TV. Last night I tuned in myself via antenna so I could view the Oscars "live". I believe we'll see the industry increasing hybrid business models establishing VOD and even SVOD arms to the linear TV business. What are your thoughts? https://lnkd.in/gFw4b-hJ
Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVoDs has shrunk drastically over the past five years, according to Hub Entertainment Research’s annual Decoding The Default survey...
TV's only getting more complicated. New streaming platforms. Fragmented audiences. Extremely rapid change. This can make TV advertising "best practices" tough to pin down. Plus, every brand is different. Every campaign has unique goals. But some things don't change. There are principles that repeatedly improve TV performance for brands across industries, business models, and growth stages. Even as TV transforms. Next week, Rob DeMars and I are joining WARC's Alex Brownsell to discuss 3 principles we've seen improve results for our clients' TV campaigns. Everything is based on their real-world experiences and marketing effectiveness research. Sign up to join the discussion at the link in the comments. 👇 #MarketingEffectiveness #TV
Owner, Partner, & Board Member, SmartMedia Technologies | Television Innovator | Streaming Platform Expert | Female Empowerment Leader
There are lots of consequences that will come from the WGA and SAG strikes. One that I think we should pay special attention to is the power of streaming. With no new content being produced, it will interesting to see how their viewership is impacted. #Advertising #Linear #TV #Streaming
Q : What makes rikuez stand out from the rest? A : There are three (3) reasons that makes rikuez so special, namely : 1. rikuez is an ott platform for content broadcasting. Usually, the feature in broadcasting, they have Video-on-Demand & Live, unfortunately every broadcasting platform has it now, but we have 1 more feature which is scheduled TV Channel like conventional TV, where we schedule existing videos for tomorrow or the next week so that viewers can read the schedule and know exactly when to watch them. That's the one that makes us different from the other - "a little different is better than a little better" 2. Other than 3 features above, we allowed multichannel* where A in the primary channel, B is the secondary channel & C channel and so on, also we have chatting* per channel in the real time so the client can have a direct interaction with end-user. 3. Besides that, we can also be used as OTT Digital TV Station stalk us! www.rikuez.com - OTT TV Platform Provider Instagram – rikuez >< FB fanpage – rikuez Linkedin – rikuez >< Twitter (X) - rikuezdotcom #rikuez #ottTVplatformPROVIDER #smartTV #ottTV #TVapp #TVCHANNEL #SCHEDULEDTV #VideoOnDemand #VOD #LIVE #rikuezMULTIVERSE #MULTICHANNEL #rikuezINTERACTIVE #CHAT #broadcast #broadcasting #streaming #streamingplatforms #streamingmedia #rikuezNObuffer #rikuezNObaper #rikuezMOREthanTV
