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A write-up I did on the launch of the Titan OS ad platform-- I hosted their event at Cannes last week. Today, at The StreamTV Show, we are going to be a lot of talking about TV operating systems, independent, OEM and tech giants during our TVREV Future of FAST Supersession. Check it out from 1:30pm to 5pm This is great pre-reading about how the OS landcsape outside the US is very different, how it is evolving and why it is so important!
"It's so important to have communities feel that they're represented and being spoken to. And I think the pay off is great for brands when you do that." #LatiNation's Gisella Fu-Ripp speaks with Alan Wolk in the latest from our “Why Advertising Is Shifting to Local” series with Madhive. Fu-Ripp explains LatiNation's mission to create content for the bilingual Latino community, specifically Gen Z and millennials, and the importance of localized, culturally nuanced advertising. Find out more: https://lnkd.in/giFEWHc2 Also, be sure to check out Tim Hanlon's latest Proximity column: https://lnkd.in/gJmeyYZZ
Watch KERV Interactive CEO Gary Mittman chat with Alan Wolk about how KERV's technology works on both shoppable and contextual, by reacting the way a human would.
"What we've trained our AI to do is to be able to react similar to a human's response. So we know happy and sad is very basic and far deeper than that is, is the real reaction of a human and how they would react to something, and being able to define that and create moments around that that are relevant to either shopability, ad placement or other forms of contextual value." KERV Interactive CEO Gary Mittman explains what makes KERV special, how it works and what the best use cases are in this latest video from our TVREV In Cannes series.
New Explain It To A Teen episode featuring Rohan Castelino of IRIS.TV up now. https://lnkd.in/gDT2Zwua subscribe https://lnkd.in/gXBg-trs
Check out the latest video in our series "Why Advertising Is Shifting To Local." This week Alan Wolk and Vica Founder and CEO Michael Shields talk about how Vica helps local advertisers leverage video advertising. Shout out to our sponsor Madhive. Check out the full story here: https://lnkd.in/gHxUCdev Also, don't miss the latest Proximity column from Tim Hanlon: https://lnkd.in/gz8V_4kV
Don't miss Alan Wolk's Week in Review. He breaks down the finale to the Paramount and Skydance saga and takes on the NBA's deal with Amazon. https://lnkd.in/gyE_JWiA
Love producing thoughtful content with Evan Shapīro in this awesome series Big Data Brains!
Eye Spot On this episode of my LinkedIn series BIG DATA BRAINS, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. TVREV The Measure ESHAP
In 2024, the majority of Samsung Smart TV households start their TV viewing with streaming. This continued viewing shift is one of the reasons why Samsung Ads is revising the Rule of 40. Find out more in Alan Wolk's Thought Leaders Circle interview with Justin Fromm about Samsung's new report "Viewing Starts With Streaming." https://lnkd.in/gfKnjXsd
Would a partnership between Paramount and Peacock pivot the streaming landscape? Parrot Analytics' Brandon Katz explores how much their content libraries overlap and what advantages would be gained from their potential partnership in his latest Thought Leaders Circle column for TVREV. https://lnkd.in/gGsVDMpm
