TVREV reposted this
Apple TV has an incredible amount of freedom to program MLS matches and surrounding programming, yet a lot of the weekly schedule still "feels" a lot like traditional sports on TV. Changing that is Apple's golden opportunity. I wrote more on that for TVREV: https://lnkd.in/g_7TVQYy
In Michael Shields' latest for TVREV, he looks at how the rise of Temu, Shein, and the year-old TikTok Shop has shaken up online shopping behavior and expectations. https://lnkd.in/grgpj_fd
Alan Wolk Week in Review is ready for your reading pleasure! This week Alan takes on the CTV advertising crossroads and FASTs opening up a new wide world of sports. https://lnkd.in/gv4tcPSR
It's game time for Chicago Sports Network. In his latest for TVREV, Tim Hanlon looks at CHSN and how it aims to revolutionize the way Chicago sports fans consume content for some of their most beloved teams. https://lnkd.in/gQKEnE44
Find out how Applicaster and JWP (JW Player) helped Volleyball World create VBTV and reach a worldwide audience. The latest TVREV Thought Leaders Circle, features five videos with Volleyball World's Finn Taylor and Stéphanie Giardina. https://lnkd.in/gFQWAnYA
Have you signed up for Wednesday's Maximizing Efficiency webinar yet? You don't want to miss Alan Wolk's conversation with Imagine Communications' Steve Reynolds, Sky's Martin Leach, tvbeat's Robert Farazin, and Google's Lemu Coker. They will share how they implemented unified systems that handle both linear and streaming inventory seamlessly. https://lnkd.in/eahyKBHK
Alan Wolk breaks down The Trade Desk's entrance into the OS wars and the personalization conundrum in the latest Week In Review. https://lnkd.in/gRwgzEVk
Volleyball is the world's fourth most popular pro sport. And the new Volleyball World CTV app aims to take advantage of that popularity. In this 5-part video series from TVREV, we will take you through the thought process behind the updated app, how Applicaster and JWP (JW Player) helped turn a wish list into a dream app and what the future looks like for hashtag #VBTV In part one, we talk with Stéphanie Giardina, CRO, Digital and DTC, at Volleyball World about the initial stages of reimagning their CTV app.
Will private equity prove a boon or bust for local television broadcasting? Tim Hanlon takes a look at the relationship between private equity and local broadcast TV in his latest Proximity column for TVREV. https://lnkd.in/g22PQRvW
Crunchyroll has thwarted attempts from Netflix, Amazon, Disney and others to invade its empire. Find out how the niche streaming service is thriving amid consolidation in the latest from Parrot Analytics's Brandon Katz. https://lnkd.in/ggeADQ59
