THE STORY OF CHARMANT📖👓
PART 4: 1990s – Business growth and new partnerships
The 1990s were a transformative decade for the CHARMANT Group.
During this dynamic period, we broadened our European presence by opening two more offices, this time in France and the UK. These new locations allowed us to better serve our customers and strengthen our position in the European eyewear market. 🌍
Besides, we established trusting licensing partnerships to diversify our product offerings. Remarkably, several of these partnerships still thrive today, reflecting the enduring trust and success that characterise our business relationships. For example, we have been working with ELLE and Esprit for almost 30 years. 🤝
Our commitment to global growth did not stop in Europe. Recognising the vast potential of the Asian market, we established a subsidiary in China. 🌏 This move was a strategic step in solidifying our presence in the region and tapping into new opportunities for innovation and market expansion.
👉 Curious how the story of CHARMANT continues? Follow our LinkedIn page to not miss out on the next post of this series.
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